Presentation at Google Offices as part of the Digital Leaders Masterclass 5th July

1. Poli%cs
&
Business
just
press
play

5. YouTube
brings
the
power
of
sight,
sound
and
mo%on

6. www.visitnorway.com/360/geiranger

9. 800
million
unique
users
visit
YouTube
each
month

10. 4,000,000,000
views per day
on YouTube

11. h6p://www.youtube.com/user/associatedpress

12. 25% of
=me
spent
online
is
watching
online
video
Source:
comScore
Video
Metrix,
August
2011
and
eMarketer,
January
2010

13. video
+
social
=
earned
media
30% of
YouTube
viewers
share
with
a
friend
aBer
watching
a
video
700 YouTube
videos
shared
via
TwiEer
every
minute
100M People
comment,
share
or
like
a
YouTube
video
each
week
300 years of
YouTube
videos
are
viewed
on
Facebook
every
single
day

15. h6p://www.youtube.com/user/versusdebates

16. te s&
ve
ssi
ca
vo sts
pa rs
urniewe ad ivi
ct
into
t
v a

17. VIDEOCRACY

18. h6p://www.youtube.com/user/theRSAorg

19. h6p://www.youtube.com/user/guidofawkes

20. h6p://www.youtube.com/user/bigthink

21. h6p://www.youtube.com/user/mi6romney

23. We can bring viewers to you
Revolu%onising
video
adver%sing
People
choose
which
ads
they
want
to
see.
If
they
are
not
interested,
they
can
simply
skip
it.
And
you
are
only
charged
for
what
they
choose
to
watch.

24. Thank
You!
YouTube Confidential and Proprietary