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social media
Numbers
predictable movement
Conversation
reason for movement
Real time
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
5
DRIVERS
6
$	

Fame
Ego
Individual
Reward
Prizes
Income
Real life
Other people
Interest
RELEVANCE
INTERACTION
8
The reality of engaging with the public, generating ROI and cross channel success, through social media
Too Hard
Too Hard
Too Easy
The reality of engaging with the public, generating ROI and cross channel success, through social media
Picnic, it’s no picnic!
Social, Web & TV
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
$	

DRIVERS
VIDEO UPLOAD
INTERACTION
TOO HARD
TOO EASY
WEBCAM CAPTURE
INTERACTION
TOO HARD
TOO EASY
PRE-RECORDED AUDIO
INTERACTION
TOO HARD
TOO EASY
ONLINE VIDEO EDITOR
INTERACTION
Sales up 12%
200 adverts put to air
1000’s of user promoting the site
No negative adverts uploaded
RESULTS
The reality of engaging with the public, generating ROI and cross channel success, through social media
Are you fan enough?
Social & Web
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
$	

DRIVERS - MAJOR PRIZE
$	

DRIVERS – 1000 MINOR PRIZE
VIDEO UPLOAD
INTERACTION – GRAND PRIZE
TOO HARD
TOO EASY
PHOTO UPLOAD
INTERACTION – GRAND PRIZE
TOO HARD
TOO EASY
LIKE THE PAGE
INTERACTION – 1000 MINOR PRIZES
BRANDED POSTS
INTERACTION – 1000 MINOR PRIZES
TOO HARD
TOO EASY
CONVERSATION
INTERACTION – 1000 MINOR PRIZES
TOO HARD
TOO EASY
10,000 Facebook fans in 17 days
1000 sponsored prizes sent out
RESULTS
The reality of engaging with the public, generating ROI and cross channel success, through social media
Canvas 2 Kick Ass
Web & Social
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
$	

DRIVERS
VOTE
INTERACTION
TOO HARD
TOO EASY
✓
LIKE / SHARE
INTERACTION
TOO HARD TOO EASY
✓
In 12 weeks…
25,000 people took part
55,000 votes cast
& over 1 million site visits
RESULTS
The reality of engaging with the public, generating ROI and cross channel success, through social media
The reality of engaging with the public, generating ROI and cross channel success, through social media
1. Model Social Drivers
Understand what drives your target market to
interact with your communication in a social space,
give them a reason to join in.
$
2. Balance your interaction
Profile your target markets ability to interact
in the way you want. Remember that not everyone
knows how (or wants) to produce content.
3. Be Agile
Remember that while statistics help us predict our
consumers, social media has a habit of surprising
the best of us. Monitor closely and be adaptable.

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The reality of engaging with the public, generating ROI and cross channel success, through social media