Generation z addicted to smartphone

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Dirk Laverge

generation Z, addicted to their smartphone

Education

Generation Z
• a generation
• with eyes, but they don’t seem to
focus on what’s really
happening….
• with ears, but they don’t seem to
listen....

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The Smartphone Consumer 2012

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The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart. The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include: Average mobile (plus tablet) time spend now equal to desktop Mobile is no longer just for gaming. Growing number of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.

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