Online, offline, CRM, mobile. Your company generates mountains of audience data every day from all types of media. Learn how to BYOD (bring your own data) from any source and activate it for targeting everywhere to drive brand loyalty and customer engagement. Presenter: Madeline Rich, director of client development, Lotame @maddielotame

1. Collect Anywhere. Use Everywhere.
It’s Time to Unify your Data!
PechaKucha with Madeline Rich
Director Client Development
June 26, 2012

2. I FEEL HAPPY!!

3. Everything we’ve heard is TRUE!

5. Food for thought

6. How do you find out about your audience?

7. It’s Not Just about URLs and MetaTags

8. Collect Anywhere

9. Target Everywhere

10. The Bridge….
Transition……

11. Organize

12. BYOD to Reach the Right Audience
Healthy
Dads
Men
25-54
1+ kids
Have purchased
coconut water
Fitness
Dog lovers

13. Now What? ACTIVATE!

14. One Step Further…?
Improved Audience Inventory
Audience Enrichment & Management
Targeting Extension Platforms
Third-
party
Data
Yield
Audience Analytics & Management
Optimization Research Platforms
Mobile
data
(Web and
Apps)
Mobile
Mobile Media
Analytics &
Targeting Avenues
Research
Offline
OR
CRM
Data Consumer
Campaign
Loyalty & Content
Engagement Management Tracking

15. Learn From Your Creative

16. Learn About Your Audience

17. Increase Brand Loyalty

18. WHAT STILL MATTERS

19. Privacy Matters

20. Beyond Technology

21. Shameless Plug
Madeline Rich
Aka “Maddie”
Aka LOTAMommy
(yes I’m part of most
marketers target audience)
madeline@lotame.com
Based in New York City

22. Collect Anywhere. Use Everywhere.