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DIGIQOM Centre of Excellence
WHY BOTHER ABOUT SOCIAL MEDIA?




                     FIRST STEPS AND INTRODUCTION




DIGIQOM Centre of Excellence
So what is Social Media?




       DIGIQOM Centre of Excellence
Our World




                                 Google Dependent

                                 Facebook Friendly

     ...
Where is the Audience



  2/3 of the global internet population is on Social Networks
                                   ...
Challenge Faced by Brand Communicators



2/3 of the economy
is now influenced by
Personal Recommendations….

(Source: McK...
The Internet is Social




      DIGIQOM Centre of Excellence
PR Influenced by Personal Opinions




      DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
MOST COMPANIES STILL TREAT
SOCIAL MEDIA
LIKE JUST ANOTHER
MARKETING CHANNEL….
When its MUCH                   MUCH MORE!

...
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
Here’s what you need to do…




DIGIQOM Centre of Excellence
so   where to start




DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence
Make
         Consumers
           Friends
             Lets get your brand talking!


DIGIQOM Centre of Excellence
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Why Bother About Social Media

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Why Bother About Social Media

  1. 1. DIGIQOM Centre of Excellence
  2. 2. WHY BOTHER ABOUT SOCIAL MEDIA? FIRST STEPS AND INTRODUCTION DIGIQOM Centre of Excellence
  3. 3. So what is Social Media? DIGIQOM Centre of Excellence
  4. 4. Our World Google Dependent Facebook Friendly Twitter Guided Instant messaging led Powered to publish and create news Recommendation driven DIGIQOM Centre of Excellence
  5. 5. Where is the Audience 2/3 of the global internet population is on Social Networks AC Neilson Survey 2009 Visiting Social Networking sites is the 3rd most popular activity online ahead of Email Source AC Neilson 50% of all Indians on the internet are on social networks 19 Million Indians spend their Time on social network everyday Source - Comscore DIGIQOM Centre of Excellence
  6. 6. Challenge Faced by Brand Communicators 2/3 of the economy is now influenced by Personal Recommendations…. (Source: McKinsey Quarterly) We have reached a point where: 14% of people trust ads 78% of people trust consumer recommendations (Source: Neilsen Global Trust In Advertising Survey, 2008) DIGIQOM Centre of Excellence
  7. 7. The Internet is Social DIGIQOM Centre of Excellence
  8. 8. PR Influenced by Personal Opinions DIGIQOM Centre of Excellence
  9. 9. DIGIQOM Centre of Excellence
  10. 10. DIGIQOM Centre of Excellence
  11. 11. DIGIQOM Centre of Excellence
  12. 12. DIGIQOM Centre of Excellence
  13. 13. DIGIQOM Centre of Excellence
  14. 14. DIGIQOM Centre of Excellence
  15. 15. MOST COMPANIES STILL TREAT SOCIAL MEDIA LIKE JUST ANOTHER MARKETING CHANNEL…. When its MUCH MUCH MORE! DIGIQOM Centre of Excellence
  16. 16. DIGIQOM Centre of Excellence
  17. 17. DIGIQOM Centre of Excellence
  18. 18. DIGIQOM Centre of Excellence
  19. 19. DIGIQOM Centre of Excellence
  20. 20. DIGIQOM Centre of Excellence
  21. 21. DIGIQOM Centre of Excellence
  22. 22. DIGIQOM Centre of Excellence
  23. 23. Here’s what you need to do… DIGIQOM Centre of Excellence
  24. 24. so where to start DIGIQOM Centre of Excellence
  25. 25. DIGIQOM Centre of Excellence
  26. 26. Make Consumers Friends Lets get your brand talking! DIGIQOM Centre of Excellence

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