This document summarizes 5 major social media fails: 1) Honda's manager posted fake positive feedback about a new car on Facebook which was discovered. 2) Two Domino's employees filmed themselves abusing food in the kitchen and it was posted on YouTube, costing the company millions. 3) Dell initially ignored social media but then faced major criticism online which rose their first post to the top of Google searches. 4) A musician turned a bad United Airlines experience into a viral YouTube song which received widespread coverage. 5) Social media fails can have major financial and reputational costs if not properly managed.

1. ONLINE REPUTATION DISASTER
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2. Social Media: The Top 5 Epic Fails
of all time!
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3. Honda
• Honda updated FB with pictures of a brand new car…
• Unfortunately some of the fans didn’t like the new
designs, both positive and negative feedback was
being given
• One chap decided to post some really positive
feedback…
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4. Come on Eddie- Be Honest!
His identity was uncovered within minutes
as the Manager of Product Design - Honda
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5. Domino’s employees YouTube themselves
to court
Two brilliant Domino’s Pizza employees thought it was funny to film
themselves abusing takeaway food and breaking the hygiene standards in
one of Domino’s Pizza store kitchen.The video was uploaded on YouTube
(another wise move) and received more than one million views before it
was pulled down.
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6. But as all businesses should understand, you can try to
remove the negative traces but it can still be found
somewhere else in the
social media space.
This scandal resulted in a multi-million
dollar loss and caused great damage to
Domino’s 50 year old brand reputation.
Criminal cases had been filed against the
employees while Domino’s CEO used none
other than YouTube to make a sincere
apology for the incident.
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7. • A couple of years ago, Dell were managing to
turn a blind eye on ‘Social Media presence’. So
much so it was virtually non existent.
• One fine day Dell has its first ever social media
entry….
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8. Welcome to
• One unhappy Dell customer decided to write a blog
post criticizing the company
• Before too long the ‘Dell Hell’ page appeared as the
top hit when searching for ‘Dell’ in Google due its
overnight popularity
-Dell are now in control of their Social Media
Presence- offering some of the best representation
around! (Surprising!!)
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9. UNITED BREAKS GUITARS
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10. Musician Dave Carroll turned an unfortunate
experience into a catchy, funny song published
on YouTube which received millions of views,
was reproduced thousands of times on the web,
and was covered by major network media.
http://www.youtube.com/watch?v=5YGc4z
Oqozo
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