One of the best ways to make your advertising truly impactful is through campaign personalization. Tailoring you messaging (based on context, stage in the customer journey, and what your customers are saying about your brand) ensures that you’re speaking directly to customers’ biggest wants, desires, and pain points. In this webinar, AdRoll and Digimind will show how you can use a smart social media strategy to understand brand reputation, customer sentiment, and market trends. That way creating effective retargeting and prospecting campaigns—across the web—is a piece of cake. -How to leverage social data to identify your key audience across Facebook, Twitter, LinkedIn, and Instagram. - How to effectively listen to conversations about your brand and industry. - How to use this data to create retargeting campaigns across the web and social media. - How to create high-intent audience sets from data about your current customer base. And more!

1. How to Find and Target
your Customers Online.

2. Speakers
Hiba Haider
Campaign Marketing
Manager at Digimind
@hhaider91
Kevin Garcia
Sr. Product Marketing
Manager at AdRoll
@GarciaKevin
Tweet us at @AdRoll and @digimindci
1.

3. Before We Start Tweet us at @AdRoll and @digimindci
1. Ask us questions
2. Post-webinar recording
3. Tweet at us @Garciakevin
and @hhaider91
1.

4. Tweet us at @AdRoll and @digimindci
Digimind Overview

5. Digimind Overview Tweet us at @AdRoll and @digimindci
Insight-driven decisions will
redefine a brand’s
competitiveness.
1.
“Insights-driven companies will grow at
least 8 times faster than global GDP”

6. Real-time Social
Customer-
centric
Digimind Overview Tweet us at @AdRoll and @digimindci

7. Our Vision Tweet us at @AdRoll and @digimindci
1.
Not just social media.
Sales
Find new
prospects
Marketing
Measure campaign
impact
Customer service
Improve response
time
Communication
Engage influencers
R&D
Spot market trends
HR
Monitor employer
brand
Insights
850 million sources of
real-time data

8. Our Vision Tweet us at @AdRoll and @digimindci
1.

9. Tweet us at @AdRoll and @digimindci
How to find your customers online.

10. Social Intelligence Tweet us at @AdRoll and @digimindci
Social Intelligence
is the ability to know oneself and know
those with whom you interact.
1.

11. Social Intelligence Tweet us at @AdRoll and @digimindci
1.

12. Tweet us at @AdRoll and @digimindci
1.
Industry Trends

13. Tweet us at @AdRoll and @digimindci
1.
Industry Trends

14. Tweet us at @AdRoll and @digimindci
1.
Industry Trends

15. Social Listening Tweet us at @AdRoll and @digimindci
Social Listening
is the process of monitoring digital
conversations to understand what
customers are saying about a brand
online.
1.

16. Tweet us at @AdRoll and @digimindci
1.
Social Listening

17. Tweet us at @AdRoll and @digimindci
1.
Social Listening

18. Identify Influencers Tweet us at @AdRoll and @digimindci
1.

19. Influencer Marketing Tweet us at @AdRoll and @digimindci
1.

20. Competitive Benchmarking Tweet us at @AdRoll and @digimindci
1.

21. Competitive Benchmarking Tweet us at @AdRoll and @digimindci
1.

22. How to Find Customers Online Tweet us at @AdRoll and @digimindci
To review:
1) Social Listening
2) Monitor Industry Trends
3) Identify Influencers
4) Competitive benchmarking
1.

23. Tweet us at @AdRoll and @digimindci
Using data to create more
personalized campaigns

24. Types of data to assess Tweet us at @AdRoll and @digimindci
1.
First Party Data Second Party Data Third Party Data
Intent & Fit
Scale
Advertiser-owned data.
Highest Intent, Best Fit
Limited Scale
Data collected by secondary party
Medium Fit
Increased Scale
Firmographic / demographic data
purchased from outside vendor
Lowest Fit
Large Scale

25. Types of data to assess Tweet us at @AdRoll and @digimindci
1.
First Party Data
URL Event
Pages Viewed Impressions Served
Integrations
CRM/Email List

26. URL-based segmentation Tweet us at @AdRoll and @digimindci
1.
Captures anyone who
visits a specific URL or
portion or a URL.
ie. adroll.com/pricing*
would capture everyone
who visits the AdRoll
pricing page.

27. Event-based segmentation Tweet us at @AdRoll and @digimindci
1.
Captures those who
perform a defined action on
your website, such as a
button click or form fill.

28. Frequency-based segmentation Tweet us at @AdRoll and @digimindci
1.
Audiences based on the
minimum number of pages
viewed.
ie. Viewed 5+ pages.
Audiences based on a minimum
number of impressions served.
ie. Served 10+ impressions.

29. Integrations / CRM & Email Tweet us at @AdRoll and @digimindci
1.
Upload fixed lists directly
from a CRM or Email list.
Integrate with CRM vendors such
as Marketo and Salesforce, or
online retailers like Shopify and
WooCommerce for dynamic
segments.

30. Second party & Algorithm Tweet us at @AdRoll and @digimindci
1.
Companies that have
massive data pools such as
Facebook, Google, AdRoll,
etc. can utilize those
second party data pools to
supplement targetings
Your site’s customer
behavior
is analyzed and
matched with similar
prospects in the
IntentMap
Prospects come to
your website via ads.
With every new
customer,
Prospecting gets
smarter.
AdRoll IntentMap
+1 BILLION DIGITAL
PROFILES
The world’s largest
opt-in advertiser
data co-op

31. Third party segmentation Tweet us at @AdRoll and @digimindci
1.
Third
Party Data
BlueKai
eXelate
Acxiom, etc.

32. Programmatic vendors Tweet us at @AdRoll and @digimindci
1.
Programmatic vendors can help you target
and segment audiences based on how they interact with your site
Use a programmatic vendor to cookie
users on the web and mobile
Create segments on them based on
where they go online
Target segments differently based on
how they interacted with your brand

33. Tweet us at @AdRoll and @digimindci
Questions?

34. Tweet us at @AdRoll and @digimindci
Thank you.
hiba.haider@digimind.com
kevin.garcia@adroll.com