FIGHT FOR YOURSELF HOW TO
SELL YOUR IDEAS AND CRUSH PRESENTATIONS

DOES EVERY PRESENTATION YOU GIVE
FEEL LIKE THIS?

THE ANSWERS YOU SEEK ARE
COMING

EVERY PRESENTATION
IS A STORY

**A page from Nancy Duarte’s
book Resonate

UNDERSTANDING HOW TO MASTER PRESENTATIONS
• The Story • STAR Moment (Something They’ll Always Remember)

EVERY PRESENTATION
IS A SALE

LOVE IT OR HATE IT,
NO SALE MEANS YOUR IDEA DIES ON THE SCREEN AND NEVER SEES THE LIGHT OF DAY.

So how do you sell
your work? FOCUS ON THE THREE C’S CONVICTIONCONFIDENCE COMPREHENSION

CONFIDENCEAs much as people buy
ideas, they buy you first. Stand tall. Never slump. Stay grounded in truth, but be original Believe it or they won’t STANCE POINT OF VIEW POSITION/FIRM BELIEF

COMPREHENSIONYou must understand their business;
you must understand their why. How are they different? Pains, gains, & unarticulated needs Business Model. INDUSTRY CUSTOMER COMPETITION

CONVICTIONIf you don’t believe it
they won’t either. Only present informed ideas that target the agreed upon problem. Maintain eye contact. Be bold, not desperate Trust your instincts ENGAGEMENT ATTITUDE INTUITION

WHERE TO
NOW?

1 2 3 DO YOUR
HOMEWORK DONT EXPECT IT TO COME TO YOU EXPERIMENT AND TRY NEW THINGS

VALIDATEDEMONSTRATEVALIDATE ANSWER Comprehension Conviction Comprehension
Confidence Comprehension Confidence ! • Frame & Reframe the problem • Dig into the Data • Research the consumer • Behavioral Insights • Posture / Stance • Original Point of View • Charisma & Optimism • Believe in yourself & the idea • Why your idea will succeed • Knowledge of their business • Understand the competition • Knowledge of their business • Understand the competition • Why your idea will succeed The Setup The Idea Overcoming Objections

NOW PUT ON
YOUR ARMOR

BECAUSE YOU WILL GET BEAT
UP

START THINKING LIKE A POLYMATH
Learn to draw on complex bodies of knowledge to solve specific problems.

“With 30 linear steps, you
get to 30;

-Ray Kurzweil “With 30 linear
steps, you get to 30; with 30 steps exponentially, you get to one billion. In 25 years, a computer as powerful as today’s smartphones will be the size of a blood cell.”

WHAT DO YOU SEE?

V A K Visual Auditory
Kinesthetic

POWER
WISDOM COURAGE

CONFIDENCE CONVICTION COMPREHENSION FINDING YOUR
TRIFORCE

SELF-EFFICACY IS YOUR SECRET TO
SUCCESS IN THE GAME OF LIFE

“The belief in one’s capabilities
to organize and execute the courses of action required to manage prospective situations.” - Albert Bandura SELF-EFFICACY

I believe self-efficacy adds up
to… EFFORT GRIT SELF ACTUALIZATION + OPTIMISM+ = !

CONFIDENCE BUILDING ON YOUR FOUNDATION
COMPREHENSION CONVICTION

UNDERSTANDING HOW TO MASTER PRESENTATIONS
• The Story • STAR Moment (Something They’ll Always Remember)

DARE MIGHTY THINGS- Theodore Roosevelt
#ForwardObsessed