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Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World - Clayton Smith, Columbia College Chicago

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Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World - Clayton Smith, Columbia College Chicago

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Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher royalty shares, new revenue streams, and unique fundraising possibilities for creatives. But it's also a brand new frontier that sparks a lot of questions and confusion. Whether you’re brand new to blockchain, or you're knee-deep in the Web3 world, come explore the answers to your questions about the future of creation and distribution in this exciting, imaginative, and accessible session on the burgeoning new world of blockchain. Presented by Clayton Smith, who is coordinator of the Marketing degree program at Columbia College Chicago, and Cara Dehnert, J.D., a creative industries lawyer and professor. What are three key takeaways the audience will get from your presentation/panel participation?
- The general landscape of Web3
- Legal implications of using blockchain
- Immersive branding strategies for the metaverse

Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher royalty shares, new revenue streams, and unique fundraising possibilities for creatives. But it's also a brand new frontier that sparks a lot of questions and confusion. Whether you’re brand new to blockchain, or you're knee-deep in the Web3 world, come explore the answers to your questions about the future of creation and distribution in this exciting, imaginative, and accessible session on the burgeoning new world of blockchain. Presented by Clayton Smith, who is coordinator of the Marketing degree program at Columbia College Chicago, and Cara Dehnert, J.D., a creative industries lawyer and professor. What are three key takeaways the audience will get from your presentation/panel participation?
- The general landscape of Web3
- Legal implications of using blockchain
- Immersive branding strategies for the metaverse

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Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World - Clayton Smith, Columbia College Chicago

  1. 1. KEYNOTE Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest Clayton Smith ASSOCIATE PROFESSOR OF INSTRUCTION COLUMBIA COLLEGE CHICAGO Cara Dehnert PROFESSOR JAYARAM LAW
  2. 2. "Hello!" Clayton Smith Columbia College Chicago Cara Dehnert Jayaram Law / ACM@UCO
  3. 3. Conclusion Clayton Smith clsmith@colum.edu Cara Dehnert cdehnert@jayaramlaw.com

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