Personalization is increasingly employed by publishers to keep consumer attention engaged on their site. By creating personalized, information-dense feeds on their own sites, publishers are creating environments that encourage users to continue consuming content once they arrive through search and social channels. Gravity provides publishers with industry-leading personalization technology that builds Interest Graphs on individual users. These Interests Graphs are being used by publishers to inform content delivery, creating individual, personalized experiences for their users. Speaker: Robert Leon, vp of sales & business development, Gravity

1. Personalizing the Internet

2. The Web is Evolving
our web
relevance
their web
volume of information
YOUR web

3. Major Publishers are Adopting Feeds

4. The Interest Graph

5. How Consumers Find Things
their web
Link Graph
Page value predicted by relative page
authority
our web
Social Graph
Event value predicted by social
authority relative to user
YOUR web
Interest Graph
Event value predicted by interest
authority relative to user