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Photo by Blacksmith Institute
DDT Agrotoxin barrels. Russia. Photo by Blacksmith Institute
An ecological disaster -
A bucket of water drawn phosphate pollution in
from a contaminated Kpeme, Togo
ground source. India.
Phnom Penh, Cambodia.
Global Pollution effects on Species
Who can forget the poignant pictures of birds,
beaches, and sea life covered with oil in Prince
William Sound following the Exxon Valdez oil spill on
24 March 1989 and discharged 11 million gallons of
oil, causing one of the worst ecological disasters in
In 1994, an Anchorage jury assessed the former
Exxon Corporation (now Exxon Mobil) $5 billion in
punitive damages. That award was reduced to $2.5
billion, then to $ 500 million recently.
Climate Change and Global Warming
Climate Change and Global Warming
Most scientists believe that climate
change is here and is human-induced, and
that it will lead to more extreme weather
patterns such as and drought. Global
Warming means that the earth's overall
air temp is rising. The one-two punch of
carbon dioxide emissions and
deforestation alter the global
atmosphere. This is mainly from car
exhaust, power plants and building
Global Weather Change
Satellite data from NASA has shown NOAA image for larger view of
that Hurricanes Katrina and Rita may Bay St. Louis, Miss., beach
have struck down or severely damaged pollution seen from a NOAA
as many as 320 million trees in helicopter after Hurricane Katrina
Louisiana and Mississippi made landfall.
Who is influencing green trends?
(Lifestyle of Health and Sustainability)
1. 30% of the general public today
2. 200+ billion annually
3. Projected - $420 billion by 2010
4. Projected - $845 billion by 2015
5. Willing to spend 20% more
6. Spending based on morals, ethics
7. 60% females
8. Highly educated
9. Average income
10. Influential with family and friends
11. Sensitivity to Green washing
12. Over 55 million U.S. travelers are
classified as “geo-tourists”
Who is influencing green trends?
TripAdvisor® results annual travel trends survey of more than 3,000 U.S. travelers.
• The main trend identified is that travelers will be going lean and green.
• 67% of travelers desired to stay at an eco-friendly lodging environment; 63% stated they
would pay more for an eco-friendly hotel
• Seventy-three percent of U.S. respondents said they plan to visit a national park in 2009, up
from 62 percent one year ago.
• Fifty-three percent will go hiking in the coming year, up from 50 percent last year.
• Forty-seven percent of those surveyed plan to engage in an adventure activity, an increase
from 40 percent in 2008.
• Thirty-three percent of travelers will go cycling and biking, up from 28 percent,
• 11 percent of travelers are likely to participate in an extreme sports activity, compared to
eight percent one year ago.
• Thirty-four percent of U.S. respondents said they will visit an environmentally-friendly hotel
or resort in the coming year, up from 30 percent in 2008.
• 32% will be more environmentally conscious in their travel decisions this year, than they
were the year before, up from 26% a year ago.
The Definition of Sustainability
Sustainability – in a general sense, it is the capacity to maintain a certain process
or state indefinitely. As applied to ecology, sustainability has been expressed as
meeting the needs of the present without compromising the ability of future
generations to meet their own needs. In business it can be defined as “natural
capital” or the three Ps; People, Planet, and Profit. Many companies now
produce as part of their annual reports a sustainable reports and risk analysis on
how global warming will affect their business.
The Definition of “Green” and “Eco-Friendly”
Green Danish Cat
Green – A catch all phrase that evokes a sense of being beneficial to the
Eco-Friendly - Environmental friendly or nature friendly are synonyms used to
refer to goods and services considered to inflict minimal harm on the
environment. To make consumers aware, environmentally friendly goods and
services are often marked with eco-labels. But because there is no single
international standard for this concept, the International Organization of
Standardizations considers such labels too vague to be meaningful.
The Definition of Green Washing
Green Washing - The false labeling of a process
“green” that only superficially addresses the
three aspects of our environment; social,
ecological, and economic. At the least it is
disingenuous and worst false advertising.
For example A hotel chain that calls itself
“green” because it allows guests to choose to
sleep on the same sheets and reuse towels,
but actually does very little to save water and
energy - on its grounds, with its appliances and
lighting, in its kitchens and with its vehicles.
70% of Americans believe corporate
environmental messaging is usually just a
The Definition of Global Warming
Global Warming – The planet is designed to reflect
the suns energy waves that are not absorbed by the
planet. Green house gas emissions, are clogging
the atmosphere and stopping the suns excess
energy waves from being reflected into outer space.
The excess waves are being deflected back to earth,
causing the planet to heat up, which disrupts the
natural balance of our environment.
Climate model projections from the IPCC (inter-
governmental Panel on Climate Change) indicate
that average global surface temperature at our
current rate will likely rise a further 2.0 to 11.5 °F.
This is mainly from car exhaust, power plants and
The Definition of Greenhouse Gases
Greenhouse Gases – These are
the byproducts of human and
natural activities on this
planet. Commercial human
activities produce volatile
organic compounds or VOCs.
Several are toxic to humans
like methane and others like
carbon dioxide contribute to
global warming. Attached is a
chart that explains
greenhouse gas emissions by
percentages per commercial
The Definition of Volatile Organic Compounds (VOCs)
Volatile Organic Compounds (VOCs) –
These gases are emitted from certain solids
or liquids. VOCs include a variety of
chemicals, some of which may have short-
and long-term adverse health effects.
Concentrations of many VOCs are
consistently higher indoors (up to ten times
higher) than outdoors. VOCs are emitted by
a wide array of products numbering in the
thousands. Examples include: paints and
lacquers, paint strippers, cleaning supplies,
pesticides, building materials and
furnishings, office equipment such as
copiers and printers, correction fluids. All of
these products can release organic
compounds while you are using them, and,
to some degree, when they are stored.
The Definition of Pre and Post Consumer Content / Carbon Offset
Pre-consumer Content - Percentage of
materials salvaged for reuse from the waste
stream of a manufacturing process (rather
than from consumers) subsequently used to
manufacture a product.
Post-consumer Content - Percentage of
materials recovered by consumers (from the
Carbon Offset - Process of reducing the net
carbon emissions of an individual or
organization, either by their own actions or
through arrangements with a carbon offset
Sustainability - Five Stages of Change
“The Power of Sustainable Thinking” by Bob Doppelt.
List of the five stages of change when adapting to a new idea.
1. Disinterest – “I won’t change.” No intention of changing. Can’t see or
won’t admit a problem.
2. Deliberation – “I might change.” Recognition that a problem may exist.
Beginning to consider making a change in the distant future.
3. Design – “I will change.” Committed to taking action in the immediate
future and developing an action plan to do so.
4. Doing – “I am changing.” Making overt changes in thinking and behavior.
5. Defending – “I have changed.” Maintaining and expanding upon the
change, while defending against resistance, obstacles, and backsliding.
Development and Manufacturing Green Rating Systems
Operations Green Rating Systems
The Florida Green Lodging Program was established in 2004 by the Florida
Department of Environmental Protection (DEP) with the intent of recognizing and
rewarding environmentally conscientious lodging facilities in the state. Through this
rapidly growing program DEP encourages the lodging industry to conserve and
protect Florida’s natural resources. The Florida Green Lodging Program is unique in
that it covers an all-inclusive list of environmental initiatives that are specific to the
Green certification through Eco Crown Hospitality is designed to give you every
Green certification systems designed specifically for each category of the hospitality
industry including, hotels/resorts, B & Bs, restaurants, lodges and vacation homes.
Green standards developed by Eco Crown Hospitality and globally recognized by
Travelocity, Expedia, the UN and our government certification partners. You are
always up to date with the latest standards.
Green Hotel Certification is the leading third party certification based on
internationally accepted documentation. The seal is an independent recognition of
sustainability efforts. Environmental and cultural levels as well as Corporate Social
Responsibilities are benchmarked against the highest worldwide principles.
Our object is to introduce and strengthen sustainability and social practices at all
levels of management in the hospitality industry.
Sustainable Product Matrix
Category Report from Vendor
L wT x ity/C r o e s
o o ic a cin g n Mte l S feyD t S e t(MD)(mn fa tuesa dIn e e d n
a ria a t a a h e S s a u c r r n d p n e t
L wE is io s(V C /C C )
o ms n Os F s IA T s D t
Q et a a
(mn fa ue a dIn e e d n La s
a u ct r rs n d p n e t b )
A s mlyMt r l -In ta tio p d cs(V C / C C /T xic y
s e b a eia s lla n ro u t O s F s o it ) Mn fa t reso In u tr Sa d r In t lla io In t cio s
a u cu r r d s y t n a d s a t n s ru t n
Mn fa t rin Efic n y(R d c dE eg ; M iml Ws e C r o
a u cu g f ie c e u e n r y in a a t ; a b n Mn fa t resE v o mna S a e e t
a u cu r n ir n e t l t t mn
e tr l)
R c c dC ne t(P s In utr l /P s C n u e)
e y le o t n o t d s ia o t o s mr R cy le C ne t Dta
e c d ot n a
R c c b -E do L Ue
e y la le n f ife s R cy lin P g a sA a b ( a u cu r o in e e d n)
e c g ro r m v ila le mn fa t re r d p n e t
R u a leo S lv g
e s b r a ae R p r o in P s ib ie
e u p s g o s ilit s
S s in b S u eMt r ls
uta a le o rc a eia In e e d n C rt a io s
d p n e t e ific t n
D ra ilit -E t n e LifeC cle
u b y xe d d y D ra ilit In r a io - C ma a let C n e tio a P d c
u b y fomt n o p r b o o v n n l ro u t
M is ueR s ta ce-In ib st eGo tho B ild gC n a in t s
o t r eis n h it h r w f u in o t m ae M is u R s t n eDtaS e t
o t re e is a c a h e
E eg E ie c o Mt r l - R d c sE eg C nu p n
n r y ffic n y f a eia e u e n r y o s mtio E eg E
n r y fficie c R tin (E e yS r)
n y a g n rg ta
Wte C ne a io -R d c dC n u pio o R s r dtoP t b
a r o s rv t n e u e o s mt n r etoe oa le C ma b Dtaw hC n e t n l Po u t
o p ra le a it o v nio a r d c
IA -Imro e In o r A Q a y
Q p v d d o ir u lit S s e st a imr v IA
yt m h t po e Q
Min n n eMt o sa dP d c (N n o ic/L w O )
a te a c eh d n ro u ts o -T x o VC Mn fa t resMin n n eIn t u t n a dS g e t dP d cs
a u cu r a te a c s r cio s n u g s e ro u t
Mn fa t rin L c t n
a u cu g o a io Ta e D t n eo S uceMt r ls D t n eo Mn fa t rin F c y
r v l is a c f o r a eia , is a c f a u cu g a ilit
toE dUeS e
n s it
Wrr nie -LesP v nMteia
a a t s s ro e a r ls Mn fa t resWrr ny-E t n e Wr nie A a b y
a u cu r a a t xe d d a ra t s v ila ilit
A r a ilit -C ma e toC n e t n l Mt r ls
ffod b y o p r d o v nio a a eia L C c C s A a s o D c mn dMt r l T d O fo
ife y le o t n ly is r o u e te a eia ra e ffs r
a d n l Mt ria C s s
d itio a a e l o t
Operations Green Rating Systems
• www.ecofabulous.com (Consumer Site)
• www.idealbite.com (Consumer Site)
• www.thegreenguide.com (Consumer Site)
• www.treehugger.com (Consumer Site)
• www.greenlodgingnews.com (Hospitality Green News)
• www.usgbc.org – (US Green Building Council – LEED Building Rating System)
• www.greenglobes.com – (Green Globe Building Rating System)
• www.terrachoice.ca/hotelwebsite/indexcanada.htm - (Audubon Green Leaf Rating System)
• www.dep.state.fl.us/greenlodging (Florida green Lodging Operations Rating Program)
• www.pineapplehospitality.net (distributor for green products)
• www.eco-structure.com/ (construction oriented)
• www.greenhotelier.org/index.html (Green Lodging general site)
• www.sustainablelifemedia.com –(stories related environmental innovation)
• www.sustainableflorida.org (Collins Center for Public Policy)
• www.sustainabletourismcriteria.org – (The Global Partnership for Sustainable Tourism Criteria)
• www.cha-cast.com – (Caribbean Alliance for Sustainable Tourism)
• www.ecotourism.org - International Ecotourism Society (TIES)
• www.nationalgeographic.com/travel/sustainable - National Geographic - Sustainable Destinations
Operations Green Rating Systems
Forum Series Topics
February 26th, 2009 – NEWH Sunshine Chapter Sustainable Forum #2
• IAQ - Improved Indoor Air Quality - Systems that improve IAQ
• Low Toxicity / Carcinogens- Material Safety Data Sheet (MSDs)
(manufacturers and Independent Labs)
• Low Emissions (VOCs / CFCs) – IAQ Test Data(manufacturers and
• Assembly Material – Installation products (VOCs / CFCs / Toxicity) –
Manufacturers or Industry Standard Installation Instructions
Future Series Topics
• Series #3 – Specifications
– Manufacturing Efficiency (Reduced Energy; Minimal Waste;
Carbon Neutral) – Manufacturers Environmental Statement
– Sustainable Source Materials - Independent Certifications
– Durability - Extended Life Cycle - Durability Information -
Comparable to Conventional Product
– Moisture Resistance - Inhibits the Growth of Building
Contaminates- Moisture Resistance Data Sheet
• Series #4 –Specifications
– Energy Efficiency of Material - Reduces Energy Consumption -
Energy Efficiency Rating (Energy Star)
– Water Conservation - Reduced Consumption or Restored to
Potable Water - Comparable Data with Conventional Product
– Recycled Content (Post Industrial / Post Consumer) - Recycled
– Recyclable - End of Life Use - Recycling Programs Available
(manufacturer or independent)
– Reusable or Salvage - Repurposing Possibilities
Future Series Topics
• Series #5 – Material Specifications
– Maintenance Methods and Products (Non-Toxic / Low VOC) -
Manufacturers Maintenance Instructions and Suggested Products
– Manufacturing Location - Travel Distance of Source Materials,
Distance of Manufacturing Facility to End Use Site
– Warranties - Less Proven Materials - Manufacturers Warranty -
Extended Warranties Availability
– Affordability - Compared to Conventional Materials - Life Cycle Cost
Analysis or Documented Material Trade Offs for additional Material
• Series #6 - Construction / Installation Procedures - Specifications
– Installation procedure of materials and installation products-
– Drying and curing procedures
– Environmental Cleanup methods and products
– Salvage / Reuse / Recycling of scrap material process
– Procedures for minimizing waste material
– Warranties and Maintenance Program after opening to Ensure
Extended Useful Life Expectations