Jean Ellen Cowgill from Atlantic Media Strategies' presentation from Digiday Agency Summit on October 22, 2014.

1. Agency + Publisher
A Modern Love Story

2. This is the United States.

3. This is how New Yorkers
see the United States.

4. This is not a brand’s
digital presence.

5. This is a brand’s
digital presence.

6. READING WATCHING VIEWING LISTENING
CHECKING SNACKING SCANNING
MONITOR-ING SEARCHING CLICKING
LINKING SHARING LIKING
RECOMMENDING COMMENTING VOT-ING
READING WATCHING VIEWING LISTEN-ING
CHECKING SNACKING SCANNING MON-ITORING
SEARCHING CLICKING LINKING
SHARING LIKING RECOMMENDING
COMMENT-ING VOTING READING
WATCHING VIEWING
Source: “Checking, Sharing, Clicking and Linking - Changing patterns of news use
between 2004 and 2014.” Routledge: Taylor & Francis Group.
Not one
message, but
many points of
connection
across
email, social,
and search.

7. Today:
3 questions your
readers ask, and how we
can answer them together.

8. 1.
What is everybody talking about?

9. Help me understand what I can
with the time that I have.
2014's most talked-about media startups aren't distinguished by the what, but the how.
– “ Alexis Madrigal, Senior Editor, The Atlantic

10. 2.
How can I dig deeper?

11. Help me wrap my arms around my world.

12. 3.
Where can I jump in?

13. Help me navigate my passions & projects.
Commerce
Houzz
The
Atlantic
Content Community

14. In Summary: Help your readers to
1. Understand their times
2. Embrace their world
3. Act on their passions

15. Thank You
Jean Ellen Cowgill
President of Atlantic Media Strategies
@JECowgill / @AMStrategy
jcowgill@atlanticmedia.com