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Advanced Social Media Strategy - Jeff Turnbow, www.JeffTurnbow.com

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Advanced Social Media Strategy - Jeff Turnbow, www.JeffTurnbow.com

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Social media interrupts all communications today thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments in history and some strategies used to create these moments. This session is designed to inspire new ideas to fuel your social media strategy. In this presentation, learn how to analyze how companies have used different strategies to interrupt and reach specific targets; Develop an actionable digital strategy that aligns with your business goals; Find solutions to current strategic hurdles and expand your professional digital network by connecting with peers.

Social media interrupts all communications today thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments in history and some strategies used to create these moments. This session is designed to inspire new ideas to fuel your social media strategy. In this presentation, learn how to analyze how companies have used different strategies to interrupt and reach specific targets; Develop an actionable digital strategy that aligns with your business goals; Find solutions to current strategic hurdles and expand your professional digital network by connecting with peers.

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Advanced Social Media Strategy - Jeff Turnbow, www.JeffTurnbow.com

  1. 1. Advanced Social Media Strategy MASTER CLASS Jeff Turnbow FOUNDER WWW.JEFFTURNBOW.COM PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
  2. 2. ADVANCED SOCIAL STRATEGY / CREATING WOW MOMENTS! Jeff Turnbow Founder / CEO JeffTurnbow.com WinningLocal.com
  3. 3. Surprise! Memorable! Significant! Over The Top! Momentous! Standout! Delightful! Unique! Blown Away! Overwhelming! Shocking! Inspiring! Standout! Creative! Emotional Connection! Compelling!
  4. 4. Challenge Your Social Strategy Put Some WOW! Back Simplify Process To Better Efficieny
  5. 5. DISCOVERY & DIAGNOSTICS STRATEGY CONTENT INFRASTRUCTURE SUCCESS PLAN POST
  6. 6. RETWEEET TV AUDIENCE 40 MILLION 43 MILLION Ellen Samsung FB 1.2 Million Followers in 2 Days 2 Million Fans in 2 Days
  7. 7. I gave everyone in my audience a @SamsungMobileUS Galaxy Note 3. Anyone else want one? http://t.co/IEBeuU8MDN — Ellen DeGeneres (@TheEllenShow) March 3, 2014
  8. 8. The selfie moment is valued at somewhere between 800 MILLION and 1 BILLION!
  9. 9. SAMSUNG SPENT 20 MILLION ON THE “SPONSORSHIP”
  10. 10. 1.3 BILLION!!! Views #1 in 18 countries
  11. 11. DISCOVERY & DIAGNOSTICS STRATEGY CONTENT INFRASTRUCTURE SUCCESS PLAN POST
  12. 12. DISCOVERY & DIAGNOSTICS STRA TEGY CON TENT
  13. 13. Get Started What are the Goals -END RESULT Assemble and Conference Health Check-Up Content Capacity Partners Social Channels Sites - Landing 1-2 Hours DISCOVERY & DIAGNOSTICS
  14. 14. Workshop with Strategist / Consultants Web Strategy Social Strategy Scope of Work Potential Channels Influencers Content Mix Timeline 1 Week STRATEGY
  15. 15. Content Planning Brand Goals Brand Comments > Moment Web Blog Video Landing Page Funnels How Will You Nurture Tone Measure Success Measure Engagement If, Then Plan for Best – Prepare for Worst 1 Month CONTENT
  16. 16. CON TENT INFRA STRUC TURE SUCC ESS PLAN
  17. 17. Brand focused on relevance. Planned and prepared for “real time marketing moments” 2014 ALL BRANDS had the social media war room ready Twitter 15,000 RT Facebook 8,000 NEW IG 2,000 - 36,000 20% Increase in brand perception Commercial / Cookie vs. Crème yielded 16,000 photos submitted by consumers 10 YEARS AGO!
  18. 18. INFRA STRUC TURE User Experience Design Visual Designs Website Development Social Setup / Schedules Email design Text design User Acceptance Testing Launch Plan Launch 1 Month
  19. 19. POST Real Time Team Help Desk Concierge Social Media Concierge Content Concierge Reporting Review & Report Ongoing
  20. 20. WCVB Channel 5 Boston last Tuesday Since Ritz came out with the round crackers in 1934, everyone has wondered "what are those little scalloped-shaped ridges for?" WCVB.COM Rossen Reports: Ritz Cracker mystery solved -
  21. 21. “What people think the edges of Ritz Crackers are for: wow, so pretty, aesthetic beautiful scallops,” the Tik Tok video begins. In the next segment, hands are showing rolling the edge of the cracker over cheese to cut it.
  22. 22. Is RITZ’s video reveal about the purpose of the cracker’s ridges a joke or is it the true purpose? 8,000 Comments about one Tik Tok spun into WOW! Moment across all platforms and millions in free presss
  23. 23. 0% of Wendy’s Customers Didn’t BELIEVE Meat Was Fresh Never Frozen Wanted to capture urban / youth uthenticity in Strategy stage ery tuned in Content stage aled in Success Plan n Brand
  24. 24. DISCOVERY & DIAGNOSTICS STRATEGY CONTENT INFRASTRUCTURE SUCCESS PLAN POST
  25. 25. Surprise! Memorable! Significant! Over The Top! Momentous! Standout! Delightful! Unique! Blown Away! Overwhelming! Shocking! Inspiring! Standout! Creative! Emotional Connection! Compelling!
  26. 26. Jeff Turnbow Founder / CEO JeffTurnbow.com WinningLocal.com LINKEDIN.COM/in/JeffTurnbow

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