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Social Media Brand Champs

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Social Media Brand Champs

  1. 1. SOCIAL MEDIA CHAMPS DIGIQOM Centre of Excellence
  2. 2. Kogi Korean BBQ Taco Truck Uses Twitter To Go Viral In Los Angeles DIGIQOM Centre of Excellence
  3. 3. • Kogi BBQ started as a taco truck • They use Twitter to connect with customers • Twitter followers receive daily updates on where the truck will be next • The results have been dazzling • They serve 600 to 700 customers a night DIGIQOM Centre of Excellence
  5. 5. • Blendtec sells powerful commercial blenders • They use low-cost online videos with the theme ‘will it blend’ • Their videos have received over 50 million views and over 200,000 followers on Youtube • Blendtec sales increased sales 700% http://www.blendtec.com/willitblend/videos. aspx?type=unsafe&video=ipod DIGIQOM Centre of Excellence
  6. 6. Starbucks Asks for Your Advice DIGIQOM Centre of Excellence
  7. 7. Social media isn’t only about using existing websites, but sometimes creating your own. To get a better handle on consumer feedback, Starbucks did just that with “My Starbucks Idea.” The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested. DIGIQOM Centre of Excellence
  8. 8. Dell Doing it Everywhere DIGIQOM Centre of Excellence
  9. 9. DIGIQOM Centre of Excellence
  10. 10. Embracing social media is a huge undertaking, and involves a large investment. Dell didn’t shy away from these obstacles, instead they’ve gone above and beyond, truly cultivating a cross-platform community. They’ve created multiple Twitter handles, a network of blogs, and are very active on Facebook. Dell is also one of the few companies to publicly state that they created a return on investment from Twitter. Apparently, Dell’s social media efforts help create “$1 million in revenue“. DIGIQOM Centre of Excellence