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DAS: CP+B: Creating Maker Culture

As traditional agencies embrace digital more fully, they are learning from those before them about what works -- and what doesn't. CP + B has stood out by creating a culture of making things, even when there is no assignment. The agency's chief digital officer, Ivan Perez-Armendariz, discusses this concept more fully.

Presenter: Ivan Perez-Armendariz, chief digital officer, CP+B @ivanpa

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DAS: CP+B: Creating Maker Culture

  1. 1. Ivan Perez-Armendariz @ivanpa2
  2. 2. 3
  3. 3. 4
  4. 4. “Hardware is thenew software?”
  5. 5. 15
  6. 6. Softwareis still king.
  7. 7. 18
  8. 8. Advertising is thebest place to dosomething that hasnever been donebefore.
  9. 9. Experimentationis the commondenominator.
  10. 10. Six months of technology experimentation from 3 devs only.91
  11. 11. But what enables theexperimentation?
  12. 12. 93
  13. 13. Not us.We are notan incubator.
  14. 14. Increase in patent infringement lawsuits in last 15 years.95
  15. 15. Annual median award.96
  16. 16. GeoTag Inc. Owns patent necessary to enable geo-location on mobile devices.97
  17. 17. PixFusion LLCOwns patent relating to online digital manipulation of uploaded photos.98
  18. 18. Startups haveno assets,agencies do.
  19. 19. 100
  20. 20. Invest

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