Care about how to leverage 'Using Content To Fuel Your Sales Funnel'. You will find this deck presented by the industry expert Ankit Oberoi, Co-Founder, AdPushups, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

1. Using Content To Fuel Your Sales Funnel
Ankit Oberoi, Cofounder, AdPushup
April 8, 2016

2. Buyer Personas
• Interview Prospects
• Look at your Top 10 customers
• Your sales team's feedback on the leads they're
interacting with most

3. Buyer Personas
Ask:
• Job Role/Title
• Job Skills
• Performance KPI
• Tools used
• Goals
• Challenges
• Personal Demographics (if appropriate)
• Recent purchase and the decision tree
• Online communities/websites they read

4. Content
Type of content:
• Relevant to the company
• Relevant to the Persona
Tone: Educational and non-promotional
Content should be:
• Thorough
• Up-to-date
• Well designed
Create 15-20 titles

5. Content Distribution
“If you write it, they will come” – Said no great growth
hacker ever.
50 – 50 Rule
• Spend 50% of your time writing content
• Spend 50% of your time in distribution

6. Content Distribution
• Channel
• Subreddits
• G+ (yeah! It isn't dead yet)
• FB Groups
• LinkedIn Groups
• Pinterest
• HN
• Forums
• Influencer outreach
• Syndicate/Guest Post
• SEO
• Refurbish for Infographics, SlideShare, etc

7. Generating Leads
• Opt-in Subscription Forms
• Banners
• Drip training programs
• HelloBar
• Native mentions (with disclosures)
• eBooks

8. Generating Leads

9. Generating Leads

10. Measurement and Analytics
“You Can't Manage What You Don't Measure”
• Which channels are giving more traffic?
• Which channels are converting better?
• Which type of content gets more organic reach?
• Which keywords in the headline perform better?
• Reader Demographics