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Digiday Publishing Summit | Refinery29

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The Live Experience, 29Rooms

Presented by: Chris Sumner, SVP Business Development & Strategy, Refinery29

Veröffentlicht in: Marketing
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Digiday Publishing Summit | Refinery29

  1. 1. 2 Welcome To Our Immersive World of Culture, Cause, and Creativity What is 29Rooms?
  2. 2. 4 Refinery29 is a catalyst for women to see, feel, and claim their power.
  3. 3. 2 9 R O O M S 2015 29ROOMS New York City 6,000 Guests 5 2017 - 2018 TURN IT INTO ART New York City, Los Angeles, San Francisco, Chicago 80,000 Guests 2018+ EXPAND YOUR REALITY New York City, Los Angeles 40,000 Guests 2016 POWERED BY PEOPLE New York City 10,000 Guests History of 29Rooms
  4. 4. 6 An experiment that yielded incredible results 2018 Highlights: 2.8B Social Impressions (reach) 4 Markets New York, LA, Chicago and San Francisco 70K Total Attendees 8.9M Total Likes, Comments and Shared #29Rooms Content
  5. 5. 1in 2 U SERS O N I N STAGRAM 29 RO O M S H A S REACH ED Why Did People Come?
  6. 6. 2 9 R O O M S INNOVATE, INNOVATE, INNOVATE SHEDDING LIGHT ON THINGS THAT MATTER LIVE PROGRAMMING OTHERWORLDLY DESIGN ARTIST COLLABORATIONS 8 Stay at the forefront of culture and STAND OUT FROM THE CROWD Points of Differentiation
  7. 7. People will forget what you said, people will forget what you did, but people will never forget how you made them feel – MAYA ANGELOU “ ”
  8. 8. 10 A T & T | REFINERY29
  9. 9. 29rooms drives positive sentiment Source: Refinery29 29Rooms Post-Experience Survey, September 2017, n=956; Social Context Labs, 29Rooms Study 2017 of event attendees reported having a positive experience. the mission. the installations. the brands. of all social comments around 29rooms content was measured as positive. 90% from IRL to URL WHY? 84% 96% 88% 68%
  10. 10. JANELLEMONÁE Janelle Monáe • Demi Lovato Solange • Yara Shahidi Nicole Richie • Jake Gyllenhaal Jessica Alba • Emma Robert s RuPaul • Lilly Singh Lizzo • Anna Kendrick Margot Robbie • Paul Feig Abbi Jacobson • and more! Collaborating With World ClassTalent
  11. 11. 13 Ticket Sales On-site Sponsorship How does 29Rooms make money?
  12. 12. Over 130,000 tickets sold to-date Ticket prices from $40+ GA & After Dark
  13. 13. 15 Partnering with forward thinking brands. Smirnoff’s Fun Percent - A custom bar with drag queen performances and custom cocktails Live Boldly Room Celebrated Revlon’s Most Iconic Lipstick Shades The Support System showcased Reebok’s new innovative bra launch The Idea Incubator - a lab inspired playground to learn about Dr. Jart+ and skincare
  14. 14. 16 • New Partnership with IMG • New Tour across the US • New Tentpoles • Going Global Coming in 2019 … What’s Next?
  15. 15. 17 Why Partner? Bringing unmatched experiences in sports, events, media and fashion to the world. the leading media and entertainment company focused on women. 24% increase in total user time spent 311.6MM global audience footprint 42% increase in unique users Source: Audience Footprint pulled on Q3 Google Analytics, Nielsen and ComScore averages; Refinery29.com User Exploration Survey, March 2017, n=1,000; InSites Consulting, February 2017, Base n= 2,029 25+ countries with local markets expertise 700+ global live events staged annually 19 award winning activations in 2018
  16. 16. Where & When Can I Go!? 18 The 29Rooms TentpolesThe 29Rooms Tour Coming to a city near you this summer! NY LA Expand Your Reality New Creative Theme TBA! Coming this fall!
  17. 17. 19 Thank You!

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