1.
Transforming How Work
Gets Done in Marketing
KEYNOTE
Justin Ablett
IBM GLOBAL LEAD FOR ADOBE
IBM IX
Jay Trestain
GLOBAL OFFERING LEADER,
ADOBE PARTNERSHIP
IBM IX

2.
IBM and Adobe
Work Easy & Play Easy
Justin & Jay’s recipe to
Work Easy
& Play Easy

3.
IBM and Adobe
Work Easy & Play Easy

4.
IBM and Adobe
Work Easy & Play Easy

5.
IBM and Adobe
Work Easy & Play Easy
How can I manage
my work & not let
my work manage me?

6.
IBM and Adobe
Work Easy & Play Easy
JUSTIN ABLETT
Global Marketing
Transformation Lead, IBM iX
Favourite Cocktail
Old Fashioned
JAY TRESTAIN
Global Marketing
Transformation Offerings Lead, IBM iX
Favourite Cocktail
Espresso Martini

7.
IBM and Adobe
Work Easy & Play Easy
TOM
Designer
SARAH
Marketing Lead
MOLLY
CEO

8.
IBM and Adobe
Work Easy & Play Easy
More time doing what he
hates than what he loves

9.
IBM and Adobe
Work Easy & Play Easy
Need to hit targets but
feels blindfolded.
Doesn't have the visibility
of what people are working
on

10.
IBM and Adobe
Work Easy & Play Easy
Multidimensional challenge
- difficult to align different
siloe'd business units

11.
IBM and Adobe
Work Easy & Play Easy
TOM
Unhappy & Dissatisfied
SARAH
Frustrated & Ineffective
MOLLY
Disconnected & Unempowered

12.
Enterprise Work
Management
is a strategic, integrated approach that aligns process, culture, structure, and technology to better
achieve organizational objectives. It creates integrated workflows that sit across the enterprise, breaks
down functional silos, and enables teams to work collaboratively across the full lifecycle of work
IBM and Adobe
Work Easy & Play Easy

13.
IBM and Adobe
Work Easy & Play Easy
Now he can spend more
time doing what he loves
than what he hates

14.
IBM and Adobe
Work Easy & Play Easy
Now has a dashboard
enabling decisions
based on insight not
hindsight

15.
IBM and Adobe
Work Easy & Play Easy
Can show value realisation
across the organisation,
breaking down silo's and
increasing overall business
impact.

16.
IBM and Adobe
Work Easy & Play Easy

17.
IBM and Adobe
Work Easy & Play Easy
Purpose

18.
IBM and Adobe
Work Easy & Play Easy
Purpose
Process

19.
IBM and Adobe
Work Easy & Play Easy
Purpose
Process
Platform

20.
IBM and Adobe
Work Easy & Play Easy
Purpose
Process
People
Platform

21.
IBM and Adobe
Work Easy & Play Easy
Purpose
Process
People
Platform
Partner

22.
IBM and Adobe
Work Easy & Play Easy
FIND YOUR MIXOLOGIST
IBM & Adobe
—
270 Certifications
260 Accreditations
Rego Consulting Acquisition
Partnership Ecosystem
Technical Integration Library
Human Centred Design DNA

23.
IBM and Adobe
Work Easy & Play Easy
GET YOUR SHAKER…
Adobe Workfront
—
Using data to measure
performance, by combining
project costs, project KPIs
and time metrics
Streamlining & automating
end-to-end processes
from intake to planning,
execution & monitoring
Empower employees by
centralizing and connecting
work across departments,
and companies
Connecting to other
systems to create an
Operational System
of Record

24.
IBM and Adobe
Work Easy & Play Easy
CHOOSE YOUR DRINK
Business Impact
—
Align Work to
Objectives
Align Data
and Platforms
Align People
and Culture
Align
Processes
Business
Impact

25.
IBM and Adobe
Work Easy & Play Easy
PREPARE YOUR INGREDIENTS
Reimagine your processes
—
2
2
1
1

26.
IBM and Adobe
Work Easy & Play Easy
A LARGE POUR OF YOUR BASE DRINK
KPIs
—
Benchmark
Know and understand your starting point by identifying the
appropriate benchmark upon which to..
Measure
Set the right KPIs for your function/business/team/outcome; measure
and calculate gains made in a way that translates to specific and real
value to you.

27.
IBM and Adobe
Work Easy & Play Easy
A TWIST OF SOMETHING SPICY
AI & Automation
—
Automation and AI can be used to enhance and optimise processes
even further…

28.
IBM and Adobe
Work Easy & Play Easy
ADD GARNISH OR TWO….
Dashboard

29.
IBM and Adobe
Work Easy & Play Easy
PARTY TIME!
Unify organisations, teams and tools in
a single platform
—

30.
IBM and Adobe
Work Easy & Play Easy
Justin & Jay’s recipe to
Work Easy
& Play Easy

31.
IBM and Adobe
Work Easy & Play Easy