Care about how to leverage 'Learn How To Integrate Social Media Into Business Practice - Boost Your Brand On Social Media'. You will find this deck presented by the industry expert Afzal Khan, Head Digital Marketing & SEO, AfzalKhan.org, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

1. LEARN HOW TO INTEGRATE SOCIAL MEDIA INTO BUSINESS
PRACTICE: BOOST YOUR BRAND ON SOCIAL MEDIA
Afzal Khan, Head Digital Marketing & SEO
January 29 2016

2. Today’s Webinar Topic
• Why does your Business or Company needs Social
Media?
• Framing your business case to be ready for social
media.
• Content strategy for sharing on various social channels.
• Best practices using social media for Online Branding.
• Learn about various social media channel’s & finding
the right platform/channel for your Business.
• Social media tools [Measurement, Listening &
Monitoring].

4. Why does your
Business need Social
Marketing?

5. GLOBAL Statistics
• Global active Internet users totals 3.175 Billion, nearly half
of world’s population (7.357 Billion)
• As for Social Media, over 2.206 Billion active users, a
global penetration of 30%
• There are 3.734 Billion Unique Mobile Users, accounting for
a 51% worldwide penetration
• 1.925 Billion users utilize their mobiles for Social Media
platforms
• Social Media users have risen by 176 Million in the last year
• Facebook adds ½ million new users every day; 6 new profiles
every second. An ever-expanding market worth tapping into.
• 12 new active mobile social users are added every second,
that’s 1 Million per day
• WhatsApp has gained 300 Million new users since this time
last year (August 2014), a year on year growth of 60%
Source: Forbes

6. INDIA
INTERNETUsers
• 243 million internet users in India.
• Total users may increaseto 500 million by 2018.
• India ranked 3rd in terms of total number of Internet
users after China & US.
MOBILE
• Mobile penetration of active internet users is
220 Million
• Total 92+ Million active social media users via their
mobile, which is almost 41% of the total mobile internet
users.
SOCIAL MEDIA
• Facebook is the mostbrowsed socialnetwork on social
media with a largebase of 100 Million users. Morethan
80% of those users access Facebook via their mobile
phone.
• Twitter users in India are33 Million and fromthis base
76% of users access it via their mobile phone.
Source – TechinAsia.com

8. Why your Company need Social Media?
• Your customer’s are online.
• Ton’s of Opportunity to add values.
• Customer Advocacy: Your greatest marketing asset.
• Identify Potential Advocate’s.
• Social can be springboard for success in other
marketing channel’s.

9. Framing your business
case to be ready for
social media.

10. Framing your Business Case
• What are your Objectives?
• What problem are you
solving?
• Who you are targeting?
• How will you measure
Social campaign success?
• What resource will this
effort requires?
• What type of investment is
needed?
• BONUS: Social Media
Templates - Ready to use,
will save you hours of
work. http://goo.gl/TQlErX

11. Social Media Policy
• Have Social Media Policy in place.
• Adidas Social Media Policy
http://goo.gl/TYR6jz
• Yamaha Social Media Policy
http://goo.gl/jcex6U
Bonus: Best practices for developing a social media policy for your
Company. http://goo.gl/PTeTvd

12. Social Media Content Strategy
What kind of Content to publish and share?
• Adjacent Content
• Tips & Tricks
• Responses – Twitter Chats
• Non-promotional company information
• Job Openings
• Industry Round ups – curate best content from
your industry to become go to source for all
information

13. Golden Rules of Social Marketing
• Don’t take yourself too seriously.
• Have good content, solid offers and clear call to
action.
• Social as an inbound marketing tactic is not
enough.
• Always add value
• Never forget that Social is a two-way street
• Listening is most important on social.
• Don’t Do Social; Be Social : The 4-1-1 Rule
Source Credit:Marketo.com

14. Frequency of Updates: Best time & day!
• Buffer.com - https://goo.gl/DUxPX8

15. Content Mix Pyramid
Content Marketing Institute

16. Content Presentation Method
Content Marketing Institute

17. Engagement & Interaction
• Ask for Help
• Keep it Simple
• Cross promote your content for discoverability
• Monitor and Listen
• Gamify

18. BRANDING

19. Consistent Branding & Voice
• Brand Guidelines
• Know your audience
• Be Human
• Integrate your Campaigns

20. Your Social presence is just an extension of your
BRAND online.
• What is your Brand voice and personality?
• What do we stand for, and what do we represent?
• What is our value proposition and differentiating
factors?
• What are our defined visual branding elements (logo,
font, color etc.)?

21. How Brands earn Familiarity, Trust &
Likeability
• Show up
• Be Human
• Be Off-topic
• Add Value
• Don’t be Exclusionary
• Practice Etiquette
• Be aware of Current Events
#DigitalVidyaLive

22. Social Media Platforms

23. Most Popular Social Networks
• Facebook
• Twitter
• Google Plus
• YouTube
• Linkedin
• Pinterest
• Blogosphere

24. Social Media Doesn’t Stop here
• Instagram
• Forums
• Quora
• Vine
• Slideshare

25. Finding the right social network?
• There is no one answer to this
question and varies for each and
every Business.
• Good First Step is to visit
KnowEm.com - It allows you to
check for the use of your brand,
product, personal name or
username instantlyon over 500
popular and emerging social
media websites.
• Grab your name and secure your
brand before someone else does.

26. Roadmap Choosing Right Platform
Small Exercise for all participants.
1. Objective & Goals
2. Target Customer
3. Ideal Social Site – Which platform fit in with as discussed
company goals & requirements
Useful Resource for moreinsights:https://goo.gl/y5s4xz
Tip: Don’t limityour thinking to vertical,Go horizontaltoo.

27. Social Media ROI & Handy Tools
for your success at Social media
sites.

28. FREE Tools for Measuring Social Media
Success
1. Hootsuite.com– It’s one of
the best free social media
management all around
tool available to use for
management and metrics
tracking. You can schedule
posts from multiple social
media channels as well as
create individual reports.
The free metrics are
somewhat limited, but for
beginners it’s all you will
need.

29. SocialMention.com
2. SocialMention.com is an
aggregate tool similar to
Google Alerts, but for social
media only. This will give
you insight into not only
what is being said, but who
is saying it and what the
general sentiment is.
It analyses data in more
depth and measures
influence with 4 categories:
Strength, Sentiment,
Passion and Reach.

30. Facebook Insigths
3. The Facebook insights
dashboard gives you all
of the analytics data for
your Facebook page.
The insights allow you
to understand your
audience, what they are
reacting to, and adjust
your content to meet
their needs.

31. Twitter Analytics
4. Twitter now has its own
analytics dashboard. With
Twitter Analytics you can
track timeline activity,
including tweets that
were favorited,
retweeted, and replied to.
The tool also tracks
number of mentions, new
followers and newly
followed.

32. Google Analytics: Custom Social Media
Reports
5. Google Analytics does a
nice job tracking the
number of visitors to
visit a website from
different social
channels. These custom
reports give you
additional insights as to
how traffic is being
driven to your website.

33. Few more Free Tools
• HowSociable http://www.howsociable.com/
• SumAll https://sumall.com/
• Bitly https://bitly.com/
• Tweetreach http://tweetreach.com/
• Keyhole http://keyhole.co/
• Followerwonk https://moz.com/followerwonk/
• Twazzapp http://www.twazzup.com/
• Google Alerts https://www.google.com/alerts
• Google Analytics
http://www.google.com/analytics/

34. Paid Social Media Tools

35. Paid Tools for Measurement
• Crowd Booster http://crowdbooster.com/
• Social Crawlytics https://socialcrawlytics.com/
• Simply Measured http://simplymeasured.com/
• Moz Analytics https://moz.com/products
• Demographics Pro
http://www.demographicspro.com/
• True Social Metrics
https://www.truesocialmetrics.com/

36. Paid Tools for Listening & Insights
• Mention https://mention.com/en/
• Radian6
http://www.exacttarget.com/products/social-
media-marketing/radian6
• Sysomos http://www.sysomos.com/
• Cision http://www.cision.com/us/social-
software/
• Row Feeder https://rowfeeder.com/

37. Paid Tools for Monitoring & Response
• Buffer https://buffer.com/
• Sprout Social http://sproutsocial.com/
• Mesh Fire http://www.meshfire.com/
• Hootsuite
https://hootsuite.com/plans/enterprise
• Social Studio
http://www.salesforce.com/marketing-
cloud/features/social-media-marketing/

38. Key Takeaways
1. Content value addition is more important
than frequency.
2. Social media is integrated part of your entire
marketing and everything.
3. Social can be springboardfor success in other
marketing channel’s.
4. Listening is most important on social.
5. Brand Consistency and being real makes
social campaign more powerful.