1. Positive Online Presence

2. Positive Online Presence:
Outline
 How easy is it to find me on the web?
 How can I increase hits on my name?
 How do employers use the web to find out about
applicants?
 Can my digital tattoo affect my chances of
getting a job?
 If someone Googles my name, what will they
find?
 How can I market myself on the web?

3. Positive Online Presence:
Allie Osmar
(Click to view)

4. Positive Online Presence
Did you know?
• 83% of employers look
up job applicants online
before deciding on
whether or not to hire
them
Execunet, 2007

5. Positive Online Presence
Did you know?
• Almost half of those
employers decided
against certain
candidates based purely
upon their online
reputation
Execunet, 2007

6. Positive Online Presence:
Strategies
What can you do?
 Ensure a professional email address
 suga_lipz@hotmail.com
 bigtime_slacker@gmail.com
 juliemitchell@yahoo.ca

7. Positive Online Presence:
Strategies
What can you do?
 Search your name frequently and delete
unwanted content
• Google (and Google images)
• Pipl.com
• Spezify
• Personas

8. Positive Online Presence:
Strategies
What can you do?
 Remove or restrict access
to any pictures, messages
or videos that may leave
an unfavorable
impression of you
Image courtesy of buba69 (Flickr)

9. Positive Online Presence:
Strategies
 How easy is it to find me on
the web?
 How can I increase hits on my
name?
 Are my various blogs, websites
and networking accounts
linked to each other?

10. Positive Online Presence:
Strategies
What can you do?
 Update Facebook profile (and
privacy settings)
 LinkedIn
 Twitter
 Profile Splash page

11. Positive Online Presence:
Strategies
 Consider developing a e-
portfolio – include your
resume and showcase any
impressive projects you’ve
worked on

12. Positive Online Presence:
Strategies
 Create a thoughtful, well-written
blog (or microblog) about your
goals or interests. Comment on
recent news in your field of
interest. Post comments on
others’ blogs and use your full
name

13. Create a Google Alert
 Google has released tools to
protect users online reputation.
 Erasing personal identity
information from the web
 How to contact a sites
Webmaster
 Personal data alerts

14. What’s your digital tattoo?

15. Resources
 Osmar, Allie. “Home” The Creative Career. n.p., 2007-2009. Web. 30 July 2012.
 Broadcast Interview Source., Inc. “Human Trend Alert: Digital Dirt Hurts Candidates “ Expert
Click. N,d. Web. 14 July 2012.
 The perp. (c) buba69
(http://www.flickr.com/photos/buba69/2434183957/in/photostream/). CC BY 2.0
 The Golden Rule (c) Burkazoid
(http://www.flickr.com/photos/djburkey/4360903186/in/photostream/). CC BY-NC 2.0
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