DPS Genwi Publisher Workshop
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In this workshop, we’ll explore engagement and monetization best practices for your touch-based apps, based on our experience powering apps from W Magazine, IndiaTimes, and Moguldom Media. We’ll also cover the importance of delivering live, dynamic content, deep integration of social sharing capabilities, and how to measure ROI. Speaker: PJ Gurumohan, co-founder & CEO, Genwi
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DPS Genwi Publisher Workshop
- 1. Maximizing Monetization: 5 Mobile App Best Practices March, 25, 2012 Digiday Publishing Summit PJ Gurumohan, http://genwi.com CEO & Co-Founder Twitter: @genwi pj@genwi.com © and ™ GENWI 2012. All Rights Reserved. Confidential. 1
- 2. First, a little audience polling. © and ™ GENWI 2012. All Rights Reserved. Confidential. 2
- 3. Which do you consider yourself, primarily? Online Print Publisher Publisher Both? © and ™ GENWI 2012. All Rights Reserved. Confidential. 3
- 4. Is your content mobilized? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 4
- 5. Do you have a tablet app yet? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 5
- 6. Are your apps deeply engaging? Really? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 6
- 7. Do you think that your apps are monetizing to their maximum potential? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 7
- 8. Ok, hands down. © and ™ GENWI 2012. All Rights Reserved. Confidential. 8
- 9. First, apps must be live and deeply engaging. That’s how you get to monetization. © and ™ GENWI 2012. All Rights Reserved. Confidential. 9
- 10. Three C’s of Engagement on Mobile Content Curation Community © and ™ GENWI 2012. All Rights Reserved. Confidential. 10
- 11. 1) Combine content with commerce. The Daily W © and ™ GENWI 2012. All Rights Reserved. Confidential. 11
- 12. 2) Combine interactions with monetization. © and ™ GENWI 2012. All Rights Reserved. Confidential. 12
- 13. 3) Offer a subscription for a lean back experience. Tweek © and ™ GENWI 2012. All Rights Reserved. Confidential. 13
- 14. 4) Deliver sponsored, real-time, &personalized channels. The Daily W © and ™ GENWI 2012. All Rights Reserved. Confidential. 14
- 15. 5) Combine game mechanics with virtual currency. User with most shares could get a FB credit. You could be the first to implement it! © and ™ GENWI 2012. All Rights Reserved. Confidential. 15
- 16. Let’s play with a few apps! © and ™ GENWI 2012. All Rights Reserved. Confidential. 16
- 17. Thank You! Q&A About GENWI: GENWI is leading the mobile publishing revolution with the most robust, proven cloud- based mobile publishing platform. Our flagship mMCS solution helps publishers mobilize their content and launch highly engaging apps. Sales Contact: raj@genwi.com © and ™ GENWI 2012. All Rights Reserved. Confidential. 17