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How to Automate Your Sales Funnels with Messenger Marketing - Arvell Craig, Chatbot Funnels

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How to Automate Your Sales Funnels with Messenger Marketing - Arvell Craig, Chatbot Funnels

In 2016, Facebook opened their Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI.

In 2016, Facebook opened their Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI.

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How to Automate Your Sales Funnels with Messenger Marketing - Arvell Craig, Chatbot Funnels

  1. 1. Arvell Craigarvell@designthatspeaks.com CHIEF EXECUTIVE OFFICER, CHATBOT FUNNELS New York, NY ~ MAY 10 – 11, 2018 | DIGIMARCONEAST.COM #DigiMarConEast How to Automate Your Sales Funnels with Messenger Marketing KEYNOTE
  2. 2. The Problem • User Attention • Platforms
  3. 3. • User Attention • Platforms The Opportunity
  4. 4. There are 1.3 Billion Facebook Messenger Users Whom You Can Advertise, Convert and Run Automated Nurture Campaigns That Generate 3-5 TIMES more ENGAGEMENT than Email Marketing!
  5. 5. What Is Realistic?
  6. 6. 54.5% Take Promotion 27.2% Request Live Person After Subscribing… 75% Engagement
  7. 7. 52% Open | 12% Click $1,910 Recovered Revenue Abandon Carts: Email 93% Open | 51% Click $3,074 Recovered Revenue Abandon Carts: Messenger
  8. 8. 95% Open Rate 60% CTR 22.5% Email Collected 41.1% Webinar Attendance 53.2% Conversion from Attendees 11.7% Conversion from Subscribers Webinar Funnels
  9. 9. What Does this Chatbot Funnel Look Like?
  10. 10. If You Stay to The End…
  11. 11. • Digital Marketing for 16 yrs ( Agency, Consulting, Coaching ) • Email & Chatbots • Building & Speaking on chatbots for 14 months • Partner with the Leading Chatbot Consultant for Chatfuel and ManyChat Arvell Craig
  12. 12. OVERVIEW What is a Chatbot? Why Chatbot Funnels in Messenger? How Automation Works in Messenger Chatbots Q&A // DEMO ADDITIONAL HELP
  13. 13. What is a Chatbot? Chatbots are interactive software platforms that reside in apps, live chat, email, and SMS and can behave in a human-like manner.
  14. 14. VOICE TEXT STANDALONE FB MESSENGER SLACK SKYPE ALEXA
  15. 15. MINDSET Why Chatbot Funnels Inside FB Messenger?
  16. 16. Accessible Profile Data 1. First & Last Name 2. Profile Pic 3. Gender 4. Geo Location 5. Time Zone 6. Last Referral Ad 7. Is Payment Enabled 8. Email & Phone ** **Via Quick Reply
  17. 17. Chatbot Automation • Lead Gen • Lead Nurturing
  18. 18. Lead Generation (Subscribers) Leveraging Facebook & 3rd Party Tools
  19. 19. LEAD GENERATION ( SUBSCRIBERS ) - Facebook Page Optimized - Facebook Ads - Facebook Comment Tool - Facebook Widgets/Embed Tools - FB Messenger Code - Website Opt-ins / Lead Magnets - Website Contact Form
  20. 20. Welcome or On-Boarding Sequence Conversate with the Customer to Segment or Qualify Nurture Relevant Content AUTOMATE LEAD NURTURING Dynamically Respond to Questions Process Payments or Book Appointments
  21. 21. Conclusion 1. 1.3 Billion Users on FB Messenger 2. Opening and Optimizing their Platform for Businesses 3. Tools Available to Automate Your Engagement 4. The Window of Opportunity is Closing
  22. 22. � Q&A // DEMO http://arvell.chat
  23. 23. MORE HELP? ChatbotFunnels.me

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