Digital marketing and tech trends overview for Myanmar 2018. Programmatic, mobile, social media and digital advertising.

1. 18 Digital
Trends for
2018
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Myanmar Digital Marketing Overview

2. Digital marketing in Myanmar is a moving target. Platforms change
and evolve. New algorithms are launched, tweaked, and improved. The
online population is growing at a seemingly unstoppable pace.
Keeping up is no mean feat, but we’ve worked with experts from
across the digital industry to crunch the data and predict a series of
key mobile trends for 2018.
We hope you enjoy!
Seine
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Seine Lai Mon
Commercial Director
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3. Keeping it
Mobile penetration has soared from
10% just two years ago to above 80% -
that’s 43 million users - as of now.
Almost 100% of the population is
expected to be mobile by the end of
2018. And consumers that are mobile
can access the internet.
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118 Myanmar Digital
Trends 2018

4. Gaming is the New
TVw
With BIG downloads and even BIGGER
consumer time spent, Mobile games
are replacing TV as the media that
everyone uses - and therefore the
advertising platform that every brand
wants to appear on. Mobile Legends is
the new national sport of Myanmar.
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218 Myanmar Digital
Trends 2018

5. Devices = People
Mobile devices are replacing cookies
as the primary way of tracking and
understanding the consumer. Data
collected on consumers in this way can
help more accurately target marketing
campaigns. Mobile app advertising is
driving this trend.
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318 Myanmar Digital
Trends 2018

6. No Vertical Limit
Consumers spend 84% of time looking
at a vertical screen. There are huge
opportunities for brands who move
fast in this space. Vertical video eats
the world. Enough said.
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418 Myanmar Digital
Trends 2018

7. Think Global, Act
Local
84% of the apps in Myanmar app
stores are global. Local publishers still
have an important place, but mobile
advertising, driven by games, utilities
and social media is a truly global
marketplace.
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518 Myanmar Digital
Trends 2018

8. Going Mobile Only
As Myanmar consumers spend more
than 90% of internet time on mobile,
many brands will start thinking not just
mobile first, but mobile only. Mobile
specific activation is the key new
trend.
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618 Myanmar Digital
Trends 2018

9. Native Populism
Native advertising will spread to apps
and websites beyond the walled
gardens, bringing video marketing at
scale to the places consumers spend
the majority of their time. Outside
Facebook.
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718 Myanmar Digital
Trends 2018

10. Online to Offline
Tactics to connect the online and
offline world will be big in 2018.
Location targeting technology,
beacons, QR codes and SMS all drive
consumers from online spaces to
purchase points in the real world.
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818 Myanmar Digital
Trends 2018

11. Real Augmented
Reality
Pokemon Go introduced Augmented
Reality to the average consumer. Now
AR will enter everyday life as people
get information on the world around
them by turning on their camera and
brands start to use it for advertising.
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918 Myanmar Digital
Trends 2018

12. Targeting and
Data Grows Up chu).
Brands in Myanmar will begin to
demand more data and targeting
options. From location and telco
targeting to sophisticated audience
targeting techniques, 2018 will be the
year targeting and data grows up.
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1018 Myanmar Digital
Trends 2018

13. Higher Quality
Ad Formats
Mobile devices are personal, so it’s
even more crucial that advertising is
delivered in a way that works for both
advertisers and customers. Low
quality intrusive ad formats such as
pop ups create a bad user experience
and will be blocked by consumers.
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1118 Myanmar Digital
Trends 2018

14. The Rise of AI
Artificial Intelligence (AI) and data will
increasingly control advertising in
2018. Google now calls itself an AI
company, and this trend will spread
across the whole mobile marketing
ecosystem.
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1218 Myanmar Digital
Trends 2018

15. App Advertising
and the SDK
Apps deliver a superior consumer
experience. A superior publisher
experience. And a superior marketing
experience. All through the SDK.
Money will move towards SDK based
app advertising.
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1318 Myanmar Digital
Trends 2018

16. Mobile Payments
and Mcommerce
Mobile payments and Mcommerce
will grow in the year ahead. From
consumers making mobile to mobile
payments using apps, to retail and
grocery beginning to move online. In
2018 mobile is all about the money.
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1418 Myanmar Digital
Trends 2018

17. Scream “4G” If
You Want To Go
Faster
Major Myanmar telcos have started
rolling out 4G with plans to expand
the high-speed service nationwide.
Faster connections will mean an
explosion in internet usage.
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1518 Myanmar Digital
Trends 2018

18. Mobile Only
Behaviour
The new generation of Myanmar
netizens may never know the desktop.
And they will see things very
differently. Use of voice search and
apps are already high and will
increase further.
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1618 Myanmar Digital
Trends 2018

19. Programmatic
Growth
Advertising spend is shifting fast to
programmatic. With mobile video set
to account for 28% of ALL ad spend
by 2019 it’s time to get on the mobile
programmatic train.
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1718 Myanmar Digital
Trends 2018

20. Rewarded Video
Advertising
Rewarded ads on mobile get 68%
approval ratings from consumers,
compared to only 20% who approve
of pre-roll and other standard video.
Consumer choice will be key in 2018
and brands who want to grow will
take note.
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1818 Myanmar Digital
Trends 2018

21. One Marketing
Platform for
Video, Native,
Rich Media and
Data
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We are a mobile first advertising platform. Our
purpose built technology, combined with our unique
consumer insights, allows us to transform digital
marketing campaigns, drive incremental sales and
deliver powerful brand recognition for clients.
We use real time data to build unique user profiles,
target new customers and optimise campaign
performance. All this is delivered on our smart data
driven platform across the best of global and local
sites and apps.
Contact seine@adsmy.co to find out more

22. Thank You
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