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STUDY ABOUT TV MARKET IN THAILAND
BY DI-MARKETING (www.di-onlinesurvey.com)
Jun, 2017
1
SURVEY DESIGN
 This survey was conducted to study about TV Market in Thailand
 Methodology: Online survey
 Fieldwork time: 5 days (5/06/2017 – 9/06/2017)
 Sample size: N = 550
 Geography: Nationwide
2
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
 Gender : Both Female and Male
 Usage : TV
3
KEY FINDINGS
1) Awareness and Usage
• Samsung (91%), LG (87%), Panasonic (85%) are top 3 well-known TV brands in Thailand
• Online ads (85%), See many people use the brand (69%), Sellers introduction (53%) are key
channels to raise brand awareness
• Samsung (38%), Panasonic (18%), LG (18%) are top most used TV brands in Thailand
2) Usage Behaviors
• Overall, TV 3D (37%), TV Led (27%) and Smart TV (15%) are top 3 most used types of TV
• 32 inch is the most used screen size of TV in Thailand
• On average, each family spend approximately $529 for buying a TV
• Good quality/ durable (74%), Affordable price (68%) and High-solution screen (55%) are top 3
reasons for choosing a TV brand
• Electronic center (59%) is the key channel for buying a TV
3) Actual Satisfaction & Future Purchase Intention
• 91% are satisfied with their current TV brand
• 69% will prioritize to use their current brand
• 68% will recommend their current TV brand to others
• Samsung (37%), LG (21%) and Panasonic (17%) are still the top 3 TV brand choices for
buying in near future
4
VIETNAM, INDONESIA AND THAILAND TV MARKET
KEY FINDINGS VIETNAM (2015) INDONESIA (2016) THAILAND (2017)
Most well-known
brands
Samsung, Sony, LG Samsung, LG, Sharp Samsung, LG, Panasonic
Market leaders • Samsung (30%)
• Sony (26%)
• LG (15%)
• LG (23%)
• Sharp (18%)
• Samsung (15%)
• Samsung (38%)
• Panasonic (18%)
• LG (18%)
Key brand
awareness channels
• TVC (74%)
• Point of sales (68%)
• Newspaper/ magazine
ads (48%)
• TVC (67%)
• See at the point
electronics stores (63%)
• Facebook ads (53%)
• Online ads (85%)
• See many people use
the brand (69%)
• Sellers introduction
(53%)
Key purchase
channels
• Electronic center (83%) Electronic center (63%) Electronic center (59%)
Top brand choice
criteria
• Good quality/ durable
(54%)
• High-solution screen
(50%)
• Affordable price (44%)
• Good quality/ durable
(52%)
• Affordable price (49%)
• Good warranty (32%)
• Good quality/ durable
(74%)
• Affordable price (68%)
• High-solution screen
(55%)
Average spending $495 $395 $529
5
N = 550
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
28%
20%
27%
25%
Over 30
26-30
18-25
Under 18
11%
1%
5%
5%
7%
12%
14%
44%
Others
Factory Worker
Job seeker/Retired
Housewife
Engineer/Doctor/Teacher
Student
Self-employed
Office Worker
29%
1%
1%
3%
7%
59%
Others
Ubon Rajathanee
Khon Kaen
Nakhon Ratchasima
Chiang Mai
Bangkok
40%
60%
Male
Female
6
1) Awareness and Usage
2) Usage Behaviors
3) Actual Satisfaction & Future Purchase Intention
CONTENT
7
16%
43%
65%
70%
77%
81%
85%
87%
91%
0% 50% 100%
Other
TCL
Phillips
Sharp
Toshiba
Sony
Panasonic
LG
Samsung
Total
17%
25%
56%
61%
70%
77%
85%
85%
89%
0% 50% 100%
Under 18
14%
38%
58%
64%
72%
75%
82%
85%
91%
0% 50% 100%
18-25
15%
58%
72%
75%
82%
88%
88%
92%
92%
0% 50% 100%
26-30
17%
54%
74%
81%
83%
84%
86%
87%
94%
0% 50% 100%
Over 30
SAMSUNG (91%), LG (87%), PANASONIC (85%) ARE TOP 3 WELL-KNOWN TV
BRANDS IN THAILAND
Which TV brands below are you aware of?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109 N = 155
8
5%
23%
40%
43%
44%
48%
52%
53%
69%
85%
0% 50% 100%
Others
See the brand at point of
sale
Newspaper/magazine ads
TV commercials
Facebook ads
Outdoor ad
Friends'/relatives'
recommend the brand to me
Sales person introduces that
brand to me
I see many people user that
brand
Online ads (excepted
Facebook ads)
Total
7%
24%
36%
45%
47%
48%
58%
48%
63%
81%
0% 50% 100%
Under 18
5%
26%
41%
46%
47%
54%
49%
47%
62%
85%
0% 50% 100%
18-25
2%
29%
39%
49%
48%
50%
53%
60%
78%
90%
0% 50% 100%
26-30
7%
16%
43%
35%
35%
41%
48%
58%
74%
86%
0% 50% 100%
Over 30
How do you know these brands?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109 N = 155
ONLINE ADS (85%), SEE MANY PEOPLE USE THE BRAND (69%), SELLERS
INTRODUCTION (53%) ARE KEY CHANNELS TO RAISE BRAND AWARENESS
9
5%
23%
40%
43%
44%
48%
52%
53%
69%
85%
0% 50% 100%
Others
See the brand at point of sale
Newspaper/magazine ads
TV commercials
Facebook ads
Outdoor ad
Friends'/relatives' recommend the
brand to me
Sales person introduces that brand to
me
I see many people user that brand
Online ads (excepted Facebook ads)
Total
5%
28%
41%
42%
46%
50%
48%
50%
67%
85%
0% 50% 100%
Bangkok
6%
17%
38%
45%
41%
46%
56%
58%
71%
86%
0% 50% 100%
Others
How do you know these brands?
(Comparison by Living place)
N = 550 N = 326 N = 224
ONLINE ADS (85%), SEE MANY PEOPLE USE THE BRAND (69%), SELLERS
INTRODUCTION (53%) ARE KEY CHANNELS TO RAISE BRAND AWARENESS
Bangkok people know about TV Brand via seeing brand at the point of sale more than other cities
10
0%
0%
1%
4%
8%
13%
18%
18%
38%
0% 50% 100%
Other
TCL
Phillips
Sharp
Toshiba
Sony
LG
Panasonic
Samsung
Total
1%
0%
1%
4%
4%
7%
17%
23%
45%
0% 50% 100%
Under 18
0%
1%
1%
4%
8%
16%
17%
13%
40%
0% 50% 100%
18-25
0%
0%
1%
4%
14%
10%
23%
15%
34%
0% 50% 100%
26-30
0%
0%
2%
5%
6%
16%
17%
21%
32%
0% 50% 100%
Over 30
Which TV brand that you/your family currently used?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109
N = 155
SAMSUNG (38%), PANASONIC (18%), LG (18%) ARE TOP MOST USED TV
BRANDS IN THAILAND
11
1) Awareness and Usage
2) Usage Behaviors
3) Actual Satisfaction & Future Purchase Intention
CONTENT
12
OVERALL, TV 3D (37%), TV LED (27%) AND SMART TV (15%) ARE TOP 3 MOST
POPULAR TYPES OF TV IN THAILAND
What is the type of your current TV?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109 N = 155
2%
1%
3%
4%
4%
7%
15%
27%
37%
0% 50% 100%
Others
Curved TV
Tivi LCD
Tivi CRT
Smart Tivi 3D
Tivi Plasma
Smart Tivi
Tivi LED
Tivi 3D
Total
4%
1%
4%
7%
4%
4%
9%
23%
43%
0% 50% 100%
Under 18
1%
0%
3%
4%
3%
8%
16%
27%
38%
0% 50% 100%
18-25
0%
4%
0%
2%
5%
8%
20%
33%
28%
0% 50% 100%
26-30
2%
1%
3%
2%
5%
8%
17%
26%
37%
0% 50% 100%
Over 30
13
3%
3%
3%
0%
2%
5%
12%
28%
44%
0% 50% 100%
Samsung
2%
1%
3%
4%
4%
7%
15%
27%
37%
0% 50% 100%
Others
Curved TV
Tivi LCD
Tivi CRT
Smart Tivi 3D
Tivi Plasma
Smart Tivi
Tivi LED
Tivi 3D
Total
2%
0%
3%
7%
1%
5%
13%
32%
37%
0% 50% 100%
Panasonic
1%
0%
2%
3%
7%
11%
20%
18%
37%
0% 50% 100%
LG
OVERALL, TV 3D (37%), TV LED (27%) AND SMART TV (15%) ARE TOP 3 MOST
POPULAR TYPES OF TV IN THAILAND
What is the type of your current TV?
(Comparison by Top 3 TV Brands)
N = 550 N = 207 N = 100 N = 99
LG Users use TV Plasma and Smart TV 3D types more than Samsung and Panasonic Users
14
12%
15%
16%
4%
35%
9%
9%
0% 50% 100%
Over 42 inch
42 inch
40 inch
39 inch
32 inch
29 inch
Under 29 inch
Total
5%
10%
18%
6%
36%
12%
12%
0% 50% 100%
Under 18
9%
15%
16%
5%
41%
9%
5%
0% 50% 100%
18-25
19%
18%
16%
3%
30%
5%
9%
0% 50% 100%
26-30
17%
15%
13%
4%
32%
8%
10%
0% 50% 100%
Over 30
32 INCH IS THE MOST USED SCREEN SIZE OF TV IN THAILAND
What's the screen size of that TV?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109
Above 25 year-old group use over 42 inch screen size TV more than the younger group
N = 155
15
12%
15%
16%
4%
35%
9%
9%
0% 50% 100%
Over 42 inch
42 inch
40 inch
39 inch
32 inch
29 inch
Under 29 inch
Total
13%
13%
17%
4%
37%
9%
9%
0% 50% 100%
Samsung
6%
14%
17%
3%
32%
12%
16%
0% 50% 100%
Panasonic
14%
20%
13%
3%
38%
8%
3%
0% 50% 100%
LG
32 INCH IS THE MOST USED SCREEN SIZE OF TV IN THAILAND
What's the screen size of that TV?
(Comparison by Top 3 TV Brands)
N = 550 N = 207 N = 100 N = 99
16
5% 2% 5%
8%
6%
10%
4%
13%
10%
12%
20%
15%
20%
26%
21%
30%
29%
34%
28%
28%
26%
37%
19% 17% 27%
8% 12% 8% 8% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Under $250
$250 - $350
$351 - $500
$501 - $750
$751 - $1000
$1001 - $1500
$1501 - $2500
Over $2500
ON AVERAGE, EACH FAMILY SPEND APPROXIMATELY $529 FOR BUYING A TV
How much did you/your family spend for buying that TV?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109 N = 155
$529 $445 $537 $597 $547
Weighted
Average
Cost
17
5% 7%
3%
6%
10% 9%
6%
11%
20% 16%
15%
25%
30%
30%
32%
23%
26% 29%
32%
26%
8% 7%
11%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Samsung Panasonic LG
Under $250
$250 - $350
$351 - $500
$501 - $750
$751 - $1000
$1001 - $1500
$1501 - $2500
Over $2500
How much did you/your family spend for buying that TV?
(Comparison by Top 3 TV Brands)
Weighted
Average
Cost
$529 $533 $463 $564
N = 550 N = 207 N = 100 N = 99
ON AVERAGE, EACH FAMILY SPEND APPROXIMATELY $529 FOR BUYING A TV
Panasonic have the most competitive price among top 3 used TV brands
18
1% 1% 2%
5% 6% 3%
10% 11%
8%
20%
22%
17%
30%
31%
28%
26%
23%
29%
8% 5%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Under $250
$250 - $350
$351 - $500
$501 - $750
$751 - $1000
$1001 - $1500
$1501 - $2500
Over $2500
How much did you/your family spend for buying that TV?
(Comparison by Living place )
Weighted
Average
Cost
$529 $551 $496
N = 550 N = 326 N = 224
ON AVERAGE, EACH FAMILY SPEND APPROXIMATELY $529 FOR BUYING A TV
Bangkok spend money on TV more than other cities
19
7%
8%
9%
11%
15%
20%
22%
24%
29%
31%
37%
43%
47%
55%
68%
74%
0% 50% 100%
Others
Anti dazzle
Allow 3D screen
Sale person's recommendations
Japanese brand
Good service
Friends/ Relatives reccomendations
Support smart hub (internet,..)
Good warranty
Frequent promotions/ discounts
Energy saving
Support HD solution
Beautiful design
High- solution screen
Affordable price
Good quality/durable
Total
8%
9%
10%
13%
10%
24%
20%
25%
32%
31%
42%
42%
49%
60%
67%
74%
0% 50% 100%
Under 18
5%
9%
10%
15%
22%
23%
26%
22%
30%
33%
36%
44%
51%
54%
62%
79%
0% 50% 100%
18-25
6%
9%
10%
12%
16%
20%
22%
28%
29%
32%
36%
41%
48%
51%
71%
71%
0% 50% 100%
26-30
8%
3%
8%
6%
10%
14%
19%
21%
26%
27%
34%
43%
39%
53%
72%
70%
0% 50% 100%
Over 30
GOOD QUALITY/ DURABLE (74%), AFFORDABLE PRICE (68%) AND HIGH-
SOLUTION SCREEN (55%) ARE TOP 3 REASONS FOR CHOOSING A TV BRAND
Why do you choose your current TV brand?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109 N = 155
20
7%
8%
9%
11%
15%
20%
22%
24%
29%
31%
37%
43%
47%
55%
68%
74%
0% 50% 100%
Others
Anti dazzle
Allow 3D screen
Sale person's recommendations
Japanese brand
Good service
Friends/ Relatives reccomendations
Support smart hub (internet,..)
Good warranty
Frequent promotions/ discounts
Energy saving
Support HD solution
Beautiful design
High- solution screen
Affordable price
Good quality/durable
Total
5%
7%
10%
12%
8%
21%
22%
26%
28%
33%
38%
46%
53%
61%
67%
71%
0% 50% 100%
Samsung
8%
12%
9%
13%
17%
25%
18%
22%
30%
28%
41%
38%
45%
52%
73%
76%
0% 50% 100%
Panasonic
9%
8%
10%
7%
13%
19%
23%
22%
34%
32%
37%
49%
48%
56%
73%
72%
0% 50% 100%
LG
Why do you choose your current TV brand?
(Comparison by Top 3 TV Brands)
GOOD QUALITY/ DURABLE (74%), AFFORDABLE PRICE (68%) AND HIGH-
SOLUTION SCREEN (55%) ARE TOP 3 REASONS FOR CHOOSING A TV BRAND
N = 550 N = 207 N = 100 N = 99
21
7%
8%
9%
11%
15%
20%
22%
24%
29%
31%
37%
43%
47%
55%
68%
74%
0% 50% 100%
Others
Anti dazzle
Allow 3D screen
Sale person's recommendations
Japanese brand
Good service
Friends/ Relatives reccomendations
Support smart hub (internet,..)
Good warranty
Frequent promotions/ discounts
Energy saving
Support HD solution
Beautiful design
High- solution screen
Affordable price
Good quality/durable
Total
4%
8%
11%
13%
20%
21%
23%
26%
30%
32%
37%
47%
48%
57%
69%
77%
0% 50% 100%
Bangkok
11%
8%
7%
8%
7%
19%
20%
20%
29%
28%
37%
37%
45%
51%
66%
68%
0% 50% 100%
Others
Why do you choose your current TV brand?
(Comparison by Living place)
GOOD QUALITY/ DURABLE (74%), AFFORDABLE PRICE (68%) AND HIGH-
SOLUTION SCREEN (55%) ARE TOP 3 REASONS FOR CHOOSING A TV BRAND
N = 550 N = 326 N = 224
Bangkok people care about HD Solution Support and Japanese Brand terms more than other cities
22
11%
1%
5%
24%
59%
0% 50% 100%
Others
Second hand/repairing
store
E-commerce sites
Brand store
Electronics center
Total
9%
1%
4%
29%
57%
0% 50% 100%
Under 18
7%
2%
8%
21%
62%
0% 50% 100%
18-25
6%
0%
6%
28%
61%
0% 50% 100%
26-30
18%
1%
5%
21%
55%
0% 50% 100%
Over 30
ELECTRONIC CENTER (59%) IS THE KEY CHANNEL FOR BUYING A TV
Which place do you usually buy TV?
(Comparison by Age Group)
N = 550 N = 137 N = 149 N = 109 N = 155
23
11%
1%
5%
24%
59%
0% 50% 100%
Others
Second hand/repairing store
E-commerce sites
Brand store
Electronics center
Total
11%
0%
4%
26%
59%
0% 50% 100%
Samsung
8%
0%
5%
29%
58%
0% 50% 100%
Panasonic
13%
1%
4%
22%
60%
0% 50% 100%
LG
ELECTRONIC CENTER (59%) IS THE KEY CHANNEL FOR BUYING A TV
Which place do you usually buy TV?
(Comparison by Top 3 TV Brands)
N = 550 N = 207 N = 100 N = 99
Thai People don’t have a habit of buying TV at the second hand/ repairing store
24
1) Awareness and Usage
2) Usage Behaviors
3) Actual Satisfaction & Future Purchase Intention
CONTENT
25
9% 8% 9% 8%
61% 62%
66%
62%
30% 29%
25%
29%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Samsung Panasonic LG
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
9%
13%
10%
6% 7%
61%
59%
59% 68%
59%
30% 27%
31%
27%
34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
91% ARE SATISFIED WITH THEIR CURRENT TV BRAND (4.20 SCORE OUT OF 5)
Overall, how do you feel with your current TV brand?
(Comparison by Age & Top 3 TV Brands)
Weighted
Average
Score
Weighted
Average
Score
4.20 4.12 4.21 4.21 4.20 4.21 4.164.25
N = 550 N = 137 N = 149 N = 109 N = 155 N = 550 N = 207 N = 100
4.19
N = 99
26
31% 28%
33% 35%
53% 57% 47%
48%
16% 14%
20%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Samsung Panasonic LG
I will use this
brand only
I will prioritize
to use this
brand
I will switch to
other brand
31% 34%
29% 29%
34%
53% 49%
52%
58%
54%
16% 18% 19%
13% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
I will use this
brand only
I will prioritize
to use this
brand
I will switch to
other brand
69% WILL PRIORITIZE TO USE THEIR CURRENT BRAND (1.84 SCORE OUT OF 3)
What is your usage intention towards your current TV brand?
(Comparison by Age & Top 3 TV Brands)
Weighted
Average
Score
Weighted
Average
Score
1.84 1.84 1.91 1.83 1.84 1.86 1.871.79
N = 550 N = 137 N = 149 N = 109 N = 155 N = 550 N = 207 N = 100 N = 99
1.81
27
30% 32%
25%
33%
45% 43%
54% 41%
23% 23% 20%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Samsung Panasonic LG
I will recommend
definitely
I will recommend
Either recommend or
not
I will not recommend
I will not recommend
definitely
30%
40%
27%
25%
28%
45%
37%
49%
50%
43%
23% 20% 22% 25% 26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
I will recommend
definitely
I will recommend
Either recommend or
not
I will not recommend
I will not recommend
definitely
What's your ability to recommend your current brand to others?
(Comparison by Age & Top 3 TV Brands)
Weighted
Average
Score
Weighted
Average
Score
3.89 3.73 3.91 4.00 3.89 3.87 3.923.92
N = 550 N = 137 N = 149 N = 109 N = 155
68% WILL RECOMMEND THEIR CURRENT TV BRAND TO OTHERS (3.89 SCORE
OUT OF 5)
N = 550 N = 207 N = 100 N = 99
3.92
28
34% 35%
40%
33%
66% 65%
60%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Samsung Panasonic LG
Yes No
34%
39%
25%
28%
41%
66%
61%
75%
72%
59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
66% INTEND TO BUY NEW TV IN NEXT 1 YEAR
Do you intend to buy new TV in next 1 year?
(Comparison by Age & Top 3 TV Brands)
18-25 group have intention of buying new TV in next 1 year higher than others
N = 550 N = 137 N = 149 N = 109 N = 155 N = 550 N = 207 N = 100 N = 99
29
1%
0%
1%
3%
5%
16%
17%
21%
37%
0% 50% 100%
Other
TCL
Phillips
Sharp
Toshiba
Sony
Panasonic
LG
Samsung
Total
2%
0%
0%
1%
2%
16%
12%
22%
45%
0% 50% 100%
Under 18
0%
0%
1%
2%
8%
16%
17%
20%
37%
0% 50% 100%
18-25
1%
0%
1%
8%
5%
18%
21%
18%
28%
0% 50% 100%
26-30
1%
0%
1%
3%
3%
13%
18%
23%
37%
0% 50% 100%
Over 30
SAMSUNG (37%), LG (21%) AND PANASONIC (17%) ARE STILL THE TOP 3 TV
BRAND CHOICES FOR BUYING IN NEAR FUTURE
If "yes", which TV brand would you buy in next 1 year?
(Comparison by Age Group)
N = 364* N = 83 N = 112 N = 78 N = 91
*Who chose “Yes” in Q:” Do you intend to buy new TV in next 1 year?”
30
SMART TV, TV 3D AND SMART TV 3D ARE TOP 3 TYPES OF TV INTENTED TO
BUY IN NEAR FUTURE
If "yes" what type of TV would you choose?
(Comparison by Age Group)
N = 364* N = 83 N = 112 N = 78 N = 91
*Who chose “Yes” in Q:” Do you intend to buy new TV in next 1 year?”
0%
2%
6%
7%
9%
8%
17%
21%
31%
0% 50% 100%
Others
Tivi CRT
Tivi Plasma
Tivi LCD
Tivi LED
Curved TV
Smart Tivi 3D
Tivi 3D
Smart Tivi
Total
1%
2%
6%
10%
8%
13%
14%
20%
24%
0% 50% 100%
Under 18
0%
2%
5%
9%
11%
4%
19%
24%
26%
0% 50% 100%
18-25
0%
0%
6%
4%
9%
10%
15%
18%
37%
0% 50% 100%
26-30
0%
3%
5%
3%
5%
7%
20%
19%
37%
0% 50% 100%
Over 30
31
FEEL FREE TO DROP US ANY QUESTION
• Japan & Taiwan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832
32
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654
FEEL FREE TO DROP US ANY QUESTION
33

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TV Market in Thailand

  • 1. STUDY ABOUT TV MARKET IN THAILAND BY DI-MARKETING (www.di-onlinesurvey.com) Jun, 2017
  • 2. 1 SURVEY DESIGN  This survey was conducted to study about TV Market in Thailand  Methodology: Online survey  Fieldwork time: 5 days (5/06/2017 – 9/06/2017)  Sample size: N = 550  Geography: Nationwide
  • 3. 2 RESPONDENTS SELECTION Respondents of this survey had to be qualified below criteria  Gender : Both Female and Male  Usage : TV
  • 4. 3 KEY FINDINGS 1) Awareness and Usage • Samsung (91%), LG (87%), Panasonic (85%) are top 3 well-known TV brands in Thailand • Online ads (85%), See many people use the brand (69%), Sellers introduction (53%) are key channels to raise brand awareness • Samsung (38%), Panasonic (18%), LG (18%) are top most used TV brands in Thailand 2) Usage Behaviors • Overall, TV 3D (37%), TV Led (27%) and Smart TV (15%) are top 3 most used types of TV • 32 inch is the most used screen size of TV in Thailand • On average, each family spend approximately $529 for buying a TV • Good quality/ durable (74%), Affordable price (68%) and High-solution screen (55%) are top 3 reasons for choosing a TV brand • Electronic center (59%) is the key channel for buying a TV 3) Actual Satisfaction & Future Purchase Intention • 91% are satisfied with their current TV brand • 69% will prioritize to use their current brand • 68% will recommend their current TV brand to others • Samsung (37%), LG (21%) and Panasonic (17%) are still the top 3 TV brand choices for buying in near future
  • 5. 4 VIETNAM, INDONESIA AND THAILAND TV MARKET KEY FINDINGS VIETNAM (2015) INDONESIA (2016) THAILAND (2017) Most well-known brands Samsung, Sony, LG Samsung, LG, Sharp Samsung, LG, Panasonic Market leaders • Samsung (30%) • Sony (26%) • LG (15%) • LG (23%) • Sharp (18%) • Samsung (15%) • Samsung (38%) • Panasonic (18%) • LG (18%) Key brand awareness channels • TVC (74%) • Point of sales (68%) • Newspaper/ magazine ads (48%) • TVC (67%) • See at the point electronics stores (63%) • Facebook ads (53%) • Online ads (85%) • See many people use the brand (69%) • Sellers introduction (53%) Key purchase channels • Electronic center (83%) Electronic center (63%) Electronic center (59%) Top brand choice criteria • Good quality/ durable (54%) • High-solution screen (50%) • Affordable price (44%) • Good quality/ durable (52%) • Affordable price (49%) • Good warranty (32%) • Good quality/ durable (74%) • Affordable price (68%) • High-solution screen (55%) Average spending $495 $395 $529
  • 6. 5 N = 550 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 28% 20% 27% 25% Over 30 26-30 18-25 Under 18 11% 1% 5% 5% 7% 12% 14% 44% Others Factory Worker Job seeker/Retired Housewife Engineer/Doctor/Teacher Student Self-employed Office Worker 29% 1% 1% 3% 7% 59% Others Ubon Rajathanee Khon Kaen Nakhon Ratchasima Chiang Mai Bangkok 40% 60% Male Female
  • 7. 6 1) Awareness and Usage 2) Usage Behaviors 3) Actual Satisfaction & Future Purchase Intention CONTENT
  • 8. 7 16% 43% 65% 70% 77% 81% 85% 87% 91% 0% 50% 100% Other TCL Phillips Sharp Toshiba Sony Panasonic LG Samsung Total 17% 25% 56% 61% 70% 77% 85% 85% 89% 0% 50% 100% Under 18 14% 38% 58% 64% 72% 75% 82% 85% 91% 0% 50% 100% 18-25 15% 58% 72% 75% 82% 88% 88% 92% 92% 0% 50% 100% 26-30 17% 54% 74% 81% 83% 84% 86% 87% 94% 0% 50% 100% Over 30 SAMSUNG (91%), LG (87%), PANASONIC (85%) ARE TOP 3 WELL-KNOWN TV BRANDS IN THAILAND Which TV brands below are you aware of? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 N = 155
  • 9. 8 5% 23% 40% 43% 44% 48% 52% 53% 69% 85% 0% 50% 100% Others See the brand at point of sale Newspaper/magazine ads TV commercials Facebook ads Outdoor ad Friends'/relatives' recommend the brand to me Sales person introduces that brand to me I see many people user that brand Online ads (excepted Facebook ads) Total 7% 24% 36% 45% 47% 48% 58% 48% 63% 81% 0% 50% 100% Under 18 5% 26% 41% 46% 47% 54% 49% 47% 62% 85% 0% 50% 100% 18-25 2% 29% 39% 49% 48% 50% 53% 60% 78% 90% 0% 50% 100% 26-30 7% 16% 43% 35% 35% 41% 48% 58% 74% 86% 0% 50% 100% Over 30 How do you know these brands? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 N = 155 ONLINE ADS (85%), SEE MANY PEOPLE USE THE BRAND (69%), SELLERS INTRODUCTION (53%) ARE KEY CHANNELS TO RAISE BRAND AWARENESS
  • 10. 9 5% 23% 40% 43% 44% 48% 52% 53% 69% 85% 0% 50% 100% Others See the brand at point of sale Newspaper/magazine ads TV commercials Facebook ads Outdoor ad Friends'/relatives' recommend the brand to me Sales person introduces that brand to me I see many people user that brand Online ads (excepted Facebook ads) Total 5% 28% 41% 42% 46% 50% 48% 50% 67% 85% 0% 50% 100% Bangkok 6% 17% 38% 45% 41% 46% 56% 58% 71% 86% 0% 50% 100% Others How do you know these brands? (Comparison by Living place) N = 550 N = 326 N = 224 ONLINE ADS (85%), SEE MANY PEOPLE USE THE BRAND (69%), SELLERS INTRODUCTION (53%) ARE KEY CHANNELS TO RAISE BRAND AWARENESS Bangkok people know about TV Brand via seeing brand at the point of sale more than other cities
  • 11. 10 0% 0% 1% 4% 8% 13% 18% 18% 38% 0% 50% 100% Other TCL Phillips Sharp Toshiba Sony LG Panasonic Samsung Total 1% 0% 1% 4% 4% 7% 17% 23% 45% 0% 50% 100% Under 18 0% 1% 1% 4% 8% 16% 17% 13% 40% 0% 50% 100% 18-25 0% 0% 1% 4% 14% 10% 23% 15% 34% 0% 50% 100% 26-30 0% 0% 2% 5% 6% 16% 17% 21% 32% 0% 50% 100% Over 30 Which TV brand that you/your family currently used? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 N = 155 SAMSUNG (38%), PANASONIC (18%), LG (18%) ARE TOP MOST USED TV BRANDS IN THAILAND
  • 12. 11 1) Awareness and Usage 2) Usage Behaviors 3) Actual Satisfaction & Future Purchase Intention CONTENT
  • 13. 12 OVERALL, TV 3D (37%), TV LED (27%) AND SMART TV (15%) ARE TOP 3 MOST POPULAR TYPES OF TV IN THAILAND What is the type of your current TV? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 N = 155 2% 1% 3% 4% 4% 7% 15% 27% 37% 0% 50% 100% Others Curved TV Tivi LCD Tivi CRT Smart Tivi 3D Tivi Plasma Smart Tivi Tivi LED Tivi 3D Total 4% 1% 4% 7% 4% 4% 9% 23% 43% 0% 50% 100% Under 18 1% 0% 3% 4% 3% 8% 16% 27% 38% 0% 50% 100% 18-25 0% 4% 0% 2% 5% 8% 20% 33% 28% 0% 50% 100% 26-30 2% 1% 3% 2% 5% 8% 17% 26% 37% 0% 50% 100% Over 30
  • 14. 13 3% 3% 3% 0% 2% 5% 12% 28% 44% 0% 50% 100% Samsung 2% 1% 3% 4% 4% 7% 15% 27% 37% 0% 50% 100% Others Curved TV Tivi LCD Tivi CRT Smart Tivi 3D Tivi Plasma Smart Tivi Tivi LED Tivi 3D Total 2% 0% 3% 7% 1% 5% 13% 32% 37% 0% 50% 100% Panasonic 1% 0% 2% 3% 7% 11% 20% 18% 37% 0% 50% 100% LG OVERALL, TV 3D (37%), TV LED (27%) AND SMART TV (15%) ARE TOP 3 MOST POPULAR TYPES OF TV IN THAILAND What is the type of your current TV? (Comparison by Top 3 TV Brands) N = 550 N = 207 N = 100 N = 99 LG Users use TV Plasma and Smart TV 3D types more than Samsung and Panasonic Users
  • 15. 14 12% 15% 16% 4% 35% 9% 9% 0% 50% 100% Over 42 inch 42 inch 40 inch 39 inch 32 inch 29 inch Under 29 inch Total 5% 10% 18% 6% 36% 12% 12% 0% 50% 100% Under 18 9% 15% 16% 5% 41% 9% 5% 0% 50% 100% 18-25 19% 18% 16% 3% 30% 5% 9% 0% 50% 100% 26-30 17% 15% 13% 4% 32% 8% 10% 0% 50% 100% Over 30 32 INCH IS THE MOST USED SCREEN SIZE OF TV IN THAILAND What's the screen size of that TV? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 Above 25 year-old group use over 42 inch screen size TV more than the younger group N = 155
  • 16. 15 12% 15% 16% 4% 35% 9% 9% 0% 50% 100% Over 42 inch 42 inch 40 inch 39 inch 32 inch 29 inch Under 29 inch Total 13% 13% 17% 4% 37% 9% 9% 0% 50% 100% Samsung 6% 14% 17% 3% 32% 12% 16% 0% 50% 100% Panasonic 14% 20% 13% 3% 38% 8% 3% 0% 50% 100% LG 32 INCH IS THE MOST USED SCREEN SIZE OF TV IN THAILAND What's the screen size of that TV? (Comparison by Top 3 TV Brands) N = 550 N = 207 N = 100 N = 99
  • 17. 16 5% 2% 5% 8% 6% 10% 4% 13% 10% 12% 20% 15% 20% 26% 21% 30% 29% 34% 28% 28% 26% 37% 19% 17% 27% 8% 12% 8% 8% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 Under $250 $250 - $350 $351 - $500 $501 - $750 $751 - $1000 $1001 - $1500 $1501 - $2500 Over $2500 ON AVERAGE, EACH FAMILY SPEND APPROXIMATELY $529 FOR BUYING A TV How much did you/your family spend for buying that TV? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 N = 155 $529 $445 $537 $597 $547 Weighted Average Cost
  • 18. 17 5% 7% 3% 6% 10% 9% 6% 11% 20% 16% 15% 25% 30% 30% 32% 23% 26% 29% 32% 26% 8% 7% 11% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Samsung Panasonic LG Under $250 $250 - $350 $351 - $500 $501 - $750 $751 - $1000 $1001 - $1500 $1501 - $2500 Over $2500 How much did you/your family spend for buying that TV? (Comparison by Top 3 TV Brands) Weighted Average Cost $529 $533 $463 $564 N = 550 N = 207 N = 100 N = 99 ON AVERAGE, EACH FAMILY SPEND APPROXIMATELY $529 FOR BUYING A TV Panasonic have the most competitive price among top 3 used TV brands
  • 19. 18 1% 1% 2% 5% 6% 3% 10% 11% 8% 20% 22% 17% 30% 31% 28% 26% 23% 29% 8% 5% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Bangkok Others Under $250 $250 - $350 $351 - $500 $501 - $750 $751 - $1000 $1001 - $1500 $1501 - $2500 Over $2500 How much did you/your family spend for buying that TV? (Comparison by Living place ) Weighted Average Cost $529 $551 $496 N = 550 N = 326 N = 224 ON AVERAGE, EACH FAMILY SPEND APPROXIMATELY $529 FOR BUYING A TV Bangkok spend money on TV more than other cities
  • 20. 19 7% 8% 9% 11% 15% 20% 22% 24% 29% 31% 37% 43% 47% 55% 68% 74% 0% 50% 100% Others Anti dazzle Allow 3D screen Sale person's recommendations Japanese brand Good service Friends/ Relatives reccomendations Support smart hub (internet,..) Good warranty Frequent promotions/ discounts Energy saving Support HD solution Beautiful design High- solution screen Affordable price Good quality/durable Total 8% 9% 10% 13% 10% 24% 20% 25% 32% 31% 42% 42% 49% 60% 67% 74% 0% 50% 100% Under 18 5% 9% 10% 15% 22% 23% 26% 22% 30% 33% 36% 44% 51% 54% 62% 79% 0% 50% 100% 18-25 6% 9% 10% 12% 16% 20% 22% 28% 29% 32% 36% 41% 48% 51% 71% 71% 0% 50% 100% 26-30 8% 3% 8% 6% 10% 14% 19% 21% 26% 27% 34% 43% 39% 53% 72% 70% 0% 50% 100% Over 30 GOOD QUALITY/ DURABLE (74%), AFFORDABLE PRICE (68%) AND HIGH- SOLUTION SCREEN (55%) ARE TOP 3 REASONS FOR CHOOSING A TV BRAND Why do you choose your current TV brand? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 N = 155
  • 21. 20 7% 8% 9% 11% 15% 20% 22% 24% 29% 31% 37% 43% 47% 55% 68% 74% 0% 50% 100% Others Anti dazzle Allow 3D screen Sale person's recommendations Japanese brand Good service Friends/ Relatives reccomendations Support smart hub (internet,..) Good warranty Frequent promotions/ discounts Energy saving Support HD solution Beautiful design High- solution screen Affordable price Good quality/durable Total 5% 7% 10% 12% 8% 21% 22% 26% 28% 33% 38% 46% 53% 61% 67% 71% 0% 50% 100% Samsung 8% 12% 9% 13% 17% 25% 18% 22% 30% 28% 41% 38% 45% 52% 73% 76% 0% 50% 100% Panasonic 9% 8% 10% 7% 13% 19% 23% 22% 34% 32% 37% 49% 48% 56% 73% 72% 0% 50% 100% LG Why do you choose your current TV brand? (Comparison by Top 3 TV Brands) GOOD QUALITY/ DURABLE (74%), AFFORDABLE PRICE (68%) AND HIGH- SOLUTION SCREEN (55%) ARE TOP 3 REASONS FOR CHOOSING A TV BRAND N = 550 N = 207 N = 100 N = 99
  • 22. 21 7% 8% 9% 11% 15% 20% 22% 24% 29% 31% 37% 43% 47% 55% 68% 74% 0% 50% 100% Others Anti dazzle Allow 3D screen Sale person's recommendations Japanese brand Good service Friends/ Relatives reccomendations Support smart hub (internet,..) Good warranty Frequent promotions/ discounts Energy saving Support HD solution Beautiful design High- solution screen Affordable price Good quality/durable Total 4% 8% 11% 13% 20% 21% 23% 26% 30% 32% 37% 47% 48% 57% 69% 77% 0% 50% 100% Bangkok 11% 8% 7% 8% 7% 19% 20% 20% 29% 28% 37% 37% 45% 51% 66% 68% 0% 50% 100% Others Why do you choose your current TV brand? (Comparison by Living place) GOOD QUALITY/ DURABLE (74%), AFFORDABLE PRICE (68%) AND HIGH- SOLUTION SCREEN (55%) ARE TOP 3 REASONS FOR CHOOSING A TV BRAND N = 550 N = 326 N = 224 Bangkok people care about HD Solution Support and Japanese Brand terms more than other cities
  • 23. 22 11% 1% 5% 24% 59% 0% 50% 100% Others Second hand/repairing store E-commerce sites Brand store Electronics center Total 9% 1% 4% 29% 57% 0% 50% 100% Under 18 7% 2% 8% 21% 62% 0% 50% 100% 18-25 6% 0% 6% 28% 61% 0% 50% 100% 26-30 18% 1% 5% 21% 55% 0% 50% 100% Over 30 ELECTRONIC CENTER (59%) IS THE KEY CHANNEL FOR BUYING A TV Which place do you usually buy TV? (Comparison by Age Group) N = 550 N = 137 N = 149 N = 109 N = 155
  • 24. 23 11% 1% 5% 24% 59% 0% 50% 100% Others Second hand/repairing store E-commerce sites Brand store Electronics center Total 11% 0% 4% 26% 59% 0% 50% 100% Samsung 8% 0% 5% 29% 58% 0% 50% 100% Panasonic 13% 1% 4% 22% 60% 0% 50% 100% LG ELECTRONIC CENTER (59%) IS THE KEY CHANNEL FOR BUYING A TV Which place do you usually buy TV? (Comparison by Top 3 TV Brands) N = 550 N = 207 N = 100 N = 99 Thai People don’t have a habit of buying TV at the second hand/ repairing store
  • 25. 24 1) Awareness and Usage 2) Usage Behaviors 3) Actual Satisfaction & Future Purchase Intention CONTENT
  • 26. 25 9% 8% 9% 8% 61% 62% 66% 62% 30% 29% 25% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Samsung Panasonic LG Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied 9% 13% 10% 6% 7% 61% 59% 59% 68% 59% 30% 27% 31% 27% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied 91% ARE SATISFIED WITH THEIR CURRENT TV BRAND (4.20 SCORE OUT OF 5) Overall, how do you feel with your current TV brand? (Comparison by Age & Top 3 TV Brands) Weighted Average Score Weighted Average Score 4.20 4.12 4.21 4.21 4.20 4.21 4.164.25 N = 550 N = 137 N = 149 N = 109 N = 155 N = 550 N = 207 N = 100 4.19 N = 99
  • 27. 26 31% 28% 33% 35% 53% 57% 47% 48% 16% 14% 20% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Samsung Panasonic LG I will use this brand only I will prioritize to use this brand I will switch to other brand 31% 34% 29% 29% 34% 53% 49% 52% 58% 54% 16% 18% 19% 13% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 I will use this brand only I will prioritize to use this brand I will switch to other brand 69% WILL PRIORITIZE TO USE THEIR CURRENT BRAND (1.84 SCORE OUT OF 3) What is your usage intention towards your current TV brand? (Comparison by Age & Top 3 TV Brands) Weighted Average Score Weighted Average Score 1.84 1.84 1.91 1.83 1.84 1.86 1.871.79 N = 550 N = 137 N = 149 N = 109 N = 155 N = 550 N = 207 N = 100 N = 99 1.81
  • 28. 27 30% 32% 25% 33% 45% 43% 54% 41% 23% 23% 20% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Samsung Panasonic LG I will recommend definitely I will recommend Either recommend or not I will not recommend I will not recommend definitely 30% 40% 27% 25% 28% 45% 37% 49% 50% 43% 23% 20% 22% 25% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 I will recommend definitely I will recommend Either recommend or not I will not recommend I will not recommend definitely What's your ability to recommend your current brand to others? (Comparison by Age & Top 3 TV Brands) Weighted Average Score Weighted Average Score 3.89 3.73 3.91 4.00 3.89 3.87 3.923.92 N = 550 N = 137 N = 149 N = 109 N = 155 68% WILL RECOMMEND THEIR CURRENT TV BRAND TO OTHERS (3.89 SCORE OUT OF 5) N = 550 N = 207 N = 100 N = 99 3.92
  • 29. 28 34% 35% 40% 33% 66% 65% 60% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Samsung Panasonic LG Yes No 34% 39% 25% 28% 41% 66% 61% 75% 72% 59% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18-25 26-30 Over 30 Yes No 66% INTEND TO BUY NEW TV IN NEXT 1 YEAR Do you intend to buy new TV in next 1 year? (Comparison by Age & Top 3 TV Brands) 18-25 group have intention of buying new TV in next 1 year higher than others N = 550 N = 137 N = 149 N = 109 N = 155 N = 550 N = 207 N = 100 N = 99
  • 30. 29 1% 0% 1% 3% 5% 16% 17% 21% 37% 0% 50% 100% Other TCL Phillips Sharp Toshiba Sony Panasonic LG Samsung Total 2% 0% 0% 1% 2% 16% 12% 22% 45% 0% 50% 100% Under 18 0% 0% 1% 2% 8% 16% 17% 20% 37% 0% 50% 100% 18-25 1% 0% 1% 8% 5% 18% 21% 18% 28% 0% 50% 100% 26-30 1% 0% 1% 3% 3% 13% 18% 23% 37% 0% 50% 100% Over 30 SAMSUNG (37%), LG (21%) AND PANASONIC (17%) ARE STILL THE TOP 3 TV BRAND CHOICES FOR BUYING IN NEAR FUTURE If "yes", which TV brand would you buy in next 1 year? (Comparison by Age Group) N = 364* N = 83 N = 112 N = 78 N = 91 *Who chose “Yes” in Q:” Do you intend to buy new TV in next 1 year?”
  • 31. 30 SMART TV, TV 3D AND SMART TV 3D ARE TOP 3 TYPES OF TV INTENTED TO BUY IN NEAR FUTURE If "yes" what type of TV would you choose? (Comparison by Age Group) N = 364* N = 83 N = 112 N = 78 N = 91 *Who chose “Yes” in Q:” Do you intend to buy new TV in next 1 year?” 0% 2% 6% 7% 9% 8% 17% 21% 31% 0% 50% 100% Others Tivi CRT Tivi Plasma Tivi LCD Tivi LED Curved TV Smart Tivi 3D Tivi 3D Smart Tivi Total 1% 2% 6% 10% 8% 13% 14% 20% 24% 0% 50% 100% Under 18 0% 2% 5% 9% 11% 4% 19% 24% 26% 0% 50% 100% 18-25 0% 0% 6% 4% 9% 10% 15% 18% 37% 0% 50% 100% 26-30 0% 3% 5% 3% 5% 7% 20% 19% 37% 0% 50% 100% Over 30
  • 32. 31 FEEL FREE TO DROP US ANY QUESTION • Japan & Taiwan o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager) o Email: sariya.a@di-mktg.com o Contact number: +66 876 724 832
  • 33. 32 • Indonesia o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +65 822 1345 2555 | +62 21 3005 3541 • India o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654 FEEL FREE TO DROP US ANY QUESTION
  • 34. 33