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Successfultwittermarketing digital marketing paathala

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Successfultwittermarketing digital marketing paathala

  1. 1. Twitter MARKETING By DMP
  2. 2. Why Marketing on Twitter Matters Twitter is a very powerful tool for businesses on the Internet. It continuously demonstrates its superb ROI by driving sales to businesses because with Twitter you can extend your reach, create chatter about your brand, and listen to what customers and the industry are saying.
  3. 3. Why Marketing on Twitter Matters
  4. 4. It is important to focus on creating content like blog posts, templates, and ebooks that are useful. This will drive people to your website from Twitter. TYPES OF CONTENT: Ebooks and Guides. Blog Posts. Content Creation Assets.
  5. 5. The content you’ve created is fuel to promote your brand in unique ways on Twitter.
  6. 6. When you give your audience a peek at what they’re going to learn, it gives them an added incentive to click.
  7. 7. It’s a really great idea to create a custom image so you have an extra opportunity to stand out in a Twitter feed.
  8. 8. When you create a Twitter post, your goal is to guide your audience to perform an action on your website. THE TWITTER CONTENT FLOW: Twitter Post. Landin g page. Lead generation/ purchase.
  9. 9. DON’T JUST TALK ABOUT WHAT YOU SELL. YOU LOOK SOMETHING LIKE THIS WHEN YOU ONLY TRY TO SELL.
  10. 10. INSTEAD, ALTERNATE BETWEEN DIRECT AND INDIRECT SELLING. DIRECT SALES: INDIRECT SALES: This means that you share content that sends people directly to a landing/sales page. This means that you’re sharing useful thoughts with the idea that the leads or purchases will be generated at a later time.
  11. 11. SOME EXAMPLES OF DIRECT AND INDIRECT TWITTER POSTS. DIRECT SALES: INDIRECT SALES: Share a landing page that leads to offers for things like: • An ebook. • A whitepaper. • Free creative assets. Try sharing: • Photos. • Retweets. • YouTube videos. • Third-party content.
  12. 12. If you post a diverse array of content, that align with your goals, you’ll naturally generate leads and sales.
  13. 13. GOALS BESIDES SALES LEAD TO SALES.
  14. 14. = The smaller goals help get eyeballs, and without eyeballs (followers!) you won’t get any clicks that generate leads or sales.
  15. 15. EXAMPLE: THIS IS A DIRECT LEAD GENERATING TWEET.
  16. 16. EXAMPLE: THIS IS A INDIRECT LEAD GENERATING TWEET.
  17. 17. EMBRACE BOTH. DIRECT SALES: INDIRECT SALES: BECAUSE MIXING IT UP MEANS YOUR FOLLOWERS WON’T GET BORED.
  18. 18. DIRECT VS. INDIRECT RULE OF THUMB. Make 80-90% of your Tweets great content, and the other 10-20% can push more direct sales.
  19. 19. http://farm8.staticflickr.com/7204/698674071 9_5454a51867_b.jp
  20. 20. You can only fit 140 characters in a Tweet, so you need to think about how to make your Tweets stand out in a users feed.
  21. 21. HOW TO STAND OUT Standing out really isn’t that hard, people just don’t take the time to try to. Using photos or videos (Vines) is an easy way to stand out.
  22. 22. EXAMPLE: HERE’S HOW YOUR TWEET LOOKS WITH AN IMAGE. (IT STANDS OUT!)

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