DPSE Cecil Dehesdin 2.21.17
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Buzzfeed is Digital Advantages
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DPSE Cecil Dehesdin 2.21.17
- 3. 200M+ MONTHLY UNIQUE VIEWS 600 PIECES OF CONTENT A DAY
- 5. LISTEN & LEARN FROM YOUR AUDIENCE
- 8. TASTY MIAM WATCH, COMMENT, SHARE… 16M+ VIEWS 100K SHARE, COMMENTS & REACTIONS PULL APART BREAD RECIPE
Editor's Notes
- Working on a killer intro!
- Digital Advantages BuzzFeed is a company that was born and lives on the web and has always made the most of ‘digital advantages’ We benefit from being a global and social cross-platform company In other words, we are always working on a feedback and learning loop by putting out a bunch of content, seeing how our community reacts to it and shares it with one another and building on that. Segue: And it works!
- Thanks to our incredible editorial and branded content teams, we are producing more than 600 pieces of content a day globally and with this come so much learning! 200M+ MONTHLY UNIQUE VIEWS to BuzzFeed.com Segue: But we’re far more than just a website!
- We are global and cross-platform, with social sharing at our core. BuzzFeed is on more than 30 different platforms globally- that means we’re on, FB, Twitter, Snapchat, feeds…we are where our audience is. BuzzFeed France is on several platform including Facebook, Twitter and Instagram. We are constantly collaborating with our our colleagues across the globe. And as our content is social, we are getting content feedback. Segue: This approach is providing the French Team with distinct digital advantages to story telling and news!
- For example BuzzFeed France wrote a post about how to make your home more cosy with Hema products, since Hema is cheap and less known than Ikea for our readers. When we posted it, we noticed a comment liked by so many people saying "ha and you haven't even seen Action yet", and we looked it up and learned it was a store that seemed to have cool stuff, so we went there and wrote a second post, shouting out the readers, which did super well and super social. Segue: We pride ourselves on employing the best young news reporters who are socially connected and can tell a story in fresh new way.
- Take News for example: We take the best of having reporters very deeply sourced online and add traditional shoe leather journalism Our audiences don’t want to just be observers, they want to play an active role in things that matter to them. You may remember the Burkini ban story. We posted several story talking to the subjects that are being affected - Women and Muslim Women. We also spent a great deal of time debunking misinformation and fake news. Segue: And here is a few more impactful examples:
- Some claims that younger audiences are not interested in news and politics. This is not the case: News and social news has performed well as original and translated content. Some of the top posts in France are news posts, including: Ryan and Jules on how National Front politicians appear to be working with a huge network of trolls to manipulate French social media Our relationship with our readers provides us with tips for stories, such as the scoop on a voyeur filming women in a department store which came from a reader tip. We are also an entertainment company. - Regional identity posts have been a big source of original content, such as this quiz about being a Breton. Sex posts and women’s identity posts are very popular. Segue: And food content has proven hugely successful and is an area that we have made great use of our digital advantages!
- Digital Advantages v’s TV TV - Food is the spectacle / design to be observed Tasty - Food as a connector / Designed for Social / The audience feels like they re the Chef. In 18 months Tasty has grown to over 100m fan globally / 500M people worldwide every month view a Tasty video. Tasty Miam - We have taken the Tasty format and given it a localised twist (tastes and ingredients) for our French audience with huge success. Tasty Maim has 1.7 Facebook fans Best performing video is a twist on Raclette recipe with 16m views. Over 100K(reactions, comments and shares)
- 3 Takeaways! Thank you for your time. I hope it was useful. And I am happy to take any questions!