1.
PROMOTE & ENGAGE
WAYS TO AMPLIFY YOUR TALENT BRAND

2.
TALENT
ACQUISITION
STRATEGY
FORTUNE 500
RECRUITER
TRAINER
DINA MEDEIROS
STACY DONOVAN ZAPAR
STRATEGIC ADVISOR
SOCIAL STRATEGY & BRAND
CEO & FOUNDER
@SoCalGirl
@StacyZapar

3.
AGENDA
TALENT BRAND
CONTENT
AMPLIFY
@SoCalGirl @StacyZapar #intalent

4.
5 most important trends shaping the future of recruiting
1
Social professional networks are increasingly impacting quality of hire
2
Employer branding is both a competitive threat and a competitive
advantage
3
Data is used to make better hiring and branding decisions
4
Companies are investing in hiring internally to stop talent from walking out
the door
5
Companies are figuring out the mobile recruiting terrain

5.
TALENT BRAND
@SoCalGirl @StacyZapar #intalent

6.
transparency
employer brand
current employees
perception
Employee Value Proposition
Company Culture
leadership
alumni
network
TALENT BRAND
people
People
candidate
authenticity
culture
perks
Candidate Experience
experience
reputation

7.
What is YOUR talent brand?
@SoCalGirl @StacyZapar #intalent

8.
THE FACTS
Lower cost per hire by up to 50%.
83%
Agree that talent brand
has significant impact
on the ability to hire
great talent.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.
@SoCalGirl @StacyZapar #intalent

9.
50%
of recruiters don’t understand
their own talent brand.
@SoCalGirl @StacyZapar #intalent

10.
TALENT BRAND
AMPLIFY
CONTENT
@SoCalGirl @StacyZapar #intalent

11.
GREAT CONTENT
TELLS A STORY...
a relevant ,
transparent story of
what it’s like to work
at your company.

12.
THE NORM
TEXT
PR / AWARDS
JOB POSTINGS
MARKETING CORPORATE BLOG
CHARITABLE CAUSES
EARNINGS ANNOUNCEMENTS
COMMUNITY EFFORTS
@SoCalGirl @StacyZapar #intalent

13.
THE IDEAL
TEXT
LINKEDIN TODAY
GOOGLE ALERTS
DEPARTMENT BLOG
INDUSTRY
PUBLICATIONS
INDIVIDUAL BLOG
THOUGHT LEADERS
PHOTO
POP CULTURE
INTERNAL COMMUNICATIONS
HUMOR
HIRING TEAM
YOU TUBE
@SoCalGirl @StacyZapar #intalent

14.
“
Great content makes people
want to share, care or swear.
”
@prsarahevans
@StacyZapar @SoCalGirl #intalent

15.
http://www.youtube.com/watch?v=Z0UpBjaUMkQ
@StacyZapar @SoCalGirl #intalent

16.
@SoCalGirl @StacyZapar #intalent

17.
Web developer with a job.
Web developer without a job.

18.
AMPLIFY
@StacyZapar @SoCalGirl #intalent

19.
@StacyZapar @SoCalGirl #intalent

20.
WHO ARE ENGINEERS CONNECTED TO?
OTHER ENGINEERS!
4X
@SoCalGirl @StacyZapar #intalent

21.
@SoCalGirl @StacyZapar #intalent

22.
@SoCalGirl @StacyZapar #intalent

23.
STATUS UPDATES

24.
Blackberry - Sponsored
Blackberry
Sponsored
Blackberry
@StacyZapar @SoCalGirl #intalent

25.
AMPLIFY
@SoCalGirl @StacyZapar #intalent

26.
@StacyZapar @SoCalGirl #intalent

27.
@StacyZapar @SoCalGirl #intalent

28.
@SoCalGirl @StacyZapar #intalent

29.
CREATE A CONTENT CALENDAR
SUN
MON
TUE
WED
THURS
FRI
30 MIN
15 MIN
15 MIN
15 MIN
15 MIN
15 MIN
Content
curation,
schedule
posts for the
week
Engage,
follow back
Engage
Engage,
follow back
Engage
SAT
Engage,
#FF
ENCOURAGE your recruiters and hiring team members to
like / share / comment! INCENTIVIZE them!

30.
CANDIDATE EXPERIENCE

31.
HOW DO YOU KNOW IF YOUR TALENT
BRAND STRATEGY IS WORKING?
Only 1/3 of talent acquisition leaders say they
consistently measure their talent brand.
@SoCalGirl @StacyZapar #intalent

32.
TALENT BRAND INDEX
ENGAGEMENT
700K
3M
REACH
=
23%
TALENT BRAND INDEX
How attractive you are to
prospective candidates
@SoCalGirl @StacyZapar #intalent

33.
HOW LIKELY ARE YOU
TO ATTRACT TALENT?

34.
WRAP
TALENT BRAND
CONTENT
AMPLIFY
@SoCalGirl @StacyZapar #intalent

35.
Q&A