The document discusses the creative problem solving process and tools for creativity. It outlines the 5 steps of the creative process: 1) insight, 2) saturation, 3) incubation, 4) illumination, and 5) verification. Each step is briefly described. Additional sections provide tips for a positive attitude and overcoming vulnerability and failure, as well as examples of online research tools and websites for inspiration.

1. CreativeProcess...
A scientific look at the

2. RIGHT
BRAIN
LEFT
BRAIN +

3. #WINNING
means learning to access both
brain hemispheres at once.

4. Saturation2
Incubation3
Illumination4
Verification5
Insight1
The5Steps
to creative problem solving

5. Insight1
○ Find and define the problem
○ Informed by research
○ Art and science

6. Saturation2
○ Research and information
gathering
○ Dull, not sexy, people think
it's not creative

7. Incubation3
○ Let it marinate. Some call it
"thinking aside"
○ Shut off your mind to spark
creativity

8. Illumination4
○ We know this as the "Aha!"
moment or when the big idea hits
○ The idea you get in the shower

9. Verification5
○ Make it a reality
○ Proof of concept
○ Prototype it!

10. SUCCESS!

11. Attitude
Knowledge
Imagination
Habitat
Resources
Culture

12. Attitude
Knowledge
Imagination
Habitat
Resources
Culture
POSITIVE | DRIVEN | FEARLESS
ACQUIRED | KNOWN | ASKED
FIND YOUR INNER CHILD
BE AT HOME WITH YOURSELF
DROPBOX | GOOGLE | YOUR BRAIN
LOOK AROUND YOU

13. Failure
is the foundation to success

14. Vulnerability
leads to pure creativity

15. Vulnerability
trust • communication • collaboration

16. Puttingitalltogether...

17. The Problem
Application
breaking it down

18. The Problem
Application
breaking it down
Key Insights

19. The Problem
Application
breaking it down
Key Insights
The Big Idea

20. Sometastytools...

21. Watch me!

22. Behavioral Trends | Cultural Trends | Consumer Insights
ResearchTools

23. snapshotofthe
"socialweb"
See what people are
saying

25. Ads in the wild
Innovations
Industry Buzz
Banner Database
Visual Index of the
internet
All things creative.
See also, served sites.
Ad Database
Ads in the wild

27. CSS Tricks and Tutorials
Amazing Front End examples.
See magic!
Tutorials galore!
Compatibility tables for
support of HTML5, CSS3,
SVG and more in desktop
and mobile browsers
Articles and tutorials on
web design

28. Seewhatyourcompetitionisdoing
Paid Search :
Website Data :

29. Read me!

30. Send me feedback.
follow me or something.
@petesena

31. Momentum is a Fire.
ALWAYS FUEL IT.

32. Better. Brand. Experiences.