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So you have been given a blog

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So you have been given a blog

  1. 1. So you’ve been given a blog blogging for journalists
  2. 2. weBlog
  3. 3. we Link
  4. 4. we Share
  5. 5. we Publish
  6. 6. News turns from a lecture to a conversation Jay Rosen - 2004 http://journalism.nyu.edu/pubzone/weblogs/pressthink/2004/12/29/tp04_lctr.html
  7. 7. Audience Lecture Community Conversation
  8. 8. what is your patch? what do you want to blog about?
  9. 9. who is on your patch? who talks about your subject? who blogs about your subject?
  10. 10. make yourself heard You are allowed an opinion outside of the website comment Find the voices in your community read bookmark/RSS communicate email meet-up
  11. 11. You are a Journalist You know stuff You know people People listen to you
  12. 12. the rules of blogging transparency Show your working Show your sources credit where credit is due share social bookmarks raw data ideas
  13. 13. The Almighty LINK
  14. 14. a blog without links is not a blog
  15. 15. a link is currency it has value attached to it It shows your trust It shows your knowledge It shows you're listening It grows if you spend it on others
  16. 16. Pingbacks Trackbacks When you link, they know. The system checks When you link, they know. Both automatic Internal VS. External links related content on your site masterblinking double-linking http://scobleizer.com/2007/09/12/bloggers-double-linking/ http://www.surflizard.com/archives/sneaky-links/674
  17. 17. finding links without stats link: use in google to find blogs that link to you -site: use in google to remove internal links e.g. Link:http://blogs.coventrytelegraph.net/thegeekfiles/ -Site:coventrytelegraph.net
  18. 18. link out = link in the proof ! http://www.seoco.co.uk/blog/2008/07/16/how-good-is-the-mainstream-media-at-linking-out/
  19. 19. quot;The link is an editorial judgment... quot;There's a very legitimate concern about linking to unverified or unverifiable resources. It becomes a journalistic issue of 'can you trust the things you're linking to', because by linking to it, you are validating it.quot; Scott Karp http://www.publish2.com/ http://www.journalism.co.uk/5/articles/532603.php
  20. 20. Authoritative voices breadth and depth of the story taste and decency link to the debate rather than the cause other media community voices different from comment blogroll
  21. 21. linking questions 1. Does the URL to which I am referring the reader reward him or her with additional content that a reader of this story likely did not know, or know how to get easily? 2. Does the text I am selecting to link this text give the reader an obvious clue as to what the hyperlinked page will contain? 3. Am I using the shortest possible amount of text to provide that clue? 4. Would the content of the linked text, or the context surrounding it, reasonably mislead the reader into believing that the linked page contains something other than what it does? http://www.ojr.org/ojr/stories/080215niles/
  22. 22. managing comments moderate openly censor words not whole comments make your moderation process clear engage be visible in your comments emphasise post about good comments More at: http://www.currybet.net/cbet_blog/2008/02/blog_comments_1.php
  23. 23. community content find for content at the point of delivery avoid pet picture syndrome guest bloggers Flickr Youtube share and share alike
  24. 24. http://onlinejournalismblog.com/2008/09/18/basic-principles-of-online-journalism-c-is-for-community-conversation-pt2-conversation/
  25. 25. We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads, and along these sympathetic fibers, our actions run as causes and return to us as results. Herman Melville

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