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Using Social Media for the Job Search

Online portfolios, finding job leads and organizing your job search are some of the topics we cover here.

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Using Social Media for the Job Search

  1. 1. Peer Learning and Leadership Network Using Social Media for the Job Search
  2. 2. Using Social Media for the Job Search <ul><li>April 7, 2011 </li></ul><ul><li>11 a.m. </li></ul><ul><li>Presenter: </li></ul><ul><li>Michele Martin , DiscoverAbility NJ, John J. Heldrich Center for Workforce Development Rutgers, The State University of New Jersey </li></ul>
  3. 3. Use Chat box to communicate with chairperson Use Hide Chat for a cleaner, uncluttered webinar Select Full Screen to maximize presentation; minimizes chat feature Webinar Layout
  4. 4. Michele Martin
  5. 5. Materials and an archived version of this webinar will be available at www.discoverabilitynj.org
  6. 6. Agenda <ul><li>Online identity in the job search and why it matters </li></ul><ul><li>“Personal Branding” </li></ul><ul><li>Job leads </li></ul><ul><li>Organizing the Job Search </li></ul><ul><li>(NOTE—we will NOT cover LinkedIn in this webinar. LinkedIn will be covered in detail in our April 21 session at 1 p.m.) </li></ul>
  7. 7. What Do Employers See When They Search For You?
  8. 9. 87% of Recruiters use search engines to check out job candidates
  9. 10. Because they discover. . . <ul><li>41% --candidate posted info about drugs/alcohol use. </li></ul><ul><li>40%--candidate posted inappropriate photos </li></ul><ul><li>29%--candidate had poor communication </li></ul><ul><li>28%--candidate bad-mouthed previous employer </li></ul><ul><li>27%--candidate lied about qualifications </li></ul><ul><li>21%--candidate linked to criminal behavior </li></ul>
  10. 13. Some Stats <ul><li>92% currently use or plan to use social media to recruit. </li></ul><ul><li>1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring. </li></ul><ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
  11. 14. The Personal “Brand”
  12. 15. Elements of the Brand <ul><li>Personal Appearance </li></ul><ul><li>Competencies </li></ul><ul><li>Personality & Attitude </li></ul><ul><li>“ Differentiators” </li></ul><ul><li>Personal Parameters </li></ul>
  13. 16. The “Big 4”
  14. 17. Can I Count On You?
  15. 18. Are You Qualified?
  16. 19. Will You Fit In?
  17. 20. Will You Stand Out?
  18. 21. How to Communicate Your Brand <ul><li>Portfolio </li></ul><ul><li>Networking </li></ul><ul><li>Resumes/Cover Letters </li></ul><ul><li>Interviewing </li></ul><ul><li>Online </li></ul>
  19. 22. How Can Social Media Help?
  20. 23. The Portfolio
  21. 24. Wikispaces.com
  22. 25. Slideshare.net
  23. 26. Using a Blog
  24. 28. Sharing Your Portfolio <ul><li>In your email signature </li></ul><ul><li>On your LinkedIn and Facebook profiles </li></ul><ul><li>Personal business cards </li></ul><ul><li>On resume and in cover letter </li></ul><ul><li>Ask others to share the link with people in their networks </li></ul>
  25. 29. Personal Brands on Twitter
  26. 32. Ways to Use Twitter <ul><li>Share professional resources with followers </li></ul><ul><li>Provide tips, advice, etc. </li></ul><ul><li>Connect people </li></ul><ul><li>RT and DM people </li></ul><ul><li>Participate in #chats </li></ul>
  27. 34. Positive Strategies <ul><li>Use status updates to connect, let people know about job search. </li></ul><ul><li>Revise profile to emphasize professional/ educational accomplishments </li></ul><ul><li>Limit photos </li></ul><ul><li>Choose friends wisely </li></ul><ul><li>Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you </li></ul>
  28. 36. Finding Job Leads
  29. 37. http://www.google.com/alerts http://www.google.com/alerts
  30. 38. Keywords <ul><li>Names of companies </li></ul><ul><li>Names of key people in organization </li></ul><ul><li>Industries </li></ul><ul><li>Key skills/certifications </li></ul><ul><li>Industry trends </li></ul>
  31. 40. http://www.twitjobsearch.com/
  32. 44. Organizing the Job Search
  33. 45. Some Tools <ul><li>Gmail </li></ul><ul><li>Google Docs </li></ul><ul><li>Google Calendar </li></ul>
  34. 46. Priority Inbox
  35. 47. Gmail Labels
  36. 48. Gmail Tasks
  37. 51. Commenting
  38. 52. Sharing
  39. 53. Editing
  40. 54. FORMS
  41. 57. Other Features <ul><li>Share calendars with others </li></ul><ul><li>Invite people to add item to their calendars </li></ul><ul><li>Have reminders sent to cell phone </li></ul><ul><li>Set to automatically email daily agenda each morning </li></ul><ul><li>Embed calendars in other websites </li></ul><ul><li>Can enable attachments to events </li></ul>