1. Top PPC Trends
For
2020-21

2. Introduction
Pay per click has become one of the most influential
marketing techniques businesses can leverage today.
Especially after the Coronavirus outbreak, PPC has
gained tremendous popularity and has helped
numerous companies reach the right audience, gain
quality leads, and boost sales.
As there is a major shift in the PPC trends, we will be
discussing the trends we should look forward to for the
rest of the year and in 2021. Whether you are a
beginner or the Top PPC Services Company in India, keep
these trends in mind the next time you create a
strategy.

3. Trend #1 - Artificial Intelligence
Artificial intelligence will be a game-changer for pay
per click advertising. Through machine learning, PPC
marketers will be able to optimise their campaigns
more efficiently, boost performance, and improve
conversion rates based on a complex combination of
data. In other words, it will simplify the entire
process for all marketers. So whether you are a Top
PPC Services Company in India or searching for the
best ways to improve your PPC strategy, you should
consider leveraging AI.

4. Trend #2 - PPC Automation
Automation in PPC is not only helping
marketers streamline processes, but it is
helping them save a massive amount too! With
automation tasks such as finding the right CTA
for your campaign, identifying the best ads
strategy, calculating and suggesting the most
suitable bidding strategy, marketers can
monitor the performance of the account spent,
improve CPC, and boost conversions. The Top
PPC Services Company in India and around the
world are already taking advantage of PPC
automation. You should too!

5. Trend #3 - Audience Targeting
Google ads recently launched a feature that allows
marketers to add their target audiences. The feature
lets you refine the target audience you want to see
your ad. It helps you group your customers base
depending on their age, profession, demographic,
income, etc. With this latest feature, advertisers also
have the advantage of layering their audiences over
one another. This latest Google ad feature update
can help marketers get the most, all while staying
within your budget. If you want to learn more about
video ads, contact any Top PPC Services Company in
India. You'll get experts who offer solutions at
affordable prices.

6. Trend #4 - Video Ads
The video ads are one of the most promising PPC
trends in 2021. Display ads are more appealing
when it comes to getting a click rather than a text
ad. Soon you will see businesses adapting video
ads and youtube ads, including Instagram and
Facebook stories to connect with their audience
and promote their business. Google’s Bumper
Machine has been an excellent addition to
marketing tools. It cuts down long videos into 3-4
short 6-second bumpers automatically, allowing
marketers to create a more dynamic Ad Set.

7. Trend #5 - PPC and SEO Integration
SEO and PPC go hand in hand. But when you integrate
SEO with your PPC campaigns, you will surely get the
maximum outcomes. One of the best ways to sync your
PPC and SEO is to analyse your best performing ad copy
to work on similar content to boost the ranking.
Similarly, you can use long-tail keywords to increase
your PPC techniques as well as the rank on search
engine pages. Every Top PPC Services Company in India
and abroad are now using SEO and PPC together to
boost results. Integrating SEO and PPC lets you know
your competitor's high ranking keywords through the
PPC Auctions Insights Reports.

8. Conclusion
The PPC trends we've mentioned will let
marketers and advertisers move away from a
trial and error method to a more predictable,
systematic, and more efficient approach. The
new PPC trends and tools will allow marketers
to optimise their ad campaigns with greater
confidence.
If you have any queries or are searching for the
Top PPC Services Company in India, get in
touch with us!

9. Contact Details
Digital Marketing Spark
Contact Number: (+91) 33 4039 4600
Email: info@massoftind.com
Website: https://digitalmarketingspark.com/ppc