1/3 Vietnamese population is treating acne by the own Find more at: http://www.di-onlinesurvey.com/

1. March 2015
DI-MARKETING
STUDY ABOUT SKIN CONDITION &
COSMETIC USAGE OF VIETNAMESE

2. 2
ACNE, EXCESS OILINESS & ROUGH SKIN ARE TOP 3 SKIN
CONDITION PROBLEMS OF VIETNAMESE
Which skin problems below are you facing with?
N=1423
People from under 18 to 25 years old are facing with acne the most
69%
73%
78%
70%
54%
48%
52% 54%
48%
37%
26% 25% 27% 28%
25%
20% 21%
19%
24%
17%17% 15%
17% 16% 17%
13%
2%
11%
14%
20%
11% 10% 9%
11%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Grand Total Under 18 18-25 26-30 Over 30
Acne Excess oiliness Rough skin/skin not smooth
Dry skin Freckles Dark spots/ splash
Cracked/chapped/scaly/flaky skin Aging Others

3. 3
FACE IS THE MOST COMMON PLACE EXPERIENCING ACNE
If choose "Acne" , Which part of your body that suffer acne ?
N= 986
3%
9%
14%
39%
91%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Others
Neck
Chest
Back
Face

4. 4
6%
14%
6% 6% 3%
35%
49%
33%
38%
34%
42%
29%
45%
41%
40%
15%
6%
14% 14%
18%
2% 3% 2% 1% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total Under 18 18-25 26-30 Over 30
Not significant at all
Not significant
Neutral
Significant
Very Significant
1/3 OF PEOPLE IS SIGNIFICANTLY IMPACTED BY ACNE
How significant of the impact of acne in your life?
N=986

5. 5
BLACK HEAD IS THE MOST COMMON ACNE TYPE PEOPLE
FACING WITH
Three most common acne types are Blackhead ( 66%), Pimple ( 50%) and
Acne (49%)
What type of acne have you experienced?
N=986
66%
62%
68%
50% 50% 49%49% 49% 50%
34%
30%
35%
33%
24%
36%
21% 21% 21%
20% 19% 20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Grand Total Male Female
Blackheads Pimples Acne
Red acne Underskin acne Whiteheads
Swelling/ inflamed acne Others

6. 6
HALF OF PEOPLE CLAIM THEY HAVE EXPERIENCED ACNE
MORE THAN 1 YEAR
How long have you experienced acne ?
N=986
13%
17%
11%
11%
48%
0% 10% 20% 30% 40% 50% 60%
A month
2-3 months
4-6 months
6 months- a year
More than a year

7. 7
1/3 PEOPLE CREATE THEIR OWN ACNE TREATMENT
PRODUCTS FOR SOLVING THEIR ACNE PROBLEMS
Surprising, under 18 age group prefer to create own acne treatment from
natural ingredients the most with 43%
In what way do you choose to solve your acne problems?
N=986
30%
43%
35%
30%
15%
19%
17%
15%
26%
20%
18% 17% 18%
21%
12%12% 11%
8%
17%
13%
11%
9%
11%
13%
11%
9%
14%
8%
10% 9%
7%
11%
4%
13%
7%
3%
11%
4% 3% 2%
0%
10%
20%
30%
40%
50%
Grand Total Under 18 18-25 26-30 Over 30
Create own acne treatment from natural ingredients ( eg. Avocado, oat)
Seek doctor in hospital
Use branded acne treatment products
Go to spa to get treatment
Use cosmetics to cover the acne
Seek doctor in their private medical clinic
Use ance treatment device at home

8. 8
ACNES, NIVEA & BIORE ARE TOP 3 BRANDS HAVE HIGHEST
AWARENESS FOR ACNE TREATMENT
Which acne treatment brand do you know?
N=1423
2%
8%
10%
12%
19%
20%
20%
22%
24%
25%
31%
31%
33%
40%
42%
47%
47%
49%
52%
60%
0% 10% 20% 30% 40% 50% 60% 70%
Others
Neutrogena
Clinique
Dermalogica
Shiseido
The Body Shop
Ponds Men
Vichy
Skin Food
Thorakao
Nivea Men
The Face Shop
E100
Hazeline
Clean & Clear
Ponds
OXY
Biore
Nivea
Acnes

9. 9
TV IS THE STRONGEST MARKETING CHANNEL TO GAIN
BRAND AWARENESS
How do you know about those acne treatment brands?
N=1376
4%
19%
20%
28%
36%
45%
45%
47%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
Outdoor ads (banner, bilboard,…)
Sale person introduce at the selling place
Facebook ads
Online Ads from web, forums,..( exclude facebook)
Word of mouth
Ads on newspaper/magazine
I saw it at stores, both inside and outside
department stores/ shopping malls
TV commercials

10. 10
ACNES* IS USED THE MOST FOR ACNE TREATMENT WITH
24%. FOLLOWING BY THE FACESHOP (9%) AND POND’S (9%)
If you chose "Use branded acne treatment products", which brand are you most using in
the last 3 months?
N=173
1%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
5%
5%
5%
5%
7%
8%
9%
9%
24%
0% 5% 10% 15% 20% 25%
Vichy
Dermalogica
Hazeline
Neutrogena
Skin Food
Clinique
Shiseido
The Body Shop
Ponds Men
Thorakao
Others
Biore
Nivea Men
E100
Nivea
Clean & Clear
OXY
Ponds
The Face Shop
Acnes
*:Acnes is product of Rohto-Mentholatum (Vietnam) Co., Ltd.

11. 11
TRUSTED BRAND, EFFICIENCY & AFFORDABLE ARE TOP
FACTORS OF CHOOSING THE BRAND
Why do you choose those brands that you are using ?
N=173
1%
17%
20%
21%
25%
36%
38%
40%
42%
45%
55%
64%
64%
0% 10% 20% 30% 40% 50% 60% 70%
Others
Frequent sale promotions and offers
Good customer services
Advice from consultant at selling point
Nice package design
Variety of products
Have good review from famous cosmetics expert
See many people use it
Word of mouth
Don't cause side effect
Affordable Price
Treat acne effectively
Trusted Brand

12. 12
3%
11%
23%
57%
0% 10% 20% 30% 40% 50% 60%
Others
Hot facebooker
Celebrity
Doctor
DOCTOR HAS HIGHEST EFFECT ON HOW PEOPLE CHOOSE
ACNE BRAND TREATMENT
If you choose “Have good review from famous cosmetics expert ” for the answer of Q12,
who is the expert that you are referring to?
N=65

13. 13
MAJORITY VIETNAMESE BUY ACNE TREATMENT PRODUCT
ONCE EVERY 2-3 MONTHS
How often do you buy acne treatment products ?
N=173
22% 21% 22%
28%
26%
28%
39% 49% 36%
5%
3%
6%
6% 3%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Femal
Once every more than 6
months
Once Every 4-6 months
Once Every 2-3 months
Once/month
More than once/month

14. 14
1/3 SPEND FROM $5 - $10 PER MONTH FOR BUYING ACNE
TREATMENT PRODUCT
N=173
How much on average do you spend each time on buying acne treatment products?
3% 10% 1%
25%
28%
24%
32%
33%
32%
26%
18%
29%
7% 5% 8%
3% 5% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
More than $50
Over 25 to $50
Over $ 10 to $25
From $5 to $10
From $2.5 to below $5
Below $2.5
I don't remember

15. 15
HALF OF PEOPLE WOULD BUY ACNE TREATMENT IN
DEPARTMENT STORES
Where do you buy acne treatment product?
N=173
4%
10%
13%
17%
18%
27%
30%
32%
36%
48%
0% 10% 20% 30% 40% 50% 60%
Others:
Sellers on facebook
Markets
Ecommerce Website ( Lazada, Vatgia, C discounts)
Spa and beauty salons
Grocery
Brand shops on the street
Beauty and pharmacy chain ( Medicare, Guardian)
Pharmacies (not chain)
Brand shops in Department stores ( Diamond,
Parkson, Vincom, Union Square, etc)

16. 16
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992

17. 17
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

18. 18