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Gamification - Spielen als Erfolgsrezept im Marketing
- 1. Gamification - Spielen als Erfolgsrezept im Marketing Ibrahim Mazari PR Manager1
- 2. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing?2 –Schiller „Der Mensch spielt nur, wo er in voller Bedeutung des Wortes Mensch ist, und er ist nur da ganz Mensch, wo er spielt.“
- 3. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing?3 ‣Blogger (digitale-spielwiese.org) ‣PR-Berater ‣Moderator ‣Dozent ‣Gamification-Berater Über mich
- 4. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing?4 ‣ Gegründet 1996 in Köln ‣ Multimedia Datenbanken auf der Grundlage von Internet- Technologie ‣ digital media distribution ‣ Digital Signage seit 2005 Über dimedis
- 5. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Was ist Gamification? 5
- 6. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Was ist Gamification? 6 Gamification ist das Hinzufügen und das Anwenden von Spieledesign-Elementen und spielerische Aspekte auf Nicht-Spiele- Anwendungen
- 7. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Was ist Gamification? 7 ‣ https://www.youtube.com/watch?v=Oe3TsxVSnpg
- 8. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Warum Gamification? 8 Um den Zugang zu erleichtern oder die Langzeitmotivation zu steigern
- 9. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Spielmechaniken für Gamification 9
- 10. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Regeln 10
- 11. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Punkte, Bades, Rankings 11
- 12. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Herausforderungen und Skills 12
- 13. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Levels und Milestones 13
- 14. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Direktes Feedback 14
- 15. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Reputation und Gemeinschaft 15
- 16. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Mechaniken - Spannung, Dramaturgie und Geschichte 16
- 17. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Touchpoints für Gamification 17 ‣ Webseiten ‣ Smartphones ‣ Tablets ‣ Touchfähige Monitore und Stelen (Digital Signage) ‣ Wearables ‣ Beacons/ RFID/ NFC
- 18. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Smartphone am POS 18 ‣ Gamification Schnittstelle ‣ Wechselspiel ‣ Smartphone als Fernbedienung ‣ Schaufenster-Situation ‣ QR-Code einlesen ‣ Content wählen ‣ Feedback per Mail ‣ Schnittstelle zu Online Shop
- 19. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Vorteile von Digital Signage als Touchpoint 19 ‣ Interaktion ‣ Monitoring und Statistiken ‣ Zielgruppen spezifische Ansprache ‣ Rollout/ Kampagnenwechsel auf Knopfdruck ‣ Multimediale Inhalte (HTML5) ‣ lernendes System/ Datenbank basiert
- 20. Cases
- 21. © dimedis GmbH ~ Titel der Präsentation ‣ Samsung nutzt Digital Signage für Gamification: https:// www.youtube.com/watch?v=CsGlzu2NzX0 Cases - Samsung 21
- 22. © dimedis GmbH ~ Titel der Präsentation ‣ Bing nutzt Gamification: https://youtu.be/XNic4wf8AYg Cases - Bing 22
- 23. © dimedis GmbH ~ Titel der Präsentation ‣ Gamification und Werbung: https://youtu.be/TkKiQZtaaVI Cases - Gamified Advertising 23
- 24. © dimedis GmbH ~ Titel der Präsentation ‣ Facebook meets Digital Signage: https://www.youtube.com/watch? v=O4YrQpupEO8 Cases - Like-Machine 24
- 25. © dimedis GmbH ~ Titel der Präsentation ‣ Mach den Tisch zum Social Media Hub! https://www.youtube.com/ watch?v=UkfDZq0B35M Cases - Restaurant 25
- 26. © dimedis GmbH ~ Titel der Präsentation ‣ Schönes Zusammenspiel von Social Media und Digital Signage: https://www.youtube.com/watch?v=tP1JZBgT0Vw Cases - Shopping Mall 26
- 27. © dimedis GmbH ~ Titel der Präsentation ‣ Individuelle Ansprache und Streuen über Social Networks: https:// www.youtube.com/watch?v=k5KemErPWDk Cases - Produktpräsentation am POS 27
- 28. © dimedis GmbH ~ Titel der Präsentation ‣ Einfach gemacht Cases - Kunden zum Posten am POS aufrufen 28
- 29. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Ideen für POS 29 ‣ Mit Gutscheinen koppeln ‣ Gewinnspiele ‣ individuelle Ansprache dank NFC ‣ Local Based Networks ‣ Rezensionen der Kunden (Yelp) abbilden ‣ Fotos („mein schönster Moment“)
- 30. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Links Gamification 30 ‣www.digitale-spielwiese.org ‣www.gamification.co ‣www.gamification.org (Wiki) ‣www.game-usability.de ‣www.gamification-research.org
- 31. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Links Digital Signage 31 ‣www.invidis.de ‣DSD – Digital Signage Deutschland Gruppe bei XING ‣http://blog.dimedis.de ‣www.outputmagazine.com ‣www.digitalsignagetoday.com
- 32. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Leseempfehlungen 32
- 33. © dimedis GmbH, 17.10.2016 ~ DDV Dialog Natives Hamburg - Gamification - Spielen als Erfolgsrezept im Marketing? Kontakt 33 ‣www.dimedis.de ‣http://blog.dimedis.de ‣twitter.com/dimedis ‣twitter.com/IboMazari ‣imazari@dimedis.de ‣0170/1895790
- 34. Danke schön!