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How to grow Audience Activity in Shopping Malls with Digital Signage

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Summary: Germany's big shopping mall carrier "mfi" (Arcaden Shopping) uses Digital Signage to improve the visitors loyality by combining interactive Digital Signage with its couponing system. The shopping malls are equiped with steles that consist of two touchable screens, a printer, a card reader and a camera. Sales discounts and coupons can be delivered locally either as a QR code for any mobile device or as a print coupon.

Veröffentlicht in: Business, News & Politik
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How to grow Audience Activity in Shopping Malls with Digital Signage

  1. 1. Wilhelm Halling General Manager
  2. 2. How to grow Audience Activity in Shopping Malls with Digital Signage
  3. 3. 3 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage ‣ About dimedis ‣ The Project ‣ Experiences
  4. 4. 4 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage ‣ Founded 1996 in Cologne ‣ digital media distribution ‣ Multimedia Databases employing Internet Technology ‣ Digital Signage since 2005 About dimedis
  5. 5. 5 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Digital Signage Software About kompas ‣ Web based ‣ Made for large Networks ‣ Totally based on HTML5
  6. 6. 6 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Digital Signage Software About kompas ‣ Web based ‣ Made for large Networks ‣ Totally based on HTML5
  7. 7. 7 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Digital Signage Software About kompas ‣ Web based ‣ Made for large Networks ‣ Totally based on HTML5
  8. 8. 8 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Digital Signage Software About kompas ‣ Web based ‣ Made for large Networks ‣ Totally based on HTML5
  9. 9. 9 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Customers
  10. 10. 10 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Customers
  11. 11. 11 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Customers
  12. 12. 12 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Customers
  13. 13. 13 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage kompas Customers
  14. 14. 14 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - Partners
  15. 15. 15 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - Shopping 2.0 Can Digital Signage improve Customer Loyality? Can Digital Signage improve Customer Relationship? Can Digital Signage improve Customer Frequency?
  16. 16. 16 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - ...in the Beginning ‣ „Traditional“ Digital Signage in 4 Malls ‣ Single Sided 46“ Portrait Mode ‣ Just Videos and *.jpg Images ‣ No Interaction
  17. 17. 17 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - We didn´t want ...
  18. 18. 18 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - We didn´t want ...
  19. 19. 19 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - Digital Signage should ... ‣ ... entertain the Customer ‣ ... provide Interactivity to the Customer ‣ ... increase Visitor Frequency
  20. 20. 20 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
  21. 21. 21 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
  22. 22. 22 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
  23. 23. 23 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - Positive Experience ‣ Interactivity attracts visitor attention ‣ High visitor perception ‣ Ideal advertising platform
  24. 24. 24 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - There is even more ... Getback Gold Club ‣Customer Loyality & Credit Card ‣Collecting Bonus Points on Check In
  25. 25. 25 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - There is even more ... Interactive Digital Signage + Loyality Program = Customer Relationship at P.O.S
  26. 26. 26 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - Benefits for the Shopping Mall ‣ Significant increase of visitor frequency ‣ Customers learn more about Mall Activities and Events ‣ Actions can be taken based on valid numbers
  27. 27. 27 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - Benefits for the Tenants ‣ Increased visitor Frequency ‣ Modern Advertising Platform ‣ Advanced Marketing Tools
  28. 28. 28 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage The Project - Results ‣ 25 Shopping Malls equipped ‣ 440 Screens installed ‣ appr. 690.000 Consumers/Day ‣ 50 Events per Week ‣ 300.000 Facebook Fans ‣ 60.000 Touches/Month/Mall
  29. 29. Thank You! © dimedis GmbH 2013 Dillenburger Strasse 83 D-51105 Koeln +49 221 9212600 whalling@dimedis.de

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