The study surveyed 1,800 Thai social media users over 5 days in July 2017 to understand social network usage in Thailand. It found that Facebook, YouTube and Instagram were the top 3 social networks used. Most respondents accessed social media via smartphones and spent an average of 2.34 hours per day on social networks. The top topics of interest were cooking, fashion and movies. The majority saw advertisements on social media and many purchased products they discovered through brand pages.

1. STUDY ABOUT SOCIAL NETWORK SITE
USAGE IN THAILAND
BY DI-MARKETING (www.di-onlinesurvey.com)
Jul, 2017

2. 1
SURVEY DESIGN
 This survey was conducted to study about Social Network Site Usage in
Thailand
 Methodology: Online survey
 Fieldwork time: 5 days (03/07/2017 – 07/07/2017)
 Sample size: N = 1800
 Geography: Nationwide

3. 2
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
 Age : All age
 Gender : Female and Male
 Usage : Social Network Site

4. 3
KEY FINDINGS
1) Social Network Usage
• Facebook, Youtube and Instagram are top 3 used social network sites in Thailand
• Facebook is the most often used social network site (78%)
2) Usage Behaviors
• 97% use smartphone to access social network site
• On average, Internet users spend 2.34 hours per day on social network site
• 58% will access social network site whenever there is free time
• Cooking (59%), Fashion (55%) and Movie (54%) are top 3 most cared topics on social network
• Listen to music, Follow favorite brands and Communicate with friends/ relatives are activities that
Thai users often do on social network
3) Perception of advertisement on Social Network
• 95% often see advertisement on social network
• 59% feel normal about clip/ advertised image on social network (2.85 points out of 5)
• 93% often look for information on the fan page of the brand on social network before buying a product
• 74% used to buy goods via social network
• Clothes, Cosmetic and Footwear are top 3 things bought most often through social network
4) Doing business on Social Network
• 31% are doing business on social network site
• Among those who are doing business on social network, 92% consider it as a part-time job
5) Perception of showing personal opinion on Social Network
• 52% just view and leave when seeing an argument on social network
• 17% will participate in a charity/ social activities when there is a call to action on social network
• Travelling picture, News/ hot trend and Personal feeling are top 3 most shared things on social network

5. 4
VIETNAM – INDONESIA – THAILAND SOCIAL NETWORK COMPARISON
KEY FINDINGS VIETNAM INDONESIA THAILAND
Top 3 usage social
network site (SNS)
• Facebook (99%)
• Youtube (82%)
• Zalo (74%)
• Facebook (88%)
• Instagram (76%)
• Youtube (61%)
• Facebook (99%)
• Youtube (72%)
• Instagram (64%)
Use the most SNS Facebook (90%) Facebook (68%) Facebook (78%)
Device use the
most to access
SNS
85% use smartphone to
access social network site
88% use smartphone to
access social network site
97% use smartphone to
access social network site
Average time
spending on SNS
2 hours per day 1.82 hours per day 2.34 hours per day
Top 3 Interested
Topics
• Movie (69%)
• Music (65%)
• Celebrity (46%)
• Local news (47%)
• Movies (45%)
• Life skills guide (44%)
• Cooking (59%)
• Fashion (55%)
• Movie (54%)
Top shared Topics • Personal feeling
• Travelling picture
• Personal/ family
picture
• Share news/ hot trend
• Favorite quotes
• Personal/ family
pictures
• Travelling picture
• News/ hot trend
• Personal feeling
Ratio of doing
business on SNS
20% are doing business
on social network
46% are doing business
on social network site
31% are doing business
on social network site

6. 5
N = 1800
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
21%
16%
19%
40%
3%
Over 35
31-35
26-30
18-25
Under 18
41%
59%
Male
Female
49%
1%
2%
2%
6%
40%
Others
Ubon Rajathanee
Khon Kaen
Nakhon Ratchasima
Chiang Mai
Bangkok
14%
2%
5%
7%
7%
8%
23%
34%
Others
Factory Worker
Engineer/Doctor/Teacher
Self-employed
Job seeker/Retired
Housewife
Student
Office Worker

7. 6
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

8. 7
23%
1%
1%
1%
3%
3%
6%
7%
12%
29%
64%
72%
99%
0% 50% 100%
Other
Zalo
Reddit
Flickr
Weibo
Tumblr
LinkedIn
Pinterest
G +
Twitter
Instagram
Youtube
Facebook
Total
23%
1%
1%
1%
3%
3%
6%
8%
13%
37%
75%
78%
97%
0% 50% 100%
Under 25
22%
0%
1%
0%
3%
3%
5%
9%
13%
30%
64%
72%
99%
0% 50% 100%
26-30
26%
1%
0%
2%
3%
4%
7%
6%
14%
23%
58%
71%
100%
0% 50% 100%
31-35
24%
0%
1%
1%
1%
2%
5%
3%
8%
19%
49%
63%
99%
0% 50% 100%
Over 35
FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK
SITES IN THAILAND
Which of the following social network site are you using?
(Comparison by Age Group)
N = 1800 N = 778 N = 349 N = 293
Twitter is more popular in under 30 group than the older group
N = 380

9. 8
Which of the following social network site are you using?
(Comparison by Location)
N = 1800 N = 724 N = 1067
23%
1%
1%
1%
3%
3%
6%
7%
12%
29%
64%
72%
99%
0% 20% 40% 60% 80% 100%
Other
Zalo
Reddit
Flickr
Weibo
Tumblr
LinkedIn
Pinterest
G +
Twitter
Instagram
Youtube
Facebook
Total
19%
1%
1%
2%
4%
5%
5%
10%
13%
34%
68%
74%
99%
0% 20% 40% 60% 80% 100%
Bangkok
26%
1%
1%
1%
2%
2%
6%
5%
12%
26%
62%
71%
98%
0% 20% 40% 60% 80% 100%
Others
FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK
SITES IN THAILAND
Twitter is more popular in Bangkok than other cities

10. 9
FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (78%)
Which social network do you use most often?
(Comparison by Age Group)
3%
0%
0%
0%
0%
0%
0%
0%
0%
1%
3%
4%
11%
78%
0% 50% 100%
Other
Flickr
Reddit
Zalo
Zingme
G +
Tumblr
Weibo
Pinterest
LinkedIn
Twitter
Instagram
Youtube
Facebook
Total
2%
0%
0%
0%
0%
0%
0%
0%
0%
0%
5%
7%
13%
74%
0% 50% 100%
Under 25
3%
0%
0%
0%
0%
0%
0%
0%
0%
0%
2%
3%
10%
81%
0% 50% 100%
26-30
3%
0%
0%
0%
0%
0%
0%
0%
0%
1%
2%
2%
13%
78%
0% 50% 100%
31-35
5%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
2%
8%
82%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

11. 10
Which social network do you use most often?
(Comparison by Gender Location)
3%
0%
0%
0%
0%
0%
0%
0%
0%
1%
3%
4%
11%
78%
0% 20% 40% 60% 80% 100%
Other
Flickr
Reddit
Zalo
Zingme
G +
Tumblr
Weibo
Pinterest
LinkedIn
Twitter
Instagram
Youtube
Facebook
Total
2%
0%
0%
0%
0%
0%
0%
0%
0%
0%
4%
4%
10%
79%
0% 20% 40% 60% 80% 100%
Bangkok
4%
0%
0%
0%
0%
0%
0%
0%
0%
1%
2%
5%
12%
76%
0% 20% 40% 60% 80% 100%
Others
N = 1800 N = 724 N = 1067
FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (78%)

12. 11
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

13. 12
97% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE
Which device do you use for accessing the social network?
(Comparison by Age Group)
3%
15%
16%
27%
97%
0% 50% 100%
Other
Tablet
Laptop / Notebook
PC
Smartphone
Total
4%
13%
16%
22%
98%
0% 50% 100%
Under 25
1%
15%
19%
28%
98%
0% 50% 100%
26-30
2%
18%
15%
31%
97%
0% 50% 100%
31-35
3%
17%
12%
32%
93%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

14. 13
Which device do you use for accessing the social network?
(Comparison by Location)
3%
15%
16%
27%
97%
0% 20% 40% 60% 80% 100%
Other
Tablet
Laptop / Notebook
PC
Smartphone
Total
2%
18%
20%
31%
97%
0% 20% 40% 60% 80% 100%
Bangkok
4%
13%
12%
25%
96%
0% 20% 40% 60% 80% 100%
Others
N = 1800 N = 724 N = 1067
97% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE

15. 14
56% 58% 54%
14%
16%
13%
14%
13%
15%
13% 10%
14%
4% 4% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
About 30 minutes
From 30 minutes -
1 hour
From 1 - 2 hours
From 2 - 3 hours
Over 3 hours
56% 57% 57% 55% 52%
14% 12%
15%
12% 19%
14% 16%
11%
17% 12%
13% 13% 11% 12% 14%
4% 3% 4% 4% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
About 30 minutes
From 30 minutes -
1 hour
From 1 - 2 hours
From 2 - 3 hours
Over 3 hours
ON AVERAGE, INTERNET USERS SPEND 2.34 HOURS PER DAY ON SOCIAL
NETWORK SITE
How long do you usually spend on social network?
(Comparison by Age Group & Location Group)
Bangkok people spend more time on Social Network Site than other city people
N = 1800 N = 778 N = 349 N = 293 N = 380 N = 1800 N = 724 N = 1076
Weighted
Average
Time
Weighted
Average
Time
2.34 hr 2.35 hr 2.39 hr 2.32 hr 2.32 hr 2.34 hr 2.41 hr 2.30 hr

16. 15
2% 2% 2%
7% 8% 6%
8% 6%
8%
25% 25% 25%
58% 57% 58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Whenever there
is free time
During rest time
at home
In the evening,
after work / study
Between break
time, lunch break
During school
hours, working
hours2% 2% 4% 2% 2%
7% 6%
8%
7% 9%
8%
7%
9%
8% 7%
25%
26%
28%
22%
25%
58% 60%
52%
61%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Whenever there
is free time
During rest time
at home
In the evening,
after work / study
Between break
time, lunch break
During school
hours, working
hours
58% WILL ACCESS SOCIAL NETWORK SITE WHENEVER THERE IS FREE TIME
When do you usually use social network?
(Comparison by Age Group & Location Group)
N = 1800 N = 349 N = 380N = 778 N = 293 N = 1800 N = 724 N = 1076

17. 16
COOKING (59%), FASHION (55%) AND MOVIE (54%) ARE TOP 3 MOST CARED
TOPICS ON SOCIAL NETWORK
What field do you usually care on social network?
(Comparison by Age Group)
The older they are, the more they are interested in local/ country news
While under 25 care more about Education than other older groups
15%
15%
16%
17%
25%
29%
31%
32%
32%
35%
37%
46%
53%
54%
55%
59%
0% 50% 100%
Other
International news
Famous brands / Popular companies
Celebrity
Education
Employment / Career Orientation
Music
Lovely animals
Life skills guide
Comics / Novels
Game
Local/ Country news
Beauty (Skin Care, Hair Care, ...)
Movie
Fashion
Cooking
Total
13%
15%
16%
20%
32%
29%
35%
32%
29%
41%
34%
39%
58%
58%
58%
59%
0% 50% 100%
Under 25
16%
15%
18%
21%
23%
31%
34%
33%
34%
39%
38%
48%
54%
52%
62%
61%
0% 50% 100%
26-30
16%
15%
15%
14%
20%
28%
28%
33%
36%
33%
43%
49%
49%
52%
54%
59%
0% 50% 100%
31-35
18%
16%
15%
9%
18%
29%
25%
30%
34%
21%
36%
54%
45%
50%
42%
56%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

18. 17
What field do you usually care on social network?
(Comparison by Location Group)
Bangkok people care more about Lovely animals than other city people
15%
15%
16%
17%
25%
29%
31%
32%
32%
35%
37%
46%
53%
54%
55%
59%
0% 50% 100%
Other
International news
Famous brands / Popular companies
Celebrity
Education
Employment / Career Orientation
Music
Lovely animals
Life skills guide
Comics / Novels
Game
Local/ Country news
Beauty (Skin Care, Hair Care, ...)
Movie
Fashion
Cooking
Total
14%
18%
18%
19%
22%
28%
32%
38%
34%
36%
39%
46%
53%
58%
53%
62%
0% 50% 100%
Bangkok
16%
13%
15%
15%
27%
30%
31%
28%
31%
34%
35%
45%
53%
52%
56%
57%
0% 50% 100%
Others
N = 1800 N = 724 N = 1067
COOKING (59%), FASHION (55%) AND MOVIE (54%) ARE TOP 3 MOST CARED
TOPICS ON SOCIAL NETWORK

19. 18
LISTEN TO MUSIC, FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH
FRIENDS/ RELATIVES ARE TOP ACTIVITIES ON SOCIAL NETWORK SITES
What do you often do on social network?
(Comparison by Age Group)
Over 30 group follow hot stories online more often than the younger group
11%
12%
16%
24%
36%
41%
43%
45%
46%
48%
56%
60%
72%
0% 50% 100%
Other
Comment on hot topic
Selling cosmetics / clothing/ etc.
Follow celebrity posts / activities
Buying cosmetics / clothes/ etc.
Update the social news
Follow hot stories online
Gaming
Share your status / activity with your family / friends / relatives
Update friends / relatives information
Communicate with friends / relatives
Follow the posts / activities of fan pages / favorite brands
Listen to music / watch video / view pictures
Total
11%
9%
17%
23%
40%
34%
37%
42%
48%
39%
58%
62%
77%
0% 50% 100%
Under 25
10%
17%
17%
29%
37%
47%
43%
43%
49%
54%
51%
62%
70%
0% 50% 100%
26-30
12%
14%
14%
27%
34%
48%
51%
48%
42%
59%
58%
59%
68%
0% 50% 100%
31-35
11%
14%
12%
19%
30%
42%
50%
51%
41%
54%
54%
58%
66%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

20. 19
What do you often do on social network?
(Comparison by Location Group)
Bangkok people follow hot stories online and update social news more often than other cities
0
11%
12%
16%
24%
36%
41%
43%
45%
46%
48%
56%
60%
72%
0% 50% 100%
Other
Comment on hot topic
Selling cosmetics / clothing/ etc.
Follow celebrity posts / activities
Buying cosmetics / clothes/ etc.
Update the social news
Follow hot stories online
Gaming
Share your status / activity with your family / friends / relatives
Update friends / relatives information
Communicate with friends / relatives
Follow the posts / activities of fan pages / favorite brands
Listen to music / watch video / view pictures
Total
0
9%
16%
16%
28%
37%
45%
50%
47%
47%
54%
56%
61%
73%
0% 50% 100%
Bangkok
0
13%
10%
15%
21%
36%
38%
38%
44%
45%
45%
55%
60%
71%
0% 50% 100%
Others
N = 1800 N = 724 N = 1067
LISTEN TO MUSIC, FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH
FRIENDS/ RELATIVES ARE TOPS ACTIVITIES ON SOCIAL NETWORK SITES

21. 20
27% 25% 29%
72% 74% 71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Read news only
Read both news
and comment
Read comment
only
27%
22%
28% 28%
35%
72%
77%
71% 72%
64%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Read news only
Read both news
and comment
Read comment
only
72% JUST READ THE CONTENT OF THE NEWS ONLY
ON SOCIAL NETWORK SITE
When do you usually do when you read news on the social network site?
(Comparison by Age Group & Location Group)
N = 1800 N = 380N = 778 N = 293N = 349 N = 1800 N = 724 N = 1076
Over 35 group read both news and comment more often than other younger groups

22. 21
77% 78% 77%
23% 22% 23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Yes No
77% 80%
70%
79%
75%
23% 20%
30%
21%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Yes No
77% DON’T WRITE COMMENT ON THE NEWS THEY READ
ON SOCIAL NETWORK SITE
Do you often write comment on the news you read?
(Comparison by Age Group & Location Group)
26-30 group often write comment on the news more than other groups
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

23. 22
4% 4% 5%
6% 6% 7%
25%
24%
26%
46%
46%
46%
18% 20%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Very often
Regularly
Sometimes
Rarely
Never
4% 3% 2% 4%
10%
6%
5% 5%
8%
8%
25%
25%
21%
26%
29%
46%
46%
50%
49%
42%
18%
21% 21%
13% 11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Very often
Regularly
Sometimes
Rarely
Never
89% OFTEN USE SOCIAL NETWORK WHEN HANGING OUT WITH FRIENDS
When hanging out with friends, do you often use your social network account?
(Comparison by Age Group & Location Group)
Over 35 less log in their social network account when hanging out with friends than other younger groups
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

24. 23
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

25. 24
4% 4% 5%
1%
5%
31% 31% 30%
31%
31%
64% 63% 64% 67%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Very often
Regularly
Sometimes
Rarely
Never
95% OFTEN SEE ADVERTISEMENT ON SOCIAL NETWORK
Do you often see ads on social networks or not?
(Comparison by Age Group & Location Group)
N = 1800 N = 380N = 293N = 349N = 778
4% 4% 4%
31% 29%
32%
64% 66%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Very often
Regularly
Sometimes
Rarely
Never
N = 1800 N = 724 N = 1076

26. 25
9% 11% 8%
15%
16%
15%
59% 57%
60%
14% 14% 14%
2% 2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Very like
Like
Normal
Dislike
Very dislike9% 10% 9% 9% 9%
15% 17% 16%
12%
14%
59% 57% 59%
63% 59%
14% 14% 13% 14% 15%
2% 3% 2% 2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Very like
Like
Normal
Dislike
Very dislike
59% FEEL NORMAL ABOUT CLIP/ ADVERTISED IMAGE ON SOCIAL NETWORK
(2.85 POINTS OUT OF 5)
How do you feel about clip / advertised image on social networks?
(Comparison by Age Group & Location Group)
Weighted
Average
Score
Weighted
Average
Score
2.85 2.83 2.84 2.89 2.87 2.85 2.80 2.89
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

27. 26
7% 7% 8%
93% 93% 92%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Yes No
7% 7% 6% 9% 8%
93% 93% 94% 91% 92%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Yes No
93% OFTEN LOOK FOR INFORMATION ON THE FAN PAGE OF THE BRAND ON
SOCIAL NETWORK BEFORE BUYING A PRODUCT
When you want to buy a products, do you often look for information on the fan page
of that brand on social network? (Comparison by Age Group & Location Group)
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

28. 27
3% 2% 3%
5% 5% 5%
22%
20%
23%
35% 38% 32%
36% 35% 36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Review about the
products on other
website/fanpage
Comment of the
feeling about that
products on the
fanpage
Products'
information on the
fanpage
Consultation from
the admin of the
fanpage
Other
3% 2% 3% 2% 4%
5% 6% 6%
5% 3%
22% 20% 21%
21%
26%
35%
30%
37% 39%
39%
36%
41%
34% 34%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Review about the
products on other
website/fanpage
Comment of the
feeling about that
products on the
fanpage
Products' information
on the fanpage
Consultation from
the admin of the
fanpage
Other
USAGE REVIEW AND FEELING COMMENT OF PRODUCT ON FAN PAGE ARE
THE KEY FACTORS CONSIDERED MOST
If you choose "Yes", which of the following factors will you consider the most?
(Comparison by Age Group & Location Group)
N = 1666* N = 722 N = 328 N = 266 N = 350 N = 1666* N = 676 N = 990
*Who chose “Yes” in Q:” When you want to buy a products, do you often look for
information on the fan page of that brand on social network?”

29. 28
6% 5% 6%
20% 20% 21%
46%
43%
48%
11%
15%
8%
17% 17% 17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Very often
Regularly
Sometimes
Rarely
Never
6% 6% 5% 5% 8%
20% 21%
19% 20%
22%
46% 47%
42%
46%
47%
11% 10%
16%
11%
7%
17% 17% 18% 17% 16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Very often
Regularly
Sometimes
Rarely
Never
74% USED TO BUY GOODS VIA SOCIAL NETWORK
How often do you buy goods through a social network (fan page)?
(Comparison by Age Group & Location Group)
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

30. 29
CLOTHES, COSMETIC AND FOOTWEAR ARE TOP 3 THINGS BOUGHT MOST
OFTEN THROUGH SOCIAL NETWORK
If yes, what items do you usually buy through social networks?
(Comparison by Age Group)
N = 1329* N = 575 N = 268 N = 220 N = 266
*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods
through a social network (fan page) or not?”
Under 25 group buy Stationary more than the other older groups
While 31-35 group buy more Food/ Drink more than other age groups
20%
1%
3%
10%
11%
13%
14%
16%
26%
39%
40%
47%
71%
0% 50% 100%
Other
I do not buy goods on social networks
Refrigeration (refrigerator, air conditioner)
Household electrical appliances
Phone / Computer / Music player
Food / Drink (Regional specialties)
Stationery (Notebook / Pen, etc.)
Jewelry / Accessories
Drugs / Functional foods
Backpack / Bag
Footwear
Cosmetic
Clothes
Total
18%
1%
2%
7%
9%
11%
18%
17%
26%
39%
41%
50%
74%
0% 50% 100%
Under 25
17%
1%
5%
12%
10%
12%
11%
14%
27%
41%
43%
50%
71%
0% 50% 100%
26-30
20%
1%
5%
13%
12%
20%
11%
14%
27%
40%
40%
41%
73%
0% 50% 100%
31-35
28%
0%
2%
13%
15%
14%
8%
16%
26%
36%
33%
42%
62%
0% 50% 100%
Over 35

31. 30
If yes, what items do you usually buy through social networks?
(Comparison by Location Group)
N = 1329* N = 543 N = 786
*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods
through a social network (fan page) or not?”
20%
1%
3%
10%
11%
13%
14%
16%
26%
39%
40%
47%
71%
0% 50% 100%
Other
I do not buy goods on social networks
Refrigeration (refrigerator, air conditioner)
Household electrical appliances
Phone / Computer / Music player
Food / Drink (Regional specialties)
Stationery (Notebook / Pen, etc.)
Jewelry / Accessories
Drugs / Functional foods
Backpack / Bag
Footwear
Cosmetic
Clothes
Total
21%
1%
5%
12%
12%
17%
16%
16%
27%
39%
38%
46%
70%
0% 50% 100%
Bangkok
20%
1%
2%
9%
10%
11%
12%
15%
26%
39%
41%
48%
72%
0% 50% 100%
Others
CLOTHES, COSMETIC AND FOOTWEAR ARE TOP 3 THINGS BOUGHT MOST
OFTEN THROUGH SOCIAL NETWORK

32. 31
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

33. 32
70% 66%
72%
31% 34%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Yes No
70% 68%
64%
73% 75%
31% 32%
36%
27% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Yes No
31% ARE DOING BUSINESS ON SOCIAL NETWORK SITE
Are you selling / doing business on social networks?
(Comparison by Age Group & Location Group)
26-30 group are doing business on social network more than other groups
While Bangkok people do business on social network more than other city people
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

34. 33
8% 10% 7%
92% 90% 93%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
This is my
part-time job
to earn extra
income
This is my full
time job / main
income
8% 7% 7% 10% 13%
92% 93% 93% 90% 87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
This is my part-
time job to earn
extra income
This is my full
time job / main
income
AMONG THOSE WHO ARE DOING BUSINESS ON SOCIAL NETWORK,
92% CONSIDER IT AS A PART-TIME JOB
If yes, which statement below best describes the characteristics of your current business?
(Comparison by Age Group & Location Group)
N = 549* N = 251 N = 125 N = 79 N = 94 N = 549* N = 244 N = 305
*Who chose “Yes” in Q:” Are you selling / making business on social networks?”

35. 34
1) Social Network Usage
2) Usage Behaviors
3) Perception of advertisement on Social Network
4) Doing business on Social Network
5) Perception of showing personal opinion on Social Network
CONTENT

36. 35
52% JUST VIEW AND LEAVE WHEN SEEING AN ARGUMENT
ON SOCIAL NETWORK SITE
When seeing an argument on social network, what do you often do?
(Comparison by Age Group)
2%
7%
8%
12%
19%
52%
0% 50% 100%
Participate in by supporting
the majority
Not participate in, but will
protest again idea which is
different from mine
Participate in by giving my own
idea
I don't care
Not participate in, just view for
fun
Just view and leave
Total
1%
6%
7%
13%
18%
54%
0% 50% 100%
Under 25
3%
7%
8%
11%
21%
51%
0% 50% 100%
26-30
2%
7%
9%
11%
21%
49%
0% 50% 100%
31-35
2%
7%
9%
10%
21%
52%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

37. 36
When seeing an argument on social network, what do you often do?
(Comparison by Location Group)
2%
7%
8%
12%
19%
52%
0% 50% 100%
Participate in by supporting the
majority
Not participate in, but will protest
again idea which is different from mine
Participate in by giving my own idea
I don't care
Not participate in, just view for fun
Just view and leave
Total
2%
8%
7%
9%
23%
51%
0% 50% 100%
Bangkok
2%
6%
9%
14%
17%
53%
0% 50% 100%
Others
N = 1800 N = 724 N = 1067
52% JUST VIEW AND LEAVE WHEN SEEING AN ARGUMENT
ON SOCIAL NETWORK SITE

38. 37
2% 2% 3%
7% 7% 8%
74% 75% 73%
10% 10% 10%
7% 7% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Definitely participate
Will participate
May or may not
participate
Will not participate
Definitely will not
participate2% 3% 1% 2% 3%
7% 8%
7% 9% 7%
74% 73%
71%
76% 76%
10% 10%
13%
8% 9%
7% 7% 8% 6% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Definitely participate
Will participate
May or may not
participate
Will not participate
Definitely will not
participate
17% WILL PARTICIPATE IN A CHARITY/ SOCIAL ACTIVITIES
WHEN THERE IS A CALL TO ACTION ON SOCIAL NETWORK
When there is a call to action on social network for participating in an event/charity/social
activities, etc. will you take part in? (Comparison by Age Group & Location Group)
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

39. 38
40% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES
ON SOCIAL NETWORK SITE
What do you feel about humanity story on social network?
(Comparison by Age Group)
1%
2%
5%
13%
14%
26%
40%
0% 50% 100%
They don't deserve my sympathy
Untrustworthy
Sympathetic
I don't care
Sympathetic and want to help
Normal, just read for fun
Curious and want to know more
Total
1%
2%
6%
15%
15%
25%
36%
0% 50% 100%
Under 25
1%
1%
4%
12%
13%
27%
41%
0% 50% 100%
26-30
0%
1%
5%
10%
10%
29%
45%
0% 50% 100%
31-35
1%
3%
4%
13%
13%
26%
42%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

40. 39
What do you feel about humanity story on social network?
(Comparison by Location)
0
1%
2%
5%
13%
14%
26%
40%
0% 20% 40% 60% 80% 100%
They don't deserve my sympathy
Untrustworthy
Sympathetic
I don't care
Sympathetic and want to help
Normal, just read for fun
Curious and want to know more
Total
0
1%
2%
4%
12%
12%
31%
39%
0% 20% 40% 60% 80% 100%
Bangkok
0
0%
2%
6%
14%
14%
24%
41%
0% 20% 40% 60% 80% 100%
Others
N = 1800 N = 724 N = 1067
40% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES
ON SOCIAL NETWORK SITE
Bangkok people feel more normal about humanity story on social network and just read for fun than other city people

41. 40
5% 4% 6%
13% 13% 13%
71% 71%
71%
8% 9% 8%
3% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Totally support
Support
Normal
Not support
Absolutely not
support5% 4% 5% 4% 7%
13% 13% 12% 14%
13%
71% 72%
68%
74% 68%
8% 8%
12%
5%
8%
3% 3% 3% 3% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Totally support
Support
Normal
Not support
Absolutely not
support
71% STAY NORMAL WITH THE IDEA OF FINDING BOYFRIEND/GIRLFRIEND
ON SOCIAL NETWORK
Do you support the idea of finding boyfriend/girlfriend through social network?
(Comparison by Age Group & Location Group)
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

42. 41
48% 50% 47%
52% 50% 53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Yes No
48%
41% 41%
56%
64%
52%
59% 59%
44%
36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26-30 31-35 Over 35
Yes No
52% WANT TO PUBLIC THEIR IN-LOVED RELATIONSHIP STATUS
ON SOCIAL NETWORK SITE
In your opinion, whether we should public our in-loved relationship status on social network or not?
(Comparison by Age Group & Location Group)
Over 30 group don’t want to public their in-loved relationship on social network
N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

43. 42
What do you usually share on social network?
(Comparison by Age Group)
TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP
3 MOST SHARED THINGS ON SOCIAL NETWORK
26-30 group usually share personal/ family picture more than other age groups
While under 30 group share photo/ information of a favorite brand more than the older group
14%
13%
14%
35%
36%
37%
42%
44%
45%
56%
0% 50% 100%
Other
My daily work
I rarely / never share my personal
information / feelings on social networks
Share photos / information of a favorite
brand
Share my favorite slogan/ quotes
Share personal / family pictures
Share good books / songs / movies / stories
Personal feelings
Share news / activities / hot trends on social
networks
Share travelling picture
Total
13%
12%
13%
39%
38%
36%
46%
50%
47%
53%
0% 50% 100%
Under 25
15%
15%
15%
36%
36%
45%
45%
50%
47%
60%
0% 50% 100%
26-30
15%
17%
12%
29%
38%
34%
41%
44%
41%
63%
0% 50% 100%
31-35
15%
8%
17%
29%
31%
31%
34%
26%
41%
54%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

44. 43
What do you usually share on social network?
(Comparison by Location Group)
14%
13%
14%
35%
36%
37%
42%
44%
45%
56%
0% 50% 100%
Other
My daily work
I rarely / never share my personal
information / feelings on social…
Share photos / information of a favorite
brand
Share my favorite slogan/ quotes
Share personal / family pictures
Share good books / songs / movies /
stories
Personal feelings
Share news / activities / hot trends on
social networks
Share travelling picture
Total
12%
13%
12%
38%
36%
37%
45%
42%
47%
59%
0% 50% 100%
Bangkok
15%
12%
16%
32%
36%
37%
41%
46%
43%
54%
0% 50% 100%
Others
N = 1800 N = 724 N = 1067
TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP
3 MOST SHARED THINGS ON SOCIAL NETWORK

45. 44
SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE
THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK SITE
In your opinion, who shouldn't add friend on social network?
(Comparison by Age Group)
48%
4%
6%
11%
16%
22%
40%
0% 50% 100%
Other
Lover
Brother/sister
Colleague
Dad/mom
Teacher
My suppervisor
Total
51%
3%
7%
10%
21%
28%
32%
0% 50% 100%
Under 25
42%
3%
6%
14%
14%
21%
47%
0% 50% 100%
26-30
49%
3%
5%
11%
13%
18%
47%
0% 50% 100%
31-35
48%
7%
6%
10%
12%
15%
43%
0% 50% 100%
Over 35
N = 1800 N = 778 N = 349 N = 293 N = 380

46. 45
According to you, who shouldn't add friend on social networks ?
(Comparison by Location Group)
SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE
THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK
N = 1800 N = 724 N = 1067
48%
4%
6%
11%
16%
22%
40%
0% 20% 40% 60% 80% 100%
Other
Lover
Brother/sister
Colleague
Dad/mom
Teacher
My suppervisor
Total
40%
5%
8%
14%
20%
24%
48%
0% 20% 40% 60% 80% 100%
Bangkok
54%
3%
5%
9%
14%
21%
34%
0% 20% 40% 60% 80% 100%
Others

47. 46
FEEL FREE TO DROP US ANY QUESTION
• Japan & Taiwan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832

48. 47
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654
FEEL FREE TO DROP US ANY QUESTION

49. 48