Learn how to attract new customers and deliver your message to the right people with LinkedIn's small business marketing solutions.

1. LinkedIn Marketing

2. Why LinkedIn?
• LinkedIn means Business
• Largest Business Networking site in the world
• Helps in building connections
• Over 400 million users
• Cross-Promote Other Social Channels

3. LinkedIn marketing ideas your business can integrate
into your comprehensive marketing program.
1: Build a Robust Company Page on LinkedIn
• Strong company information
• Product Recommendations
• LinkedIn Paid targeted Advertising
• Review and Reboot Your LinkedIn Profile…
Frequently
• Build a Deep and Wide Network

4. LinkedIn marketing ideas your business can integrate
into your comprehensive marketing program. Cont…
2. Launch a LinkedIn Group Based on Your Company
or Industry
- Gain members with common goals

5. 5 LinkedIn marketing ideas your business can integrate into
your comprehensive marketing program. Cont…
3. Getting all employees involved
and on the same page is critical to success

6. LinkedIn marketing ideas your business can integrate into your
comprehensive marketing program. Cont…
4. Leverage Paid LinkedIn Content Ads and Sponsored Updates

7. LinkedIn Tactics for Effective Marketing
• LinkedIn Influencer
• LinkedIn Today

8. LinkedIn Marketing: Best Practices
• Schedule 1 post per weekday
• Create posts that are ~25 words
• Post morning to midday, Monday through Friday
• Write updates that contain industry insights
• Share listicles or “Top” content

9. THANK YOU!
Questions?