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How to use digital and social media to improve your social enterprise brand story telling

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How to use digital and social media to improve your social enterprise brand story telling

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How to Use Digital and Social Media to Improve your Social Enterprise, Brand Story Telling. Focus and Case study of Social Enterprise – Socent

How to Use Digital and Social Media to Improve your Social Enterprise, Brand Story Telling. Focus and Case study of Social Enterprise – Socent

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How to use digital and social media to improve your social enterprise brand story telling

  1. 1. How to Use Digital and Social Media to Improve your Brand Story Telling Case study of Social Enterprise – Socent @DinisGuarda - Founder and CEO
  2. 2. Businesses have Digitized, but not Transformed 2 @DinisGuarda
  3. 3. @DinisGuarda Source: http://www.internetlivestats.com/total-number-of-websites/ So How to position your digital presence website in a landscape of close to 1 Billion websites?
  4. 4. Source: http://www.internetlivestats.com/total-number-of-websites/ @DinisGuarda How to position your digital presence website in a landscape of close to 1 Billion websites?
  5. 5. @DinisGuarda By "Website" we mean unique hostname (a name which can be resolved, using a name server, into an IP Address). It must be noted that around 75% of websites today are not active, but parked domains or similar. Source: http://www.internetlivestats.com/total-number-of-websites/ How to position your digital presence website in a landscape of close to 1 Billion websites?
  6. 6. 6 Every Individual = Brand - Media - Startup - Data - Innovation Company! @DinisGuarda
  7. 7. @DinisGuarda Every Organisation Social Enterprise = Brand + Media + Financial + big data + Innovation Company!
  8. 8. 8 Any business is a Digital Business Model that touches various areas - social enterprises are in the middle Bridge Hub uniting 3 different complimentary segments @DinisGuarda
  9. 9. new trends in the sharing economy @DinisGuarda
  10. 10. 10 Social enterprise – social finance: Market Size Opportunity Social Enterprise – Social Finance: A US$22 Trillion Market “social finance refers to any investment activity that generates financial returns and includes social or environmental impact. BNY Mellon” BNY Mellon defines social finance more broadly than what is traditionally considered SRI. (…) refers to any investment activity that generates financial returns and includes social or environmental impact. Research June 2015 https://www.bnymellon.com/us/en/our-thinking/social-finance-at-scale-creating-value-for-investors.jsp @DinisGuarda
  11. 11. Social Impact – Social Enterprise Story telling Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of converting others. With data, measurement and engagement. Using digital tools and channels! @DinisGuarda
  12. 12. @DinisGuarda Cycle of evangelisation
  13. 13. Me to we  you to me Creative (digital) evangelisation? @DinisGuarda
  14. 14. @DinisGuarda What makes a successful mindset of a leader? Tech Big data Social media IoT
  15. 15. @DinisGuarda What narratives – story telling - are we constructing?
  16. 16. What makes a (creative) professional? @DinisGuarda
  17. 17. 17 Creative Strategy Evangelisation Get close to networks and engage them: online and offline Define clear goals, actions and get network on board Get data about each user segment and understand their needs Increase awareness of message, brand & value proposition Leverage Social Media channels to activate relations & business Map landscape – long tail - audiences. Create Message channels for each group Leverage Best of Tools, offer value and associations that create value Retain & develop ambassador / IB Program Focus in Increasing leads Owned + Earned Media Create customised events with industry respected partners. Use syndication, social media right channels to engage users through target content Create engagement via premium content, Education and events Pro-active education & engagement Leverage a network of partners – online and offline. Evangelise your creative message Map / Get right context: channels / influencers @DinisGuarda Creative strategy evangelisation – how to create social media network?
  18. 18. Case study LangleyHouseTrust.co.uk @DinisGuarda How to leverage digital reach, traffic and SEO, branding
  19. 19. Case study LangleyHouseTrust.co.uk @DinisGuarda How to grow digital reach, traffic and SEO, branding
  20. 20. How to leverage and engage with social media reach, traffic and SEO, branding
  21. 21. In the nineteenth century, the bosses of political machines led the economy – society. In the twentieth century were media barons, especially in broadcasting & newspapers. In the twenty-first century, it is people who have created vast online data, social networks and use change digital tools and blockchain related tech. The next evolution will be of the leaders and creators – evangelists - peers who are able to manage big amounts of integrated data, leverage partnership and create the right intelligence and emotional social brand and voice connection – plus right evangelisation out of that. @DinisGuarda
  22. 22. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com Publisher: intelligenthq.com – openbusinesscouncil.org Thank you

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