What Is Social Media Marketing ?
• Social media marketing refers to the process
of gaining traffic or attention through social
media sites. Social media itself is a catch-all
term for sites that may provide radically
different social actions.
An Introduction To Social Media Marketing Tools
1 Buffer 14 Tail wind
2 Sprout Social 15 Agora Pulse
3 Meet Edgar 16 Crowd Booster
4 Hoot Suite 17 Visage
5 IFTTT 18 Audisense
6 Social Oomph 19 Tweepi
7 Buzz Sumo 20 Social bakers
9 Okto post
10 Tag Board
11 Follower Wonk
12 Every post
Buffer is one of the most recognized tools in the
industry. With it, you can schedule any types of posts
across any platform you want, even specifying patterns
of posts, such as “every day” or “weekdays.” You can also
use Buffer to follow up on your posts, evaluating which
ones were most effective, and why they were effective.
Sprout Social is an all-in-one social media marketing tool
to help managers better control their efforts. It features
multi-level access, allowing directorial control, and
access from lower-level team members to better
coordinate and delegate tasks. It comes with full post
scheduling capabilities, a detailed analytics platform, and
even a social listening platform to better understand
how your demographics use your platforms of choice.
Meet Edgar is a social media scheduling tool that allows
you to recycle old posts. All you have to do is organize
your posts by category, schedule your content by
category, and then Edgar will automatically go through
and post your content from each category. Once it’s
gone through all of your scheduled posts, it will start
recycling the older updates.
Hoot suite is a simple but powerful tool for the average
social media marketer. With a free version and relatively
inexpensive paid options, you can use Hoot suite to
schedule posts in advance on a number of different
social platforms and measure analytics to understand
how your content is performing.
IFTTT is an acronym that stands for “if this, then that”.
With it, you can combine different tools together to
create individual “recipes,” or sets of instructions. For
example, you can set it up to send a tweet every time
you make a new Instagram post. It’s a bit tricky to get
used to at first, but you can use other recipes to simply
plug and play. Best of all, it’s completely free to use.
When you first look at Social Oomph, it may seem simpler than
some of the other apps on this list, but its functionality makes it
a keeper. With Social Oomph, you can bulk upload a mass of
different updates all at once. For example, you can list a number
of blog posts in a text file and upload them to be randomly
distributed at certain time-based intervals on the platforms of
your choice. Here, you’ll also have access to intuitive follower
analysis features and tools to help you improve your audience
Buzz Sumo is one of the best tools we’ve found for
discovering new, fresh, or popular content on the web.
With it, you can plug in a topic or a selection of keywords
and find a breakdown of some of the most popular
trending posts in those categories, as well as a list of
influencers who are sharing that content. This is an
excellent way to learn new ideas for your content
marketing and social media campaigns as well as to
identify influencers in your industry who can help you
grow your following, visibility, and reputation.
Feedlyis best known as a content discovery tool, like
BuzzSumo, but it works a bit differently. Feedly is a
content aggregator, and you can use it to collect content
from any number of different areas, combining your
ideal reading material into a single feed that you can
peruse at your leisure. It won’t offer the same in-depth
metrics that BuzzSumo does, but it will give you ample
reading material, so you never run out of things to post
about on your social profiles.
Oktopost is a social media management tool specifically
designed for B2B companies. It allows you to schedule
your content, measure its effectiveness, curate
content to share and listen to the social conversations
that are important for your business. It even helps you to
manage large social media teams.
Tagboard is a social listening tool. All you have to do is
plug in a term, topic, or hashtag, and you’ll see how that
topic has been discussed in the social sphere. It’s an
advanced way to monitor things like brand and product
mentions, but it’s also a useful tool to generate new
ideas on what to post and how to engage your audience
(especially as trends develop).
Followerwonk is a tool exclusively for use with Twitter.
It’s also one of the most in-depth and useful tools on
this list. Followerwonk will help you analyze and
optimize your Twitter audience, suggesting people for
you to follow and ultimately helping you grow your
audience. So if Twitter is part of your social media
marketing campaign, this tool is a must-have.
Everypost makes it easy to curate content all in one
place by pulling together relevant multimedia from
YouTube, Instagram, Flickr, RSS feeds, and more. Then,
you can schedule your posts and customize them to suit
the audience of each of your social platforms. That way,
you are able to maximize the effectiveness of each and
Bitly allows you to shorten any URL so that it fits nicely
across your social media channels. These shortened
URLs work with any channel on any platform. You can
even track your results with individual link analytics, and
then optimize your marketing efforts based on the
insights you collect.
Tailwind is a tool that helps you to succeed on
Pinterest and Instagram. On Pinterest, you can pin
to multiple boards at once, bulk upload, and
schedule posts with the drag-and-drop calendar. If
you want to give it a spin, you can try it out for
Agora Pulse is a simple and affordable solution to social
media management. It has all the basic scheduling and
analytics features, and you can also run contests, quizzes
and promotions. It even allows you to see how your
social media marketing campaign stacks up against your
competitors. It you want to try it, they offer a free trial.
CrowdBooster is focused on delivering real-time
data that you can access quickly. You can create
reports measuring your key performance metrics,
export them via graphs and tables, and adapt to
your audience by giving you suggestions for who
you should engage with and how to improve your
Every social media campaign needs optimized
images. Visage is a tool that helps companies to design
social media graphics that are perfectly optimized for
each platform. You can easily manage your brand’s style
and approved graphic templates to ensure consistency
across all of your designs, and the editable designs allow
you to collaborate with your team to update and remix
graphics, with restrictions set by role.
Audisense is a social intelligence tool that allows
you to discover new target audiences, and segment
your own. Most importantly, it helps you to
understand you audience by telling you how they
tick. Then, Audisense helps you to optimize your
audience engagement at scale with tracking and
Tweepi is a tool specifically for Twitter which helps
you to get more followers. First, it finds relevant
users who are interested in your topic. Then, it
helps you to engage those users by @mentioning
them in tweets, adding them to a list, or following
Socialbakers is a suite of tools that help you to make
social media decisions based on analytics. You can
measure your performance versus your competitors, use
those insights to improve your content, and then
monetize your campaigns by budgeting more effectively
and boosting your customer acquisition, retention and
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