This document provides tips for finding potential customers by stalking their online profiles and activities. It recommends building connections on social media and through referrals. Specific tactics include looking at the likes and check-ins of target customers on Facebook and Foursquare to understand their interests and spending habits. This research can then be used to craft personalized customer personas and effectively engage prospects. The goal is to start conversations, gain new followers and customers, and build a self-sustaining referral loop through quality content and interactions.