1. Global Perspective, Local Content

2. Today, MarkPlus , Inc offers comprehens ive s ervice offering s throug h its three
interlinked divis ions …
Overview Of MarkPlus, Inc’s Capabilities And Service Offerings
Offer strategic and Provide customer
marketing and market
solutions based on insights for crucial
proven concepts decision making at
and methodologies client organizations
A foremost marketing institute providing
world-class education programs and
publishing services

3. MIM Value Proposition

4. MIM ICE CLIENTS
Module & Company that have done the training held by MarkPlus Institute of Marketing such as :
REGIONAL CLIENTS

5. MIM ICE CLIENTS
Module & Company that have done the training held by MarkPlus Institute of Marketing such as :
REGIONAL CLIENTS

6. Attend 12 times Dinner Seminar a year
#1 (including the MarkPlus Conference)
Dinner Seminar The MarkPlus Conference

9. #2 Attend Monthly Company Visit
24 Oktober 2008
Kawasan JABABEKA
09.00-16.00
The Great Place to Live
Kisah Jababeka membangun kota masa depan
Registration Stevanny 021 – 5790 2338
Previous Company Visit (Agustus 2008)– Gramedia
* tentative

10. Opportunities to feature on SmartFM 95,9 FM Radio every Monday,
#3 08.00-09.00
Mariko Asmara Fabian Gelael
JAC Indonesia KFC
June 16, 2008 August 4, 2008

11. Access to MarkPlusClub eXchange Forum (www.markplusclub.com)
#4 - Get the Latest Marketing Issues and Networking Opportunities !!

12. Free Joining MarkPlus Club Mailing List New
#5
Info: markplusclub@yahoo.com

13. #6 Receive Monthly Magazine Marketeers

14. Join Now!

15. C omprehensive M arketing P lan Framework
ST
C
C 4C C Evaluation
C
P D
B
T O Sales
Objectives EXECUTION
W S
P1 P2
Issues P3 P4
Budget
Implication Strategic
Intent
Marketing
Program
15

16. M arketing P lan 2009 : Aladin S ession
C
T O
Strategic
C 4C C Issues
Intent
W S
C Competitor
Customer Short Term
Company Medium Term
Differentiate
Interact
Customize
16

17. The 4c D iamond S ub-model:
B asis For C onducting the TO WS E xamination
Value-migrator
CHANGE
Certain/Uncertain Important/Unimportant
Technology
Pol-Leg Economy Soc-Cul
Market
Value-supplier Value-demander
COMPETITOR CUSTOMER
Winner, Loser, Emerging
TOWS Committed, Lost, New
Examination
Value-decider
COMPANY
Existing-competence, Risk-attitude, Stretch-possibilities
CHOICE
Go/Invest No Go/Hold
Harvest Divest
17

18. The P henomena: Five Force C hange in Action
Change
18

19. C HANG E : Technology
The Internet P roliferation (Internet User in Asia)
C N - 1,330,044,605(*) population - Area: 9,806,391 sq km
C apital city: Beijing - population 7,724,932 ('07)
253,000,000 Internet users as of June/ 19.0% penetration, per
08,
C NNIC
66,464,000 broadband Internet connections as of D ec/ per ITU
07,
JP - 127,288,419 population - C ountry Area: 377,812 sq km
C apital C ity: Tokyo - G NI p.c.US $ 37,180 ('04) per W orld Bank
94,000,000 us ers as of M ar/ 73.8% penetration, per ITU.
08,
28,300,000 broadband s ubscribers as of M ar/ per ITU
08,
IN - 1,147,995,898 population - Area: 3,166,944 sq km
C apital C ity: New D elhi - G NI p.c.US $ 620 ('04), per W orld Bank
60,000,000 Internet users as of S ept/ 5.2% penetration, per ITU.
07,
3,130,000 broadband Internet connections as of M ar.31/ per TR AI
08,
KR - 49,232,844 population - Area: 99,268 s q km
C apital C ity: S eoul - G NI p.c.US $ 13,980 ('04) per W orld Bank
34,820,000 us ers as of M ar/ 70.7% penetration, per ITU.
08,
ID - 237,512,355 population - Area: 1,904,443 s q km
C apital C ity: Jakarta - GNI p.c.US $ 1,140 ('04) per W orld Bank 14,767,300 broadband s ubscribers as of M ar/ per ITU
08,
25,000,000 Internet users as of M ay/ 10.5% penetration, per AP JII.
08,
241,000 broadband Internet connections as of M ar.31/ per ITU
08,
Source : http://www.internetworldstats.com
19

20. C HANG E : Technology
The Internet P roliferation (Internet User in Asia)
S ource : http:/ 8juta.com/
/ pertumbuhan_internet_indones ia.htm
20

21. C HANG E : Technology
B log P henomena
21

22. C HANG E : Technology
B log P henomena
22

23. C HANG E : Technology
E mail, M ailing List and G roup
23

24. C HANG E : Technology
S ocial Network
24

25. C HANG E : Technology
O pen C onversation
25

26. C HANG E : Technology
Worldwide M obile S ubscribers
26

27. C HANG E : Technology
Indonesia M obile P hone P enetration
Year Telephones - mobile cellular
2003 1,070,000
2004 11,700,000
2005 11,700,000
2006 46,910,000
2007 46,910,000
2008 63,803,000
Source: http://indexmundi.com
27

28. C HANG E : Technology
Indonesia M obile P hone P enetration
Source: mobilindonesia.net, antaranews.com,detiknet.com, 2008
28

29. C HANG E : Technology
M obile Advertising : Asia is the Highest G rowth
S ource: http:/ www.admob.com/ /
/ s solutions /metrics
29

30. C HANG E : Technology
M obile Advertising : Indonesia is the Highest G rowth
S ource: http:/ www.admob.com/ /
/ s solutions /metrics
30

31. C HANG E : Technology
M obile Advertising : Indonesia is the Highest G rowth
31

32. C HANG E : P olitical - Legal
Indonesia 1.0, Indonesia 2.0 and Indonesia 3.0
32

33. C HANG E : P olitical - Legal
Local G overnment Autonomy
33

34. C HANG E : E conomy
US S ubprime M ortgage
34
S ource: R obin Thieu, 2008 Fall

35. C HANG E : E conomy
G lobal C risis : Financial Industry
Source: http://kontan.realviewusa.com, kompas.com, liputan6.com
35

36. C HANG E : E conomy
G lobal S lowdown and R ising Inflation
/
S ource: IM F, W orld E conomic O utlook Update, http:/ www.imf.org/external/ ft/
pubs / weo/2008/update/ index.htm#fig1
02/
36

37. C HANG E : E conomy
G lobal R egional Indonesia
37

38. C HANG E : E conomy
IHS G D ecreasing
S ource: Indones ia S tock E xchange, http:/ www.idx.co.id/
/
38

39. C HANG E : E conomy
R upiah D ecreasing
S ource: C entral B ank of Indones ia,
39

40. C HANG E : E conomy
B I R ate and Interest R ate
Interes t
S ource: C entral B ank of Indones ia,
40

41. C HANG E : E conomy
Inflation R ate Increasing
41

42. C HANG E : E conomy
O uts ide Java E conomic C onditions
IHK Inflasi (%)
Source: Badan Pusat Statistik
42

43. C HANG E : E conomy
B ut… , This is NO T R ecession
43

44. C HANG E : E conomy
It is O NLY D ownturn
44

45. C HANG E : S ocio - C ultural
Specification Downscaling (Apartemen Bersubsidi)
45

46. C HANG E : S ocial - C ultural
D owngrade in P urchase
46

47. C HANG E : S ocial - C ultural
Word of M outh becomes M ore Important
47

48. C HANG E : M arket
The Bottom of the P yramid
S ource: Liputan 6, http:/ www.liputan6.com/
/ ekbis / id=143940
?
48

49. C HANG E : M arket
P roliferation of M ass M arket
Quality
Segment
Value
Segment
Smarter Value Most of value segment will migrate downward and
Segment form a new cluster of smarter value segment
Smarter Price
Segment
Price Segment
49

50. C HANG E : M arket
We Live in the M any-to-M any C ommunication E ra
With the Web 2.0, there is an increasing shift from the commercial media towards the social media
50

51. CHANGE CUSTOMER COMPANY COMPETITOR
The Newly R ich is S eeking Innovation
51

52. CHANGE CUSTOMER COMPANY COMPETITOR
The cost is increasing (WHY? ? )
- NATIONAL CRUDE OIL PRODUCTION - - SUBSIDIZED OIL CONSUMPTION & PRICE GAP -
- INDONESIA CONSUMPTION FOR ENERGY - - PRICE GAP (Domestic and International) -
52

53. CHANGE CUSTOMER COMPANY COMPETITOR
It S hrinks profitability
53

54. CHANGE CUSTOMER COMPANY COMPETITOR
It Warps C ustomer R elationship
It's bad news I'm afraid. Your illness isn't on our performance targets
54

55. CHANGE CUSTOMER COMPANY COMPETITOR
P roduct Life C ycle
55

56. CHANGE CUSTOMER COMPANY COMPETITOR
It is the Best Momentum for Price Increase
56

57. M arketing P lan 2009 : Aladin S ession
C
T O
Strategic
C 4C C Issues
Intent
W S
C Competitor
Customer Short Term
Company Medium Term
Differentiate
Interact
Customize
57

58. TO WS Analysis
THR E ATS O P P O R TUNITIE S
• D ecreasing in customer purchase power
• D ecreasing in demand • Increas ing in E as tern Asia market
• Ins tability in macro economics • Focus ing in bottom of pyramid
• D ecreasing US and E urope market • Focus ing in domes tic product
• S everal sector slowdown : property, financial, • D ecreasing in several commodities ,
banking s uch as oil, palm etc
• D ecreasing in credit realization
WE AKNE S S E S S S TR E NG THS
• Increas ing in cos t and operation • M arket leader with strong brand equity
• Not price competitive in competition • Technology advantage
• Lower margins • C ommunity advantage
58

59. KE Y IS S UE S AND S TR ATE G IC INTE NT
Key Issues
 C ompetitor
 C us tomer
 C ompany
S trategic Intent
 C ompetitor
 S hort Term : D ifferentiate, Interact, C us tomize
 M edium Term : D ifferentiate, Interact, C ustomize
 C us tomer
 S hort Term : D ifferentiate, Interact, C ustomize
 M edium Term : D ifferentiate, Interact, C ustomize
 C ompany
 S hort Term : D ifferentiate, Interact, C ustomize
 M edium Term : D ifferentiate, Interact, C ustomize

60. thank you
Husin Wijaya
Husin.Wijaya@markplusinc.com
husinw@gmail.com
husinw.blogspot.com
60