The Malta Tourism Authority came to our social media agency with the challenge of delivering a multilingual, multiplatform Facebook Social Media Campaign for Christmas 2013 to promote & advance Malta as a tourism destination. We designed, built & implemented a multilingual Advent calendar which enabled us to successfully achieve the campaign objectives including lead generation, fan-base growth & customer engagement in major European markets. The key results of the campaign include; - Over 53,000 entries - Over 9000 new page likes & low rate of ‘unlikes’ post campaign shows that correct audience was acquired - Facebook advertising activities delivered an audience reach of 2.247 million - Social PR potential audience reach of 2.735 million - Brand new audiences acquired for Visit Malta with 1.25% increase in new visitors to website during campaign. This trend continued significantly with 45.04% increase in new website visits post campaign.. and much more. For more information about Digital Visitor and how we can help your business, visit www.digitalvisitor.com today

1. Malta content
Visit Malta Social Media Case Study
Facebook Campaign December 2013

2. What our clients said…
“ Working with Digital Visitor was a positive experience. They went
overboard to serve our needs and requirements and were consistent at
all stages of the initiative - pre, during and post. Their reporting on
findings post action has been detailed and in depth.” Simon Kamsky Director Marketing & Promotions Southern Europe Malta Tourism
Authority
“Digital Visitor proved to be a total social media agency, your account
managers were always there when needed and helped us all through
the initial campaign conception to the actual implementation and post
stages. Truly recommended! ”
Mark Abdilla – E Marketing Manager Malta Tourism Authority
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3. What did we do?
Digital Visitor delivered an
ambitious, multilingual, multiplatform
Facebook campaign for Visit Malta in
December 2013.
We successfully achieved campaign objectives
including lead generation, fan-base growth and
customer engagement in major European
markets.
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4. Headlines
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Over 53,000 entries
Over 9000 new page likes & low rate of ‘unlikes’ post campaign
shows that correct audience was acquired
Facebook advertising activities delivered an audience reach of
2.247 million
Social PR potential audience reach of 2.735 million
Brand new audiences acquired for Visit Malta with 1.25%
increase in new visitors to website during campaign
Trend continued significantly with 45.04% increase in new
website visits post campaign
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5. Headlines
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8,750 pieces of shared content from over-all activity
2528 shares from wall posts
8298 emails captured for future comms from Visit
Malta
4100 emails captured for the social media campaign’s
partners
High profile social media partners acquired to provide
incentives - Crocs, Crew Clothing & Trunki
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6. The Campaign – Advent Calendar
Each day Facebook visitors would be able to
open a door on the advent calendar to see if
they had won a prize
We worked with Visit Malta to publicise 24
fantastic days worth of prizes across 5
European languages
Entrants revisited on multiple days to be in
with another chance of winning with an
average of 3.4 entries per person
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7. Set-up
We needed to find a suitable app that delivered an
optimal online and mobile experience and could
effectively and automatically deliver specific
language content to the entrant based on their
location
We designed and built the App in short timescales
owing to the time bound nature of the campaign
We worked with offices across Europe to implement
the App within their own Facebook pages
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8. Prizes
We were required to update the Apps daily
with new prizes and content and across
multiple languages
With many of our campaigns we seek out
partnerships with complimentary brands
that can offer incentives and exposure. We
were proud to acquire Crocs, Crew Clothing
and Trunki as partners for this campaign,
securing incentives and publicity through
their own social channels for Visit Malta
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9. Social PR
Online coverage was won through our
network of influencers and bloggers, by
contacting appropriate PR sites and online
influencers and through our social media
partner brands
This delivered a potential audience reach of
2.735 million
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10. Facebook advertising
Our Facebook advertising activities delivered
an audience reach of 2.247 million and we
were able to show a clear cost per click of
under €0.20
UK
Regular Optimisation of Facebook adverts was
highly successful using a combination of
promoted posts, Ads in the Newsfeed and RHS
column Ads
These were delivered across multiple European
languages, delivering better and better results
as the campaign developed
ES/FR/IT
DE
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11. What people thought...
A great additional benefit was all the positive promotion by entrants and Facebook fans
about Malta…
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12. How can we help you?
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Increase your audience on social channels
Enhance engagement in your communities
Drive traffic to your website
Search engine optimisation through social media
Email capture from your new audiences
Social outreach and PR
Advice on existing or new social media channels
Drive sales
What ever your requirements we will help you achieve your goals through
creative and thoughtful social media marketing that your customers will love.
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13. About us
But a few of our clients…
We’re a creative digital agency dedicated to
driving real measurable marketing and
commercial value for our clients by engaging
with their audiences
We employ a range of social media marketing
techniques including creative campaigns,
social PR, content creation, engaging channel
management and our award winning unique
social media technology
We will understand your core business
requirements and we will demonstrate how
these can be achieved through social media
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14. Contact details
To discuss your own digital marketing objectives and how
we can deliver these through social media please email
anthony@digitalvisitor.com
Social profiles
uk.linkedin.com/in/anthonyrawlins/
https://plus.google.com/+AnthonyRawlins
www.digitalvisitor.com
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