The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower. As the world becomes more complex, the brands that are winning prove the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond. Just what are customers looking for in a simple experience, and how can you deliver it? Learn the six behaviors your marketers need to instill to immediately turn your customers’ experience from complex to SIMPLE.

1. KEYNOTE
Matt Lyles
CHIEF SIMPLIFICATION OFFICER
MATT LYLES & CO., LLC
SIMPLE Brand: Creating Loyal
Customers Through a SIMPLE
Customer Experience
NASHVILLE, TN ~ MAY 31 - JUNE 1, 2023
DIGIMARCONMIDSOUTH.COM | #DigiMarConMidSouth

10. “I’ll give you
nine seconds.”

15. Multiply the procedures and
clearances involved in issuing
instructions, paychecks, and so
on. See that three people have
to approve everything where one
would do.

16. Give lengthy and
incomprehensible explanations
when requested.

17. Make train travel as
inconvenient as possible. Make
mistakes in issuing train
tickets. See that the food is
especially bad.

28. Siegel+Gale World’s Simplest Brands - 2021

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