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Agency + Publisher: A Modern Love Story at DAS, 10/22/14

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Jean Ellen Cowgill from Atlantic Media Strategies' presentation from Digiday Agency Summit on October 22, 2014.

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Agency + Publisher: A Modern Love Story at DAS, 10/22/14

  1. 1. Agency + Publisher A Modern Love Story
  2. 2. This is the United States.
  3. 3. This is how New Yorkers see the United States.
  4. 4. This is not a brand’s digital presence.
  5. 5. This is a brand’s digital presence.
  6. 6. READING WATCHING VIEWING LISTENING CHECKING SNACKING SCANNING MONITOR-ING SEARCHING CLICKING LINKING SHARING LIKING RECOMMENDING COMMENTING VOT-ING READING WATCHING VIEWING LISTEN-ING CHECKING SNACKING SCANNING MON-ITORING SEARCHING CLICKING LINKING SHARING LIKING RECOMMENDING COMMENT-ING VOTING READING WATCHING VIEWING Source: “Checking, Sharing, Clicking and Linking - Changing patterns of news use between 2004 and 2014.” Routledge: Taylor & Francis Group. Not one message, but many points of connection across email, social, and search.
  7. 7. Today: 3 questions your readers ask, and how we can answer them together.
  8. 8. 1. What is everybody talking about?
  9. 9. Help me understand what I can with the time that I have. 2014's most talked-about media startups aren't distinguished by the what, but the how. – “ Alexis Madrigal, Senior Editor, The Atlantic
  10. 10. 2. How can I dig deeper?
  11. 11. Help me wrap my arms around my world.
  12. 12. 3. Where can I jump in?
  13. 13. Help me navigate my passions & projects. Commerce Houzz The Atlantic Content Community
  14. 14. In Summary: Help your readers to 1. Understand their times 2. Embrace their world 3. Act on their passions
  15. 15. Thank You Jean Ellen Cowgill President of Atlantic Media Strategies @JECowgill / @AMStrategy jcowgill@atlanticmedia.com

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