The Age of Engage: An Urban Guide to the Social Music Evolution
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Danny Dee of Digipendent's blueprint to monetizing in the new Social Music Economy
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The Age of Engage: An Urban Guide to the Social Music Evolution
- 1. The Age of Engage: An Urban Guide to The Social Music Evolution Thursday March 04, 2k10 Daniel “Danny Dee” Aguayo Minister of Propoganda Digipendent Artist Services
- 2. WARNING (Shit Load of Bad Words)
- 4. State of the Digital Union 40% of music was bought digitally in 2009 1 billion Youtubevids watched daily 20hrs of content uploaded every minute 175k new blogs create daily Facebook users = 400million 45million daily status updates Myspace users = 120million 50 million tweets per day (600 per second )
- 5. The Age of Engage
- 7. Fans don’t want to Just connect with you music…. True fans want YOU to connect with THEM!
- 8. VS
- 9. 360 Deals = Standard
- 10. Do For Self! Avg. Rev Per Sale: iTunes = < $3 / ARPS: D-T-F = $20-$50
- 11. Create your own Dream Team Manager(s) Lawyer Promo team P.R. Distro (physical/digital) Radio promoter Web design Booking agent Misc: Publisher/manufacturers/video/label, stylist etc…
- 12. The 3 Stages of Development Alert, Connect, Sell
- 13. How Do you Compete w/ FREE?
- 14. ADD VALUE
- 15. Limited Edition High Margin Offers
- 16. You Are NOT Selling Music… …selling experiences Not making transactions… …Building relationships
- 17. Fans pay more: >$20 average revenue / transaction, $50 with branded artists
- 18. The Formula for Success
- 19. CwF + RtB = $
- 23. Tiered Pricing
- 24. Free is a Price Point
- 25. OLD Model vsNEW Model High Volume, Low Margin Millions of units One-size fits all product Tiny Revenue for artist Lower Volume, High Margin Multiple Products (SKUs) Smaller, segmented market Efficient, high-margin
- 26. Direct-to-Fan Marketing Plan Establish Goals Craft Product Offers Create Content Formulate Value Proposition Analyze & Optimize Apply Pareto Principle Repeat, iterate , Experiment
- 27. Landing Page Offer Page
- 28. Squeeze Page
- 30. Anticipated,
- 31. personal
- 35. The Essentials
- 37. The Top 2 Things You should be doing… …as unsexy as they me be, are: Collecting fan email addresses (only when its permission based) Worrying about Search Engine Optimization (SE0)
- 38. Key Takeaways It’s all about the data! website = homebase CwF + RtB = $ You can’t DIY Include tiered premium offers + collectibles w/ higher value experiences Focus on low friction/cost fan acquisition None of this is possible without GREAT music.
- 39. Thank you! HOLLA! dannydee.com digipendent.com twitter.com/dannydee youtube.com/digipendent facebook.com/digipendent #artistadvice