Brian Sugar from POPSUGAR's presentation from the Digiday Publishing Summit in Vail, CO - March 31, 2016.

1.
@ B R I A N S U G A R
M A R C H 3 1 , 2 0 1 6

2. $1B+
Annual Sales Driven
100M+
Global Audience
Lifestyle Media Property Fashion Shopping Platform Monthly Subscription Service

3. I P A
Immediacy Personalization Authenticity

4. Dramatic increase in Facebook
video views
Video + Social
Snapchat is the next big thingYouTube has seen substantial,
steady growth

5. IPA in Action
Personalization AuthenticityImmediacy

6. IPA in Action
Personalization AuthenticityImmediacy

7. 3 Key Takeaways
Immediacy: Give it to them now and make the point fast
Personalization: Deliver each story as if you’re telling it one-on-one
Authenticity: Speak their language and don’t be afraid to use native guides