95% often look for information on the fan page of the brand on social network before buying a product Find more at: https://www.di-onlinesurvey.com

1. STUDY ABOUT SOCIAL NETWORK SITE
USAGE IN VIETNAM
BY DI-MARKETING (www.di-onlinesurvey.com)
Jun, 2017

2. 1
SURVEY DESIGN
 This survey was conducted to study about Social Network Site Usage in
Vietnam
 Methodology: Online survey
 Fieldwork time: 5 days (16/06/2017 – 23/06/2017)
 Sample size: N = 1800
 Geography: Nationwide

3. 2
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
 Age : All age
 Gender : Female and Male
 Usage : Social Network Site

4. 3
KEY FINDINGS
1) Social Network Usage
• Facebook, Youtube and Zalo are top 3 used social network sites in Vietnam
• Facebook is the most often used social network site (90%)
2) Usage Behaviors
• 85% use smartphone to access social network site
• On average, internet users spend around 2 hours per day on social network site
• 53% will access social network site whenever there is free time
• Movie (69%), Music (65%) and Celebrity (46%) are top 3 most cared areas on social network
• Communicate with friends, Listen to music/ watch video and Update friend/ relative’s news are things often done
on social network
3) Perception of advertisement on Social Network
• 88% often see advertisement on social network
• Overall, people stay normal to clip/ advertised image on social network
• 95% often look for information on the fan page of the brand on social network before buying a product
• Product review on both fan page and other website/ fan page are the key factors considered most
4) Doing business on Social Network
• 20% are doing business on social network
• Among those who are doing business on social network site, 92% consider it as a part-time job
5) Perception of showing personal opinion on Social Network
• 31% don’t participate in argument on social network but will protest again which idea is different
• 26% will participate in a charity/ social activities when there is a call to action on social network
• Personal feeling, Travelling picture and Family picture are top 3 most shared things on social network site

5. 4
N = 1800
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
10%
14%
42%
34%
Over 30
26-30
18-25
Under 18
50%
50%
Female
Male
48%
2%
2%
4%
16%
27%
Other
Hai Phong
Can Tho
Da Nang
Ha Noi
Ho Chi Minh
7%
2%
3%
4%
5%
5%
16%
57%
Others
Housewife
Job seeker/Retired
Factory Worker
Engineer/Doctor/Teacher
Self-employed
Office Worker
Student

6. 5
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

7. 6
FACEBOOK, YOUTUBE AND ZALO ARE TOP 3 USED SOCIAL NETWORK SITE IN
VIETNAM
Which of the following social network site are you using?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249
Instagram is more popular in under 25 group than above 25 year-old group
While Twitter is more popular in above 18 group
7%
2%
4%
4%
4%
5%
5%
19%
30%
41%
49%
74%
82%
99%
0% 50% 100%
Other
Reddit
LinkedIn
Tumblr
Flickr
Weibo
Pinterest
Twitter
Zingme
G +
Instagram
Zalo
Youtube
Facebook
Total
8%
1%
1%
2%
0%
4%
3%
12%
29%
38%
51%
54%
81%
99%
0% 50% 100%
Under 18
6%
2%
5%
6%
5%
6%
7%
23%
31%
48%
53%
82%
84%
99%
0% 50% 100%
18-25
4%
1%
5%
3%
7%
3%
4%
24%
29%
32%
40%
88%
78%
100%
0% 50% 100%
26-30
8%
2%
4%
2%
6%
3%
5%
20%
26%
36%
32%
87%
79%
99%
0% 50% 100%
Over 30
N = 188

8. 7
Which of the following social network site are you using?
(Comparison by Gender Group)
N = 1800 N = 900
Female uses Instagram more than male
While G+ is more popular in Male than Female
N = 900
7%
2%
4%
4%
4%
5%
5%
19%
30%
41%
49%
74%
82%
99%
0% 20% 40% 60% 80% 100%
Other
Reddit
LinkedIn
Tumblr
Flickr
Weibo
Pinterest
Twitter
Zingme
G +
Instagram
Zalo
Youtube
Facebook
Total
6%
2%
3%
5%
4%
2%
4%
18%
30%
44%
43%
72%
82%
99%
0% 20% 40% 60% 80% 100%
Male
7%
1%
4%
3%
3%
7%
7%
20%
30%
38%
54%
76%
82%
99%
0% 20% 40% 60% 80% 100%
Female
FACEBOOK, YOUTUBE AND ZALO ARE TOP 3 USED SOCIAL NETWORK SITE IN
VIETNAM

9. 8
FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (90%)
Which social network do you use most often?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249 N = 188
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
3%
5%
90%
0% 50% 100%
Other
LinkedIn
Reddit
Tumblr
Flickr
Twitter
Pinterest
Zingme
Weibo
G +
Instagram
Zalo
Youtube
Facebook
Total
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
7%
90%
0% 50% 100%
Under 18
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
4%
5%
89%
0% 50% 100%
18-25
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
4%
4%
91%
0% 50% 100%
26-30
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
0%
7%
2%
91%
0% 50% 100%
Over 30

10. 9
Which social network do you use most often?
(Comparison by Gender Group)
N = 1800 N = 900 N = 900
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
3%
5%
90%
0% 20% 40% 60% 80% 100%
Other
LinkedIn
Reddit
Tumblr
Flickr
Twitter
Pinterest
Zingme
Weibo
G +
Instagram
Zalo
Youtube
Facebook
Total
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
3%
7%
89%
0% 20% 40% 60% 80% 100%
Male
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
4%
3%
91%
0% 20% 40% 60% 80% 100%
Female
FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (90%)

11. 10
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

12. 11
3%
9%
30%
43%
85%
0% 50% 100%
Other
Tablet
PC
Laptop / Notebook
Smartphone
Total
5%
6%
28%
33%
77%
0% 50% 100%
Under 18
1%
7%
28%
53%
87%
0% 50% 100%
18-25
1%
16%
34%
44%
94%
0% 50% 100%
26-30
3%
16%
35%
38%
90%
0% 50% 100%
Over 30
85% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE
Which device do you use for accessing the social network?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249 N = 188
18-30 year-old group use Laptop/ Notebook to access Social Network more than other groups

13. 12
N = 1800 N = 900 N = 900
3%
9%
30%
43%
85%
0% 20% 40% 60% 80% 100%
Other
Tablet
PC
Laptop / Notebook
Smartphone
Total
2%
9%
38%
42%
85%
0% 20% 40% 60% 80% 100%
Male
4%
8%
22%
44%
84%
0% 20% 40% 60% 80% 100%
Female
Male use PC to access Social Network Site more than Female
85% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE
Which device do you use for accessing the social network?
(Comparison by gender)

14. 13
ON AVERAGE, INTERNET USERS SPEND 2 HOURS PER DAY ON SOCIAL
NETWORK SITE
How long do you usually spend on social network?
(Comparison by Age Group & Gender Group)
Female spend more time on Social Network Site than Male
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900
34% 30%
37% 35% 32%
21%
19%
22%
22%
20%
22%
19%
22% 24%
29%
18%
21%
15% 17% 16%
6%
11%
4% 2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
About 30 minutes
From 30 minutes - 1
hour
From 1 - 2 hours
From 2 - 3 hours
Over 3 hours
34% 31%
37%
21%
20%
22%
22%
22%
21%
18%
20%
15%
6% 7% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
About 30 minutes
From 30 minutes - 1
hour
From 1 - 2 hours
From 2 - 3 hours
Over 3 hours
Weighted
Average
Time
Weighted
Average
Time
2.03 hr 1.88 hr 2.13 hr 2.09 hr 2.03 hr 2.03 hr 1.94 hr 2.12 hr

15. 14
53% WILL ACCESS SOCIAL NETWORK SITE WHENEVER THERE IS FREE TIME
When do you usually use social network?
(Comparison by Age Group & Gender Group)
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900
1% 1% 1% 3%5%
2%
5%
8% 6%
15%
13%
15%
18% 16%
27%
31%
26%
24%
16%
53% 54% 53% 50%
59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Whenever there is
free time
During rest time at
home
In the evening, after
work / study
Between break time,
lunch break
During school hours,
working hours
1% 1%
5% 5% 4%
15% 17%
13%
27%
30%
23%
53%
48%
59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Whenever there is
free time
During rest time at
home
In the evening, after
work / study
Between break time,
lunch break
During school hours,
working hours

16. 15
MOVIE (69%), MUSIC (65%) AND CELEBRITY (46%) ARE TOP 3 MOST CARED
TOPICS ON SOCIAL NETWORK
What field do you usually care on social network?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249
The older they are, the more they’re interested in local/ country news
N = 188
12%
29%
30%
31%
32%
35%
35%
38%
39%
40%
41%
42%
45%
46%
65%
69%
0% 50% 100%
Other
Famous brands / Popular companies
Lovely animals
Comics / Novels
International news
Cooking
Employment / Career Orientation
Education
Beauty (Skin Care, Hair Care, ...)
Local/ Country news
Life skills guide
Fashion
Game
Celebrity
Music
Movie
Total
14%
23%
29%
33%
22%
29%
24%
38%
34%
24%
33%
39%
46%
55%
74%
68%
0% 50% 100%
Under 18
10%
31%
32%
33%
32%
36%
45%
36%
39%
42%
43%
41%
49%
44%
66%
72%
0% 50% 100%
18-25
7%
31%
26%
24%
42%
41%
35%
36%
47%
53%
43%
47%
38%
33%
48%
67%
0% 50% 100%
26-30
12%
37%
29%
26%
54%
45%
39%
49%
45%
70%
54%
47%
39%
40%
52%
60%
0% 50% 100%
Over 30

17. 16
What field do you usually care on social network?
(Comparison by Gender Group)
N = 1800 N = 900
Male care about Game more than Female
While Female care about Fashion, Beauty, Cooking more than Male
N = 900
12%
29%
30%
31%
32%
35%
35%
38%
39%
40%
41%
42%
45%
46%
65%
69%
0% 20% 40% 60% 80% 100%
Other
Famous brands / Popular companies
Lovely animals
Comics / Novels
International news
Cooking
Employment / Career Orientation
Education
Beauty (Skin Care, Hair Care, ...)
Local/ Country news
Life skills guide
Fashion
Game
Celebrity
Music
Movie
Total
13%
28%
27%
28%
37%
20%
34%
35%
14%
41%
38%
23%
60%
39%
63%
67%
0% 20% 40% 60% 80% 100%
Male
10%
30%
33%
35%
28%
51%
37%
41%
64%
40%
43%
60%
30%
52%
67%
71%
0% 20% 40% 60% 80% 100%
Female
MOVIE (69%), MUSIC (65%) AND CELEBRITY (46%) ARE TOP 3 MOST CARED
TOPICS ON SOCIAL NETWORK

18. 17
COMMUNICATING WITH FRIENDS, LISTEN TO MUSIC/ WATCH VIDEO & UPDATE
FRIEND/ RELATIVE’S NEWS ARE THINGS OFTEN DONE ON SOCIAL NETWORK
What do you often do on social network?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249
Over 30 group usually update the social news more than other younger groups
While under 18 group follow celebrity posts/ activities more than other older groups
N = 188
7%
9%
24%
28%
35%
39%
43%
51%
60%
61%
65%
72%
77%
0% 50% 100%
Other
Selling cosmetics / clothing/ etc.
Comment on hot topic
Buying cosmetics / clothes/ etc.
Gaming
Follow hot stories online
Follow celebrity posts / activities
Share your status / activity with your family / friends /
relatives
Follow the posts / activities of fan pages / favorite brands
Update the social news
Update friends / relatives information
Listen to music / watch video / view pictures
Communicate with friends / relatives
Total
10%
8%
18%
20%
33%
35%
51%
44%
58%
51%
58%
77%
75%
0% 50% 100%
Under 18
7%
9%
24%
27%
36%
39%
41%
52%
62%
64%
66%
74%
77%
0% 50% 100%
18-25
4%
12%
33%
37%
35%
41%
35%
54%
59%
64%
69%
62%
78%
0% 50% 100%
26-30
6%
12%
33%
41%
37%
49%
36%
63%
63%
75%
74%
65%
78%
0% 50% 100%
Over 30

19. 18
What do you often do on social network?
(Comparison by Gender Group)
N = 1800 N = 900
Male plays game on social network site more than Female
While Female follows the posts of brands, share the status and follow celebrity post/ activities more than Male
N = 900
7%
9%
24%
28%
35%
39%
43%
51%
60%
61%
65%
72%
77%
0% 50% 100%
Other
Selling cosmetics / clothing/ etc.
Comment on hot topic
Buying cosmetics / clothes/ etc.
Gaming
Follow hot stories online
Follow celebrity posts / activities
Share your status / activity with your family / friends /
relatives
Follow the posts / activities of fan pages / favorite
brands
Update the social news
Update friends / relatives information
Listen to music / watch video / view pictures
Communicate with friends / relatives
Total
7%
5%
26%
12%
40%
38%
36%
44%
53%
62%
62%
73%
74%
0% 50% 100%
Male
8%
14%
21%
43%
29%
39%
50%
57%
68%
59%
67%
72%
79%
0% 50% 100%
Female
COMMUNICATING WITH FRIENDS, LISTEN TO MUSIC/ WATCH VIDEO & UPDATE
FRIEND/ RELATIVE’S NEWS ARE THINGS OFTEN DONE ON SOCIAL NETWORK

20. 19
1% 1% 2% 2%
14%
19%
12% 12% 12%
84%
80%
86% 88% 86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Read both
news and
comment
Read news
only
Read
comment only
1% 1% 1%
14% 16% 13%
84% 83% 86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Read both
news and
comment
Read news
only
Read
comment only
84% HAVE THE HABIT OF READING BOTH NEWS AND COMMENT
ON SOCIAL NETWORK SITE
When do you usually do when you read news on the social network site?
(Comparison by Age Group & Gender Group)
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900

21. 20
42% OFTEN WRITE COMMENT ON THE NEWS
Do you often write comment on the news you read?
(Comparison by Age Group & Gender Group)
Above 25 year-old group often writes comment on the news more than younger group
While Male write comment more often than Female
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900
58%
67%
57%
46% 46%
42%
33%
43%
54% 54%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
58%
51%
65%
42%
49%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No

22. 21
83% USED TO LOG IN SOCIAL NETWORK ACCOUNT WHEN HANGING OUT
WITH FRIENDS
When hanging out with friends, do you often log in your social network account?
(Comparison by Age Group & Gender Group)
N = 1800 N = 615 N = 748 N = 188 N = 1800 N = 900 N = 900N = 249
5% 7% 4% 2% 4%
13%
14%
14%
10%
12%
48% 44% 49%
51%
48%
26% 28% 24%
24%
26%
9% 7% 9%
13% 10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very often
Regularly
Sometimes
Rarely
Never
5% 6% 4%
13% 13%
13%
48% 49%
47%
26% 23% 28%
9% 10% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Regularly
Sometimes
Rarely
Never

23. 22
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

24. 23
10%
17%
8%
6% 4%
29%
33%
28%
20%
30%
59%
46%
63%
73%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very often
Regularly
Sometimes
Rarely
Never 10% 11% 10%
29% 29% 29%
59% 58% 59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Regularly
Sometimes
Rarely
Never
88% OFTEN SEE ADVERTISEMENT ON SOCIAL NETWORK
Do you often see ads on social networks or not?
(Comparison by Age Group & Gender Group)
26-30 group very often see ads on social network more than other groups
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900

25. 24
4% 5% 3%
14%
17%
11%
62%
58%
66%
15% 14% 15%
5% 5% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very like
Like
Normal
Dislike
Very dislike
4% 4% 4% 2% 4%
14% 17% 13% 14% 9%
62%
64%
62%
57% 62%
15%
12%
15%
16%
19%
5% 3% 6%
10% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very like
Like
Normal
Dislike
Very dislike
OVERALL, PEOPLE FEEL NORMAL WITH ADVERTISED IMAGE/CLIP
ON SOCIAL NETWORK
How do you feel about clip / advertised image on social networks?
(Comparison by Age Group & Gender Group)
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900
Weighted
Average
Score
Weighted
Average
Score
3.03 2.92 3.04 3.17 3.14 3.03 2.97 3.08

26. 25
95% OFTEN LOOK FOR INFORMATION ON THE FAN PAGE OF THE BRAND ON
SOCIAL NETWORK BEFORE BUYING A PRODUCT
When you want to buy a products, do you often look for information on the fan page
of that brand on social network? (Comparison by Age Group & Gender Group)
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900
5% 6% 4% 4% 5%
95% 94% 96% 96% 95%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
5% 5% 5%
95% 95% 95%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No

27. 26
3% 6%
2% 1% 1%
7%
10%
7%
2% 3%
11%
12%
10%
11% 9%
36%
33%
37%
36% 41%
44%
39%
45%
49%
46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Comment of the
feeling about that
products on the
fanpage
Review about the
products on other
website/fanpage
Products' information
on the fanpage
Consultation from the
admin of the fanpage
Other
3% 3% 3%
7% 9% 5%
11%
12%
10%
36%
35%
37%
44% 42% 45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Comment of the
feeling about that
products on the
fanpage
Review about the
products on other
website/fanpage
Products' information
on the fanpage
Consultation from the
admin of the fanpage
Other
USAGE REVIEW OF PRODUCT ON BOTH FAN PAGE AND OTHER WEBSITE/ FAN
PAGE ARE THE KEY FACTORS CONSIDERED MOST
If you choose "Yes", which of the following factors will you consider the most?
(Comparison by Age Group & Gender Group)
N = 1712* N = 577 N = 718 N = 239 N = 178 N = 1712* N = 853 N = 859
*Who chose “Yes” in Q:” When you want to buy a products, do you often look for
information on the fan page of that brand on social network?”

28. 27
6%
11%
4% 3% 2%
21%
31%
19%
8%
15%
53%
49%
55%
53%
51%
14%
6%
15%
22%
23%
6%
3%
6%
14%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Very often
Regularly
Sometimes
Rarely
Never
6% 8% 4%
21%
24%
18%
53%
52%
53%
14%
11%
16%
6% 5% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Very often
Regularly
Sometimes
Rarely
Never
73% USED TO BUY GOODS VIA SOCIAL NETWORK
How often do you buy goods through a social network (fan page)?
(Comparison by Age Group & Gender Group)
Under 18 group less buy goods on social network than other older groups
While Female buy more often than Male
N = 1800 N = 748 N = 188 N = 1800 N = 900 N = 900N = 615 N = 249

29. 28
CLOTHES, FOOTWEAR AND BACKPACK/ BAG ARE TOP 3 THINGS BOUGHT
MOST OFTEN THROUGH SOCIAL NETWORK
If yes, what items do you usually buy through social networks?
(Comparison by Age Group)
N = 1308* N = 356 N = 574 N = 222 N = 156
12%
0%
7%
10%
15%
17%
17%
32%
32%
33%
44%
55%
71%
0% 50% 100%
Other
I do not buy goods on social networks
Refrigeration (refrigerator, air conditioner)
Drugs / Functional foods
Food / Drink (Regional specialties)
Stationery (Notebook / Pen, etc.)
Household electrical appliances (fans, rice cookers,
washing machines, ..)
Cosmetic
Jewelry / Accessories
Phone / Computer / Music player
Backpack / Bag
Footwear
Clothes
Total
14%
0%
3%
3%
9%
20%
5%
22%
31%
32%
48%
52%
71%
0% 50% 100%
Under 18
11%
0%
8%
9%
13%
14%
16%
34%
34%
35%
47%
59%
71%
0% 50% 100%
18-25
9%
0%
8%
15%
20%
18%
29%
40%
32%
31%
35%
50%
72%
0% 50% 100%
26-30
17%
0%
12%
22%
28%
16%
35%
36%
29%
35%
40%
54%
71%
0% 50% 100%
Over 30
*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods
through a social network (fan page) or not?”

30. 29
If yes, what items do you usually buy through social networks?
(Comparison by Gender Group)
N = 1308* N = 614
Male often buy Phone/ Computer/ Music Player while Female often buy Cosmetic
N = 694
12%
0%
7%
10%
15%
17%
17%
32%
32%
33%
44%
55%
71%
0% 50% 100%
Other
I do not buy goods on social networks
Refrigeration (refrigerator, air conditioner)
Drugs / Functional foods
Food / Drink (Regional specialties)
Stationery (Notebook / Pen, etc.)
Household electrical appliances (fans, rice cookers, washing
machines, ..)
Cosmetic
Jewelry / Accessories
Phone / Computer / Music player
Backpack / Bag
Footwear
Clothes
Total
14%
0%
8%
8%
14%
14%
17%
11%
28%
51%
37%
54%
64%
0% 50% 100%
Male
11%
0%
6%
11%
16%
19%
18%
50%
36%
18%
51%
56%
78%
0% 50% 100%
Female
CLOTHES, FOOTWEAR AND BACKPACK/ BAG ARE TOP 3 THINGS BOUGHT
MOST OFTEN THROUGH SOCIAL NETWORK
*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods
through a social network (fan page) or not?”

31. 30
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

32. 31
80%
86%
80%
67%
78%
20%
14%
20%
33%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
80% 83%
77%
20% 17%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
20% ARE DOING BUSINESS ON SOCIAL NETWORK SITE
Are you selling / doing business on social networks?
(Comparison by Age Group & Gender Group)
26-30 group are doing business on social network more than other groups
N = 1800 N = 188 N = 1800 N = 900 N = 900N = 615 N = 249N = 748

33. 32
8% 5%
9%
12%
2%
92% 95%
91%
88%
98%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
This is my
part-time job
to earn extra
income
This is my full
time job / main
income
8% 7% 8%
92% 93% 92%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
This is my
part-time job
to earn extra
income
This is my full
time job / main
income
AMONG THOSE WHO ARE DOING BUSINESS ON SOCIAL NETWORK,
92% CONSIDER IT AS A PART-TIME JOB
If yes, which statement below best describes the characteristics of your current business?
(Comparison by Age Group & Gender Group)
N = 361* N = 86 N = 150 N = 83 N = 42 N = 361* N = 156 N = 205
*Who chose “Yes” in Q:” Are you selling / making business on social
networks?”

34. 33
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

35. 34
31% DON’T PARTICIPATE IN ARGUMENT ON SOCIAL NETWORK
BUT WILL PROTEST AGAIN WHICH IDEA IS DIFFERENT
When seeing an argument on social network, what do you often do?
(Comparison by Age Group)
2%
7%
10%
22%
28%
31%
0% 50% 100%
Participate in by
supporting the majority
I don't care
Just view and leave
Participate in by giving my
own idea
Not participate in, just
view for fun
Not participate in, but will
protest again idea which is
different from mine
Total
1%
12%
11%
21%
22%
33%
0% 50% 100%
Under 18
2%
5%
11%
20%
31%
30%
0% 50% 100%
18-25
2%
3%
7%
27%
26%
34%
0% 50% 100%
26-30
3%
5%
5%
20%
38%
29%
0% 50% 100%
Over 30
N = 1800 N = 615 N = 748 N = 249 N = 188

36. 35
When seeing an argument on social network, what do you often do?
(Comparison by Gender Group)
Male will participate in an argument on social network by giving their own idea than Female
2%
7%
10%
22%
28%
31%
0% 50% 100%
Participate in by supporting the
majority
I don't care
Just view and leave
Participate in by giving my own idea
Not participate in, just view for fun
Not participate in, but will protest
again idea which is different from mine
Total
3%
7%
10%
27%
24%
30%
0% 50% 100%
Male
1%
7%
10%
17%
32%
33%
0% 50% 100%
Female
N = 1800 N = 900 N = 900
31% DON’T PARTICIPATE IN ARGUMENT ON SOCIAL NETWORK
BUT WILL PROTEST AGAIN WHICH IDEA IS DIFFERENT

37. 36
4% 5% 4% 2% 1%
7% 8% 7%
5% 7%
64%
66%
63%
61%
64%
15%
12%
16%
19%
14%
11% 9% 11% 13% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Definitely participate
Will participate
May or may not
participate
Will not participate
Definitely will not
participate
4% 5% 3%
7% 6% 8%
64%
60%
68%
15%
17%
13%
11% 13%
8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Definitely participate
Will participate
May or may not
participate
Will not participate
Definitely will not
participate
1/4 WILL PARTICIPATE IN A CHARITY/ SOCIAL ACTIVITIES
WHEN THERE IS A CALL TO ACTION ON SOCIAL NETWORK
When there is a call to action on social network for participating in an event/charity/social
activities, etc. will you take part in? (Comparison by Age Group & Gender Group)
Male participate in charity/ social activities than Female
N = 1800 N = 615 N = 748 N = 188 N = 1800 N = 900 N = 900N = 249

38. 37
44% FEEL SYMPATHETIC AND WANT TO HELP PEOPLE
IN THE HUMANITY STORY ON SOCIAL NETWORK
What do you feel about humanity story on social network?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249 N = 188
0%
2%
7%
7%
11%
28%
44%
0% 50% 100%
They don't deserve my
sympathy
I don't care
Normal, just read for fun
Untrustworthy
Curious and want to
know more
Sympathetic
Sympathetic and want to
help
Total
0%
2%
7%
5%
11%
25%
49%
0% 50% 100%
Under 18
0%
2%
8%
9%
11%
28%
42%
0% 50% 100%
18-25
1%
1%
5%
8%
12%
31%
43%
0% 50% 100%
26-30
1%
2%
6%
9%
7%
35%
40%
0% 50% 100%
Over 30

39. 38
6%
12%
3% 0% 3%
14%
20%
12%
12% 9%
51%
48%
54%
47% 52%
18%
12%
18%
22%
26%
12%
8%
12%
18%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Totally support
Support
Normal
Not support
Absolutely not
support
6% 6% 6%
14%
11%
17%
51%
45%
57%
18%
22%
13%
12%
16%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Totally support
Support
Normal
Not support
Absolutely not
support
30% SUPPORT FOR THE IDEA OF FINDING BOYFRIEND/GIRLFRIEND
ON SOCIAL NETWORK
Do you support the idea of finding boyfriend/girlfriend through social network?
(Comparison by Age Group & Gender Group)
Under 18 disagree with the idea of boyfriend/girlfriend on social network more than other older groups
while over 25 group supports for this idea more than other groups.
Male support this idea more than Female
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900 N = 900

40. 39
59% DO NOT WANT TO PUBLIC THEIR IN-LOVED RELATIONSHIP STATUS
ON SOCIAL NETWORK SITE
In your opinion, whether we should public our in-loved relationship status on social network or not?
(Comparison by Age Group & Gender Group)
Male would like to public their relationship on social network more than Female
N = 1800 N = 615 N = 748 N = 249 N = 188 N = 1800 N = 900
59%
66%
58%
51%
57%
41%
34%
42%
49%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Yes No
59%
54%
65%
41%
46%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes No
N = 900

41. 40
What do you usually share on social network?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249 N = 188
9%
15%
22%
30%
33%
34%
39%
46%
53%
54%
0% 50% 100%
Other
I rarely / never share my personal information /
feelings on social networks
My daily work
Share photos / information of a favorite brand
Share my favorite slogan/ quotes
Share news / activities / hot trends on social
networks
Share good books / songs / movies / stories
Share personal / family pictures
Share travelling picture
Personal feelings
Total
13%
20%
13%
26%
24%
34%
36%
40%
45%
49%
0% 50% 100%
Under 18
8%
16%
25%
29%
33%
31%
37%
47%
54%
56%
0% 50% 100%
18-25
6%
8%
31%
37%
44%
36%
43%
52%
60%
58%
0% 50% 100%
26-30
6%
9%
24%
43%
45%
43%
47%
51%
59%
54%
0% 50% 100%
Over 30
PERSONAL FEELING, TRAVELLING PICTURE & FAMILY PICTURE ARE TOP 3
MOST SHARED THINGS ON SOCIAL NETWORK

42. 41
What do you usually share on social network?
(Comparison by Gender Group)
N = 1800 N = 900
Female usually share photos and information of their favorite brands more than Male
N = 900
9%
15%
22%
30%
33%
34%
39%
46%
53%
54%
0% 50% 100%
Other
I rarely / never share my personal information
/ feelings on social networks
My daily work
Share photos / information of a favorite brand
Share my favorite slogan/ quotes
Share news / activities / hot trends on social
networks
Share good books / songs / movies / stories
Share personal / family pictures
Share travelling picture
Personal feelings
Total
9%
18%
22%
25%
28%
37%
33%
41%
46%
53%
0% 50% 100%
Male
9%
12%
21%
35%
37%
31%
44%
50%
59%
55%
0% 50% 100%
Female
PERSONAL FEELING, TRAVELLING PICTURE & FAMILY PICTURE ARE TOP 3
MOST SHARED THINGS ON SOCIAL NETWORK

43. 42
DAD/ MOM, TEACHER AND SUPERVISOR ARE TOP 3 PEOPLE SHOULDN’T ADD
FRIEND ON SOCIAL NETWORK
In your opinion, who shouldn't add friend on social network?
(Comparison by Age Group)
N = 1800 N = 615 N = 748 N = 249 N = 188
49%
4%
6%
12%
29%
30%
32%
0% 50% 100%
Other
Lover
Colleague
Brother/sister
My suppervisor
Teacher
Dad/mom
Total
55%
3%
3%
14%
15%
35%
36%
0% 50% 100%
Under 18
48%
3%
8%
13%
28%
29%
34%
0% 50% 100%
18-25
41%
6%
10%
8%
45%
24%
24%
0% 50% 100%
26-30
47%
8%
7%
6%
52%
23%
19%
0% 50% 100%
Over 30

44. 43
According to you, who shouldn't add friend on social networks ?
(Comparison by Gender Group)
N = 1800 N = 900 N = 900
49%
4%
6%
12%
29%
30%
32%
0% 20% 40% 60% 80% 100%
Other
Lover
Colleague
Brother/sister
My suppervisor
Teacher
Dad/mom
Total
49%
4%
5%
13%
26%
30%
34%
0% 20% 40% 60% 80% 100%
Male
50%
5%
7%
11%
31%
30%
30%
0% 20% 40% 60% 80% 100%
Female
DAD/ MOM, TEACHER AND SUPERVISOR ARE TOP 3 PEOPLE SHOULDN’T ADD
FRIEND ON SOCIAL NETWORK

45. 44
FEEL FREE TO DROP US ANY QUESTION
• Japan & Taiwan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832

46. 45
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654
FEEL FREE TO DROP US ANY QUESTION

47. 46