Digital Chameleon Learning

Sydney, Australia, NSW Australia

In a constantly changing business environment, you’re either a Digital Chameleon or you want to become one. Digital marketing’s rapid growth reflects the demand from connected customers, who expect businesses to be as digital-savvy as they are. Capabilities in social, mobile, content, video and understanding how to leverage data are now core skills for all marketers and media salespeople. Many organisations are losing out to more digitally-savvy competitors, with both younger and more experienced staff and management lacking digital competence and experience. Capgemini Consulting’s report “The Digital Talent Gap: Developing Skills for Today’s Digital Organizations” found that compani...