FIGHT FOR
YOURSELF
HOW TO SELL YOUR IDEAS
AND CRUSH PRESENTATIONS

DOES EVERY PRESENTATION
YOU GIVE FEEL LIKE THIS?

THE ANSWERS YOU SEEK
ARE COMING

EVERY PRESENTATION
IS A STORY

**A page from Nancy Duarte’s book Resonate

UNDERSTANDING
HOW TO MASTER
PRESENTATIONS
• The Story
• STAR Moment (Something They’ll
Always Remember)

EVERY PRESENTATION
IS A SALE

LOVE IT OR HATE IT,
NO SALE MEANS YOUR IDEA DIES
ON THE SCREEN AND NEVER SEES
THE LIGHT OF DAY.

So how do you sell your work?
FOCUS ON THE THREE C’S
CONVICTIONCONFIDENCE COMPREHENSION

CONFIDENCEAs much as people buy ideas, they buy you first.
Stand tall.
Never slump.
Stay grounded in truth,
but be original
Believe it or
they won’t
STANCE POINT OF VIEW POSITION/FIRM BELIEF

COMPREHENSIONYou must understand their business; you must
understand their why.
How are they
different?
Pains, gains, &
unarticulated needs
Business Model.
INDUSTRY CUSTOMER COMPETITION

CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas
that target the agreed upon problem.
Maintain eye contact. Be bold, not desperate Trust your instincts
ENGAGEMENT ATTITUDE INTUITION

WHERE TO
NOW?

1
2
3
DO YOUR
HOMEWORK
DONT EXPECT IT
TO COME TO YOU
EXPERIMENT AND
TRY NEW THINGS

VALIDATEDEMONSTRATEVALIDATE ANSWER
Comprehension Conviction
Comprehension
Confidence
Comprehension Confidence
!
• Frame & Reframe the problem
• Dig into the Data
• Research the consumer
• Behavioral Insights
• Posture / Stance
• Original Point of View
• Charisma & Optimism
• Believe in yourself & the idea
• Why your idea will succeed
• Knowledge of their business
• Understand the competition
• Knowledge of their business
• Understand the competition
• Why your idea will succeed
The Setup The Idea Overcoming Objections

NOW PUT ON
YOUR ARMOR

BECAUSE YOU
WILL GET BEAT UP

START
THINKING LIKE
A POLYMATH
Learn to draw on complex bodies of
knowledge to solve specific problems.

“With 30 linear steps, you get to 30;

-Ray Kurzweil
“With 30 linear steps, you get to 30; with 30 steps exponentially,
you get to one billion. In 25 years, a computer as powerful as
today’s smartphones will be the size of a blood cell.”

WHAT DO YOU SEE?

V
A K
Visual
Auditory
Kinesthetic

POWER
WISDOM COURAGE

CONFIDENCE
CONVICTION COMPREHENSION
FINDING YOUR TRIFORCE

SELF-EFFICACY IS YOUR
SECRET TO SUCCESS IN THE
GAME OF LIFE

“The belief in one’s capabilities to organize and execute the courses
of action required to manage prospective situations.”
- Albert Bandura
SELF-EFFICACY

I believe self-efficacy adds up to…
EFFORT GRIT
SELF
ACTUALIZATION
+ OPTIMISM+ =
!

CONFIDENCE
BUILDING ON YOUR
FOUNDATION
COMPREHENSION CONVICTION

UNDERSTANDING
HOW TO MASTER
PRESENTATIONS
• The Story
• STAR Moment (Something They’ll
Always Remember)

DARE
MIGHTY
THINGS- Theodore Roosevelt
#ForwardObsessed