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Digiday Publishing Summit
“Video on Platforms”
• Young people under 35 don’t have loyalty
to traditional media
• Care deeply about specific issues
• Share information th...
Virality is NOT a Strategy
5
Different platform, different experience 13
One Format Doesn’t Fit All Feeds
COMING
SOON
14
News
Politics Technology
Pop Culture
Entertaining
Legalization
Advocacy
Equality
One Channel Doesn’t Fit Al...
11
NowThis
Key Takeaways
Great Video
Core Issue
Interesting Fact
Relevant to Audience
Triggers Emotion
1
Content: Art + Sc...
Video On Platforms, Digiday Publishing Summit Key Biscayne, September 20th, 2016
Video On Platforms, Digiday Publishing Summit Key Biscayne, September 20th, 2016
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Video On Platforms, Digiday Publishing Summit Key Biscayne, September 20th, 2016

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Athan Stephanopoulos' presentation from DPS Key Biscayne, September 2016

Veröffentlicht in: Marketing
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Video On Platforms, Digiday Publishing Summit Key Biscayne, September 20th, 2016

  1. 1. Digiday Publishing Summit “Video on Platforms”
  2. 2. • Young people under 35 don’t have loyalty to traditional media • Care deeply about specific issues • Share information through social feeds • Want something smart to say. Don’t want to be told how to feel. • Stories should make them feel something The New Audience Truths 9
  3. 3. Virality is NOT a Strategy 5
  4. 4. Different platform, different experience 13 One Format Doesn’t Fit All Feeds
  5. 5. COMING SOON 14 News Politics Technology Pop Culture Entertaining Legalization Advocacy Equality One Channel Doesn’t Fit All Interests
  6. 6. 11 NowThis Key Takeaways Great Video Core Issue Interesting Fact Relevant to Audience Triggers Emotion 1 Content: Art + Science Would I share this story? Do I actually care about this story? What’s most compelling? What emotion am I conveying? 2 Insights: Think Like Users Video Centric Build for Speed & Scale Data Science 3 Tech: Powering Distributed

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