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Social Influence Marketing - for Hotels

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Social Influence Marketing - for Hotels

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This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel

As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.

This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel

As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.

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Social Influence Marketing - for Hotels

  1. 1. Digital Jungle Chinese Hospitality Industry Social Listening Software Social Influence Marketing
  2. 2. Why social media is important
  3. 3. Leading Advertising Tool Social Media: The leading advertising tool •  There is currently 457Million Internet users in China. This is expected to be over 740Million by 2015. •  There are 235Million Social Media Users in China. A growth of 33% from 2010. •  92% of Chinese Social Media Users visit Social Media sites 3 or more times per week. 34% visit every single day. As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Source: eMarketer, April 2011.
  4. 4. Strong Influence for Brands •  87% of Social Media users have “friended or followed Brands” •  77% of Social Media users believe social media presence makes a brand more attractive Source: L2 Think Tank Source: L2 Think Tank
  5. 5. Trusted Source Social Media is trusted in China more than the west If people don’t trust your brand they DON’T buy your brand … social media helps to develop trust … through social programs that educate, entertain, engage, encourage and reinforce
  6. 6. The Largest Reach Social Network Sites Social Networks and Blog sites rule Americans’ Internet time, 22.6% Social networks & blogs Accounting for 23 percent of time spent online, more than twice the amount of time spent on the #2 category, Online Games. To further put this into context, time spent on the 75 9.8% Online games “Other” online categories combined only accountsfor 35 percent of Americans’ total Internet time. Top 10 online categories by share of total Internet time >> Home and Work (May2011) 7.6% e-mail 9.8% 4.5% portals 4.4% Videos/movies 3.2% Software manufactures 4.0% search 2.9% Classifieds/auctions 3.3% Instant messaging 2.6% news 35.1% Source: Nielson 2011 35.1% other * 6  
  7. 7. Deep Dive Hospitality Industry
  8. 8. Our Offerings Hospitality Industry Solution Digital Jungle combines two major offerings for the Hospitality Industry to deliver a powerful solution for Hotels 1.  Social Intelligence Platform •  Understand your Brand & competitors Share of Voice, Sentiment and Digital Reach. This deeper insight provides significant advantage in targeting campaigns, tracking performance and identifying where and who plays a role influencing online discussions 2.  Social Influence Marketing •  Proactively market to the network of peers that surround and influence the hotel customer across social platforms and on brand Web sites
  9. 9. Hospitality Industry Social Intelligence Platform
  10. 10. Why Social Media Monitoring is Important The Marketing Need China has over 495 million online users. These netizens are actively engaging on blogs, micro-blogs and social networks. Like it or not, your Brand is being discussed! As a marketer, this information is vital in helping make campaign decisions about where and when you should be spending your marketing budget. •  Listen to what is being said about your brand Benefits of Social Media Monitoring •  Track number of discussions relating to your Brand •  Identify trends and track impacts of offline campaigns •  Monitor the sentiment of discussions around your Brand •  Identify the people talking about and advocating your Brand •  Identify the platforms that have the greatest impact on the discussions, both in a positive and negative way •  Know where these discussions take place, in Beijing or Shenzhen or somewhere else?
  11. 11. SIP: Our Social Monitoring Platform SIP Hotel: Social Intelligence Platform Developed by SinoTech Group (www.sinotechgroup.com.cn), the software was developed by top engineers familiar with both international and Chinese social media. Through advanced proprietary technology SIP is able to monitor conversation and analyze sentiment in multiple languages for the Hospitality industry. We can intelligently discover and monitor what people are saying about your brand and competitors operating in China and then present this in easy to understand graphical format. •  Offered in 12 languages •  Covers 9 channels, Social Media, BBS/Forum, Microblogs, SNS + more •  Global reach and Expert in China metrics •  Precise sentiment and trend analysis •  Hospitality focused features
  12. 12. SIP Hotel: Dashboard Understand what channels are discussing your brand Ability to analyze the online sentiment of your brand and industry Identify the Screen shot’s taken from SIP:Enterprise authors contributing to the discussions
  13. 13. SIP Hotel: Hospitality Intelligence Hospitality Industry Features: The SIP platform offers a number of core Hospitality focused features such as, Hotel Reviews, Restaurant Reviews, Revenue Monitoring, Hotel Scoreboard and Buzz Rank. •  Hotel Reviews: Data and analysis from hotel review websites both Chinese and foreign, Trip Advisor, Ctrip, e-long +more •  Restaurant Reviews: Reviews of Hotel restaurants from authoritative review websites •  Revenue Monitoring: Hotel comparisons of listed room rates and average room rates •  Hotel Scorecard: Ranking of Hotel and competitors in reference to a Scorecard Criteria List
  14. 14. SIP Hotel: Competitor Comparison Compare your brand to competitors: The SIP platform offers a core feature for comparing brands to competitors, compare, share of voice, mention buzz, sentiment and social influence.
  15. 15. SIP Hotel: Discussions Deep Dive Men$ons   Geographical  Spread   •  View overall discussions/buzz for period of time •  Drill down on mentions to view the individual discussions •  Find and Take action on Negative and Positive View mentions geographical spread of discussions
  16. 16. Hospitality Industry Social Influence Marketing
  17. 17. Social Influence Marketing Hospitality Industry Offerings Digital Jungle offer full services in the Digital Marketing field: Social Media, SEO, Search Marketing, Media Buying, Affiliate Media, Mobile Strategies, Website/Microsite Development. Our strength is in developing integrated approaches that focus around a central innovative Social Media Strategy.
  18. 18. Our Focus: Social Media Marketing Social Media Marketing Search Engine Marketing Affiliate & Media Buying SEO ePR Mobile app development Social Media Monitoring Social Media Strategy & Campaign Reporting
  19. 19. About Digital Jungle
  20. 20. World Class Digital Marketing Experience •  Delivering digital strategy and execution services: –  Customer and competitor insight –  Digital strategy –  Social Media Marketing –  Search Engine Marketing –  Affiliate Marketing –  Media Buying •  We work for global and domestic organisations, across various market sectors, helping our clients: –  Engage with their key audiences –  Transform their business –  Maximise growthMarketing
  21. 21. Our Universe
  22. 22. Our Commitment The mission of Digital Jungle is to help our clients improve their business position and gain real value from their digital marketing investments Through our expertise in social media, digital marketing programs and the application of search, affiliate and online marketing around the world. we commit to: • Driving incremental direct revenue • Generating ROI unrivaled by traditional media • Protecting your online reputation • Increasing your market share over your competitors • Building your brand awareness We look forward to speaking with you further.
  23. 23. Thank You! christian.solomon@digitaljungle.com.cn Follow on Twitter Email info@digitaljungle.com.cn @digitaljunglecn Connect on Linkedin Presentations on SlideShare www.linkedin.com/company/digital- www.slideshare.net/digitaljungle jungle Community on Facebook Website www.facebook.com/digitaljungle www.digitaljungle.com.cn

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