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#wcyyc @danaditomaso#wcyyc @danaditomaso
YOUR LOCAL BUSINESS
PRIMER
DANA DITOMASO
Your Local Business Primer
#wcyyc @danaditomaso#wcyyc @danaditomaso
Why?
#wcyyc @danaditomaso
You need to speak
Google’s language.
#wcyyc @danaditomaso
Google doesn’t care that
you’re the biggest,
oldest, or “best”.
#wcyyc @danaditomaso
Google also doesn’t care
for you to repeat the word
“roofer” on your site
18 times.
#wcyyc @danaditomaso#wcyyc @danaditomaso
Time to teach Google.
#wcyyc @danaditomaso#wcyyc @danaditomaso
Let’s start with plugins.
#wcyyc @danaditomaso
Yoast SEO
#wcyyc @danaditomaso
A speed plugin (helps).
#wcyyc @danaditomaso
Redirection.
#wcyyc @danaditomaso
Your site must be
mobile-friendly.
https://www.google.ca/webmasters/tools/
mobile-friendly/
#wcyyc @danaditomaso#wcyyc @danaditomaso
Things to do in Yoast
Your Local Business Primer
#wcyyc @danaditomaso
1. Configure everything.
#wcyyc @danaditomaso
2. Note when you make
changes.
#wcyyc @danaditomaso
3. Make smart category &
tag decisions.
#wcyyc @danaditomaso
4. Don’t waste Google’s time
on stuff you don’t want
to rank.
#wcyyc @danaditomaso
5. Submit your site map in
Google Search Console.
#wcyyc @danaditomaso#wcyyc @danaditomaso
Title tags matter.
#wcyyc @danaditomaso
Stop making your home page
title tag say “home”.
Your Local Business Primer
Your Local Business Primer
#wcyyc @danaditomaso#wcyyc @danaditomaso
URLs matter.
#wcyyc @danaditomaso
Please, please fix your
permalinks.
#wcyyc @danaditomaso
And use your redirects.
What happens without redirects.
#wcyyc @danaditomaso#wcyyc @danaditomaso
Speed matters.
https://gtmetrix.com
Well this is awkward.
We see these problems all the time.
#wcyyc @danaditomaso#wcyyc @danaditomaso
Schema matters.
#wcyyc @danaditomaso
Schema tells the search
engines what your
data means.
https://developers.google.com/schemas/
#wcyyc @danaditomaso
You can use a plugin.
You don’t have to.
#wcyyc @danaditomaso
Some common schemas.
https://www.google.com/webmasters/markup-helper/u/0/
Use the highlighter to mark up the right sections.
Grab the HTML you need.
#wcyyc @danaditomaso
Or, use the schema.org
website.
#wcyyc @danaditomaso#wcyyc @danaditomaso
If you have a business
address, you must use Local
Business markup.
Nice hack for events. Thanks @whitespark!
http://www.whitespark.ca/blog/post/82-how-to-get-google-
calendar-events-in-the-search-results
#wcyyc @danaditomaso
Protip: Check that it’s
working.
You put your site in Google Search Console, right?
#wcyyc @danaditomaso#wcyyc @danaditomaso
Set up goals.
https://en-ca.wordpress.org/plugins/gravity-forms-google-
analytics-event-tracking/
Don’t forget to add your goal in Google Analytics.
#wcyyc @danaditomaso#wcyyc @danaditomaso
Done everything?
#wcyyc @danaditomaso
Now you can optimize your
ALT tags.
#wcyyc @danaditomaso#wcyyc @danaditomaso
THANK YOU!
WANT MORE?
KICKPOINT.CA/NEWSLETTER

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Your Local Business Primer

Hinweis der Redaktion

  1. We’ve seen examples where clients have redone a site, but not done any redirects and lost 70% of their organic traffic afterwards.