This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.

1. Digital Jungle
Chinese Hospitality Industry
Social Listening Software
Social Influence Marketing

2. Why social media is
important

3. Leading Advertising Tool
Social Media: The leading advertising tool
• There is currently 457Million Internet users in China.
This is expected to be over 740Million by 2015.
• There are 235Million Social Media Users in China. A
growth of 33% from 2010.
• 92% of Chinese Social Media Users visit Social Media
sites 3 or more times per week. 34% visit every single
day.
As the influence of social media – and those using social media – continues to
grow, it’s crucial for traditional media, retailers, brands and advertisers to
understand how different consumer segments use and share content.
Source: eMarketer, April 2011.

4. Strong Influence for Brands
• 87% of Social Media
users have “friended or
followed Brands”
• 77% of Social Media
users believe social
media presence makes
a brand more
attractive
Source: L2 Think Tank
Source: L2 Think Tank

5. Trusted Source
Social Media is trusted in China more than the west
If people don’t trust your brand
they
DON’T buy your brand
… social media helps to
develop trust
… through social programs that
educate, entertain, engage,
encourage and reinforce

6. The Largest Reach
Social Network Sites
Social Networks and Blog sites rule Americans’ Internet time,
22.6% Social networks & blogs
Accounting for 23 percent of time spent online, more than
twice the amount of time spent on the #2 category, Online
Games. To further put this into context, time spent on the 75
9.8% Online games
“Other” online categories combined only accountsfor 35
percent of Americans’ total Internet time.
Top 10 online categories by share of total Internet time >>
Home and Work (May2011)
7.6% e-mail
9.8%
4.5% portals
4.4% Videos/movies 3.2% Software manufactures
4.0% search 2.9% Classifieds/auctions
3.3% Instant messaging 2.6% news
35.1%
Source: Nielson 2011
35.1%
other * 6

7. Deep Dive
Hospitality Industry

8. Our Offerings
Hospitality Industry Solution
Digital Jungle combines two major offerings for the Hospitality
Industry to deliver a powerful solution for Hotels
1. Social Intelligence Platform
• Understand your Brand & competitors Share of Voice, Sentiment
and Digital Reach. This deeper insight provides significant
advantage in targeting campaigns, tracking performance and
identifying where and who plays a role influencing online
discussions
2. Social Influence Marketing
• Proactively market to the network of peers that surround and
influence the hotel customer across social platforms and on
brand Web sites

9. Hospitality Industry
Social Intelligence Platform

10. Why Social Media Monitoring is
Important
The Marketing Need
China has over 495 million online users. These netizens are actively engaging on blogs, micro-blogs
and social networks. Like it or not, your Brand is being discussed!
As a marketer, this information is vital in helping make campaign decisions about where and when
you should be spending your marketing budget.
• Listen to what is being said about your brand
Benefits of
Social Media Monitoring • Track number of discussions relating to your Brand
• Identify trends and track impacts of offline campaigns
• Monitor the sentiment of discussions around your Brand
• Identify the people talking about and advocating your
Brand
• Identify the platforms that have the greatest impact on
the discussions, both in a positive and negative way
• Know where these discussions take place, in Beijing or
Shenzhen or somewhere else?

11. SIP: Our Social Monitoring Platform
SIP Hotel: Social Intelligence Platform
Developed by SinoTech Group (www.sinotechgroup.com.cn), the software was
developed by top engineers familiar with both international and Chinese social
media.
Through advanced proprietary technology SIP is able to monitor conversation
and analyze sentiment in multiple languages for the Hospitality industry.
We can intelligently discover and monitor what people are saying about your brand
and competitors operating in China and then present this in easy
to understand graphical format.
• Offered in 12 languages
• Covers 9 channels, Social Media, BBS/Forum,
Microblogs, SNS + more
• Global reach and Expert in China metrics
• Precise sentiment and trend analysis
• Hospitality focused features

12. SIP Hotel: Dashboard
Understand what
channels are discussing
your brand
Ability to analyze
the online
sentiment of your
brand and industry
Identify the Screen shot’s taken from SIP:Enterprise
authors
contributing to
the discussions

13. SIP Hotel: Hospitality Intelligence
Hospitality Industry Features:
The SIP platform offers a number of core Hospitality focused features such as,
Hotel Reviews, Restaurant Reviews, Revenue Monitoring, Hotel Scoreboard and
Buzz Rank.
• Hotel Reviews: Data and analysis from hotel review websites both Chinese and
foreign, Trip Advisor, Ctrip, e-long +more
• Restaurant Reviews: Reviews of Hotel restaurants from authoritative review websites
• Revenue Monitoring: Hotel comparisons of listed room rates and average room
rates
• Hotel Scorecard: Ranking of Hotel and competitors in reference to a Scorecard
Criteria List

14. SIP Hotel: Competitor Comparison
Compare your brand to competitors:
The SIP platform offers a core feature for comparing brands to competitors,
compare, share of voice, mention buzz, sentiment and social influence.

15. SIP Hotel: Discussions Deep Dive
Men$ons
Geographical
Spread
• View overall discussions/buzz for period of time
• Drill down on mentions to view the individual
discussions
• Find and Take action on Negative and Positive View
mentions geographical
spread of
discussions

16. Hospitality Industry
Social Influence Marketing

17. Social Influence Marketing
Hospitality Industry Offerings
Digital Jungle offer full services in the Digital Marketing field:
Social Media, SEO, Search Marketing, Media Buying, Affiliate Media,
Mobile Strategies, Website/Microsite Development.
Our strength is in developing integrated approaches that focus around a
central innovative Social Media Strategy.

18. Our Focus: Social Media Marketing
Social Media Marketing
Search Engine Marketing
Affiliate & Media Buying
SEO
ePR
Mobile app development
Social Media Monitoring
Social Media Strategy & Campaign
Reporting

19. About
Digital Jungle

20. World Class Digital Marketing Experience
• Delivering digital strategy and execution
services:
– Customer and competitor insight
– Digital strategy
– Social Media Marketing
– Search Engine Marketing
– Affiliate Marketing
– Media Buying
• We work for global and domestic
organisations, across various market
sectors, helping our clients:
– Engage with their key audiences
– Transform their business
– Maximise growthMarketing

21. Our Universe

22. Our Commitment
The mission of Digital Jungle is to help our clients improve their
business position and gain real value from their digital marketing
investments
Through our expertise in social media, digital marketing
programs and the application of search, affiliate and online
marketing around the world.
we commit to:
• Driving incremental direct revenue
• Generating ROI unrivaled by traditional media
• Protecting your online reputation
• Increasing your market share over your competitors
• Building your brand awareness
We look forward to speaking with you further.

23. Thank You!
christian.solomon@digitaljungle.com.cn
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info@digitaljungle.com.cn
@digitaljunglecn
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