Taking a strategic approach to your digital marketing will pay real dividends for your online business.

2. Digital Marketing THE PRIME DIRECTIVE Digital marketing is about PEOPLE not TECHNOLOGY ! Technology is just the bit in the middle that helps us communicate more effectively

4. Changing the way people interact with businesses and brands.

9. What are they doing badly (learn from them)

10. What aren't they doing at all (seize the opportunity)

12. Are you servicing the same customer base online?

14. Set clear, measurable, achievable goals.

16. Impatient information junkies: they want it all, and they want it now

17. They're in control: play on their terms or you'll lose them before you start

18. They're fickle: if your value proposition doesn't stack up, they'll go elsewhere